# What is the next big thing in liquor? **URL:** \ **Category:** Cafe Society\ **Created:** [March 26, 2009, 12:03pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854 "2009-03-26T12:03:23Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Furious\_Marmot](https://avatars.discourse-cdn.com/v4/letter/f/dfb087/32.png) [@Furious\_Marmot](https://boards.straightdope.com/u/Furious_Marmot)\ **Post date:** [March 26, 2009, 12:03pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/1 "2009-03-26T12:03:23Z")
What is the next type of liquor that will experience an explosion of popularity and profusion of new premium brands? It seems like absinthe has peaked. ---
**Author:** ![johnspartan](https://avatars.discourse-cdn.com/v4/letter/j/a183cd/32.png) [@johnspartan](https://boards.straightdope.com/u/johnspartan)\ **Post date:** [March 26, 2009, 1:32pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/2 "2009-03-26T13:32:35Z")
I thought it was an interesting novelty at first, but apparently it’s been an ongoing initiative and gaining some respectability… Japanese single malt whisky. Figure if Yamazaki has made it to Miami, it’s been around the world and back again…[http://en.wikipedia.org/wiki/Japanese\_whisky](http://en.wikipedia.org/wiki/Japanese_whisky) ---
**Author:** ![Ronald\_C.Semone](https://avatars.discourse-cdn.com/v4/letter/r/cc9497/32.png) [@Ronald\_C.Semone](https://boards.straightdope.com/u/Ronald_C.Semone)\ **Post date:** [March 26, 2009, 1:40pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/3 "2009-03-26T13:40:53Z")
How about Pisco? Especially pisco sours. ---
**Author:** ![wolfman](https://avatars.discourse-cdn.com/v4/letter/w/a8b319/32.png) [@wolfman](https://boards.straightdope.com/u/wolfman)\ **Post date:** [March 26, 2009, 1:48pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/4 "2009-03-26T13:48:34Z")
Whatever the dude (who tricked millions of college kids into thinking Jager is cool, then got them to start drinking way over rated Grey Goose after they graduated) wants it to be. I think He’s on teqilla now. ---
**Author:** ![zoid](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/zoid/32/336_2.png) [@zoid](https://boards.straightdope.com/u/zoid)\ **Post date:** [March 26, 2009, 2:45pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/5 "2009-03-26T14:45:31Z")
Small batch boutique Ripple? I like to see good quality/affordable Calvados or Port come into fashion but I don’t think that’s going happen. ---
**Author:** ![davekhps](https://avatars.discourse-cdn.com/v4/letter/d/a5b964/32.png) [@davekhps](https://boards.straightdope.com/u/davekhps)\ **Post date:** [March 26, 2009, 3:35pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/6 "2009-03-26T15:35:42Z")
Tequila. The boutique stuff has been getting bigger for years and is finally starting to seep out into the collective memory. Back in the day it was Jose Cuervo only, but now I see lots more tequila options on menus now, and not just for margaritas at Mexican restaurants. Then again, since I notice it now, I’m probably already too late ;-). ---
**Author:** ![Labrador\_Deceiver](https://avatars.discourse-cdn.com/v4/letter/l/7c8e57/32.png) [@Labrador\_Deceiver](https://boards.straightdope.com/u/Labrador_Deceiver)\ **Post date:** [March 26, 2009, 3:42pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/7 "2009-03-26T15:42:26Z")
> [@wolfman](#): > > Whatever the dude (who tricked millions of college kids into thinking Jager is cool, then got them to start drinking way over rated Grey Goose after they graduated) wants it to be. I think He’s on teqilla now. He’s been dead for 2 years. ---
**Author:** ![Rhythmdvl](https://avatars.discourse-cdn.com/v4/letter/r/85f322/32.png) [@Rhythmdvl](https://boards.straightdope.com/u/Rhythmdvl)\ **Post date:** [March 26, 2009, 3:45pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/8 "2009-03-26T15:45:25Z")
> [@wolfman](#): > > Whatever the dude (who tricked millions of college kids into thinking Jager is cool, then got them to start drinking way over rated Grey Goose after they graduated) wants it to be. I think He’s on teqilla now. How’d he do that? ---
**Author:** ![Gadarene](https://avatars.discourse-cdn.com/v4/letter/g/e47c2d/32.png) [@Gadarene](https://boards.straightdope.com/u/Gadarene)\ **Post date:** [March 26, 2009, 3:53pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/9 "2009-03-26T15:53:18Z")
At the moment, the next big thing is craft cocktails generally, and boutique liqueurs specifically. Domaine de Canton (ginger liqueur) and St. Germain (elderflower liqueur) are currently huge, and for good reason. Mmmm. ---
**Author:** ![filling\_pages](https://avatars.discourse-cdn.com/v4/letter/f/b9bd4f/32.png) [@filling\_pages](https://boards.straightdope.com/u/filling_pages)\ **Post date:** [March 26, 2009, 5:14pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/10 "2009-03-26T17:14:11Z")
Bacon infusions. You heard it here. ---
**Author:** ![wolfman](https://avatars.discourse-cdn.com/v4/letter/w/a8b319/32.png) [@wolfman](https://boards.straightdope.com/u/wolfman)\ **Post date:** [March 26, 2009, 5:15pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/11 "2009-03-26T17:15:46Z")
> [@Rhythmdvl](#): > > How’d he do that? Sex and Marketing. ---
**Author:** ![Labdad](https://avatars.discourse-cdn.com/v4/letter/l/439d5e/32.png) [@Labdad](https://boards.straightdope.com/u/Labdad)\ **Post date:** [March 26, 2009, 5:17pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/12 "2009-03-26T17:17:20Z")
I hope it’s going to be rye whiskey. For too long, bartenders have looked at me like I had a third eye when I ask for a rye manhattan, but gradually, some of the better bars in Atlanta are beginning to stock it. ---
**Author:** ![Dangerosa](https://avatars.discourse-cdn.com/v4/letter/d/22d042/32.png) [@Dangerosa](https://boards.straightdope.com/u/Dangerosa)\ **Post date:** [March 26, 2009, 5:20pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/13 "2009-03-26T17:20:41Z")
I was talking to a bartender about the ‘girly martini’ fad - he said its a hell of a lot better than blender drinks. I suspect bartenders will do about anything to keep blender drinks from making a comeback… ---
**Author:** ![Jophiel](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jophiel/32/66_2.png) [@Jophiel](https://boards.straightdope.com/u/Jophiel)\ **Post date:** [March 26, 2009, 5:29pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/14 "2009-03-26T17:29:04Z")
> [@Ronald\_C.Semone](#): > > How about Pisco? Especially pisco sours. > [@Dangerosa](#): > > I suspect bartenders will do about anything to keep blender drinks from making a comeback… I’m sure they’d love making pisco sours all night long! 😛 ---
**Author:** ![ralph124c](https://avatars.discourse-cdn.com/v4/letter/r/8797f3/32.png) [@ralph124c](https://boards.straightdope.com/u/ralph124c)\ **Post date:** [March 26, 2009, 5:31pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/15 "2009-03-26T17:31:44Z")
Cachaca (Brazilian sugar cane rum).I’ve seen the expensive stuff going for $30/bottle. Which is weird-in Brazil, cachaca is dirt cheap (Brazilian saying :“Cachaca is cheaper than spit”). In Brazil, the upper class drinks imported scotch.:smack: ---
**Author:** ![Dewey\_Finn](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dewey_finn/32/4222_2.png) [@Dewey\_Finn](https://boards.straightdope.com/u/Dewey_Finn)\ **Post date:** [March 26, 2009, 6:38pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/16 "2009-03-26T18:38:39Z")
> [@Rhythmdvl](#): > > > [@wolfman](#): > > > > Whatever the dude (who tricked millions of college kids into thinking Jager is cool, then got them to start drinking way over rated Grey Goose after they graduated) wants it to be. I think He’s on teqilla now. > > How’d he do that? In a previous thread on vodkas, **Labrador Deceiver** provided a [link](http://nymag.com/nymetro/news/bizfinance/biz/features/10816/) to a really interesting article from New York magazine on this. (Basically, they sold Grey Goose as a premium vodka from France and priced it at $30 when the most expensive existing vodka was about $17.) ---
**Author:** ![Furious\_Marmot](https://avatars.discourse-cdn.com/v4/letter/f/dfb087/32.png) [@Furious\_Marmot](https://boards.straightdope.com/u/Furious_Marmot)\ **Post date:** [March 26, 2009, 6:52pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/17 "2009-03-26T18:52:37Z")
> [@Labrador\_Deceiver](#): > > He’s been dead for 2 years. Finally, the opportunity I’ve been waiting for! ---
**Author:** ![Intergalactic\_Gladiator](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/intergalactic_gladiator/32/112_2.png) [@Intergalactic\_Gladiator](https://boards.straightdope.com/u/Intergalactic_Gladiator)\ **Post date:** [March 26, 2009, 6:54pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/18 "2009-03-26T18:54:44Z")
> [@filling\_pages](#): > > Bacon infusions. You heard it here. > **[Forums by Forumer - Where forums are done right](https://forumer.com/)** > > The latest information on personal and commercial forums > **[Forums by Forumer - Where forums are done right](https://forumer.com/)** > > The latest information on personal and commercial forums ---
**Author:** ![Icarus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/icarus/32/72_2.png) [@Icarus](https://boards.straightdope.com/u/Icarus)\ **Post date:** [March 26, 2009, 6:55pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/19 "2009-03-26T18:55:28Z")
Rum Mojitos were just the beginning. ---
**Author:** ![Zsofia](https://avatars.discourse-cdn.com/v4/letter/z/7bcc69/32.png) [@Zsofia](https://boards.straightdope.com/u/Zsofia)\ **Post date:** [March 26, 2009, 7:28pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/20 "2009-03-26T19:28:50Z")
> [@Labdad](#): > > I hope it’s going to be rye whiskey. For too long, bartenders have looked at me like I had a third eye when I ask for a rye manhattan, but gradually, some of the better bars in Atlanta are beginning to stock it. The bartender at the Wynn who made me a gimlet and my boyfriend an old fashioned said that those “dad drinks” are coming back into style. He said he thought it might be because of _Mad Men_. He also said he makes a lot of martinis for people who don’t like them but drink them anyway, because they think that when they’re at a bar in this really classy casino they should order a Classy Drink and that’s the only one they can think of. 🙂 How classy is a bar if there are video poker machines built into it in front of every damned seat? [Next page](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854.md?page=2)