# What is the next big thing in liquor?

**URL:** <https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854>\
**Category:** Cafe Society\
**Created:** [March 26, 2009, 12:03pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854 "2009-03-26T12:03:23Z")\
**Posts on this page:** 20\
**Page:** 2

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**Author:** ![Lakai](https://avatars.discourse-cdn.com/v4/letter/l/9de0a6/32.png) [@Lakai](https://boards.straightdope.com/u/Lakai)\
**Post date:** [March 26, 2009, 7:38pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/21 "2009-03-26T19:38:55Z")

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They started to make caffeine infused vodka. I think it’s a little to pricey to take off. If liquor is going to be priced at around $30 then it shouldn’t be mixed with anything. It should taste good on its own.

Two examples are [V2](http://www.v2vodka.com/site/home.php) and [Pink](http://www.pinkspirits.com/). They’re trying hard to be the next cool drink, but somehow they seem to miss the mark.

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**Author:** ![Paintcharge](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/paintcharge/32/7946_2.png) [@Paintcharge](https://boards.straightdope.com/u/Paintcharge)\
**Post date:** [March 26, 2009, 7:47pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/22 "2009-03-26T19:47:18Z")

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Not liquor, but I’m hoping the next beer faze is craft pilsners, much like the craft IPAs that are everywhere now.

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**Author:** ![Rhythmdvl](https://avatars.discourse-cdn.com/v4/letter/r/85f322/32.png) [@Rhythmdvl](https://boards.straightdope.com/u/Rhythmdvl)\
**Post date:** [March 26, 2009, 7:54pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/23 "2009-03-26T19:54:45Z")

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> [@Dewey\_Finn](#):
>
> In a previous thread on vodkas, **Labrador Deceiver** provided a [link](http://nymag.com/nymetro/news/bizfinance/biz/features/10816/) to a really interesting article from New York magazine on this. (Basically, they sold Grey Goose as a premium vodka from France and priced it at $30 when the most expensive existing vodka was about $17.)

Bwahahaha… that’s fantastic. Thanks!

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**Author:** ![mariposalabrown](https://avatars.discourse-cdn.com/v4/letter/m/ad7895/32.png) [@mariposalabrown](https://boards.straightdope.com/u/mariposalabrown)\
**Post date:** [March 26, 2009, 7:59pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/24 "2009-03-26T19:59:25Z")

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Around my social scene, whiskey has been a big deal for the past year or so, and there is a new whiskey bar opening soon in Montrose, which is the young fashionable area in central Houston where we all live, so I’m going with various types of whiskey. You can hate on hipsters, but they tend to be at the forefront of lots of fashionable things because they care so damn much.

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**Author:** ![Labdad](https://avatars.discourse-cdn.com/v4/letter/l/439d5e/32.png) [@Labdad](https://boards.straightdope.com/u/Labdad)\
**Post date:** [March 26, 2009, 8:03pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/25 "2009-03-26T20:03:24Z")

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> [@Zsofia](#):
>
> The bartender at the Wynn who made me a gimlet and my boyfriend an old fashioned said that those “dad drinks” are coming back into style. He said he thought it might be because of _Mad Men_. He also said he makes a lot of martinis for people who don’t like them but drink them anyway, because they think that when they’re at a bar in this really classy casino they should order a Classy Drink and that’s the only one they can think of. 🙂 How classy is a bar if there are video poker machines built into it in front of every damned seat?

Agreed. But I guess you’re talking about the Wynn in Vegas?

Didn’t y’all recently get rid of video poker in SC? But you don’t have to have drinks made out of those little airplane bottles anymore either. You got rid of those, too - right?

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**Author:** ![drastic\_quench](https://avatars.discourse-cdn.com/v4/letter/d/e36b37/32.png) [@drastic\_quench](https://boards.straightdope.com/u/drastic_quench)\
**Post date:** [March 26, 2009, 8:30pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/26 "2009-03-26T20:30:37Z")

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I see more and more people in their twenties drinking scotch. It does seem that the biggest sellers are always going to be the booze that can be mixed sweet (rum, vodka, etc).

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**Author:** ![Roland\_Orzabal](https://avatars.discourse-cdn.com/v4/letter/r/c2a13f/32.png) [@Roland\_Orzabal](https://boards.straightdope.com/u/Roland_Orzabal)\
**Post date:** [March 26, 2009, 9:08pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/27 "2009-03-26T21:08:19Z")

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I recently picked up a bottle of something called Aalborg Akvavit. No clue what it is – the description on the bottle says that it “resembles imported flavored vodka”, which isn’t exactly helpful – but it tastes exactly like pumpernickel rye.

It’s just weird enough to catch on. Give me half a million and I can have every college kid from here to Cali chugging it within two years.

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**Author:** ![Iggins](https://avatars.discourse-cdn.com/v4/letter/i/b9e5f3/32.png) [@Iggins](https://boards.straightdope.com/u/Iggins)\
**Post date:** [March 26, 2009, 9:23pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/28 "2009-03-26T21:23:11Z")

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Pisco sour, eh? I’m not sure about that egg white thing… 🙂

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**Author:** ![Zsofia](https://avatars.discourse-cdn.com/v4/letter/z/7bcc69/32.png) [@Zsofia](https://boards.straightdope.com/u/Zsofia)\
**Post date:** [March 26, 2009, 9:29pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/29 "2009-03-26T21:29:56Z")

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> [@Labdad](#):
>
> Agreed. But I guess you’re talking about the Wynn in Vegas?
> 
> Didn’t y’all recently get rid of video poker in SC? But you don’t have to have drinks made out of those little airplane bottles anymore either. You got rid of those, too - right?

Yes - very exciting, we have free pour now! They’re arguing back and forth about video poker. Hell, they just fought out whether regular poker is a game of chance or skill. However, even when we had video poker it was never set into every single damned square foot of bar space. E

Yes, in Las Vegas (I meant to say but forgot.) I figure the bartender there would have his finger on the pulse of what’s new and next - he didn’t even have to look up our drinks in the little recipe book like they do at home. 🙂

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**Author:** ![Troy\_McClure\_SF](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/troy_mcclure_sf/32/4150_2.png) [@Troy\_McClure\_SF](https://boards.straightdope.com/u/Troy_McClure_SF)\
**Post date:** [March 26, 2009, 9:55pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/30 "2009-03-26T21:55:19Z")

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Absinthe is coming back, now that it’s legal. [Here](http://www.flickr.com/photos/troymccluresf/3128964640/)’s St George’s (Hangar One).

Personally, I hope the world will collectively get over that time in college when they drank too much gin and puked all night so the rest of us can have more than three options at the bar.

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**Author:** ![ultrafilter](https://avatars.discourse-cdn.com/v4/letter/u/3d9bf3/32.png) [@ultrafilter](https://boards.straightdope.com/u/ultrafilter)\
**Post date:** [March 26, 2009, 11:00pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/31 "2009-03-26T23:00:54Z")

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> [@Roland\_Orzabal](#):
>
> I recently picked up a bottle of something called Aalborg Akvavit. No clue what it is – the description on the bottle says that it “resembles imported flavored vodka”, which isn’t exactly helpful – but it tastes exactly like pumpernickel rye.

It resembles imported flavored vodka because it [is](http://en.wikipedia.org/wiki/Akvavit#Production) imported flavored vodka.

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**Author:** ![devilsknew](https://avatars.discourse-cdn.com/v4/letter/d/4da419/32.png) [@devilsknew](https://boards.straightdope.com/u/devilsknew)\
**Post date:** [March 26, 2009, 11:42pm UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/32 "2009-03-26T23:42:43Z")

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Cheap Vodka and Rum for Hairy buffalo and party punches. Times are bad… think quantity, cheapness, and parties.

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**Author:** ![Labrador\_Deceiver](https://avatars.discourse-cdn.com/v4/letter/l/7c8e57/32.png) [@Labrador\_Deceiver](https://boards.straightdope.com/u/Labrador_Deceiver)\
**Post date:** [March 27, 2009, 12:09am UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/33 "2009-03-27T00:09:09Z")

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> [@Dewey\_Finn](#):
>
> In a previous thread on vodkas, **Labrador Deceiver** provided a [link](http://nymag.com/nymetro/news/bizfinance/biz/features/10816/) to a really interesting article from New York magazine on this. (Basically, they sold Grey Goose as a premium vodka from France and priced it at $30 when the most expensive existing vodka was about $17.)

Thanks for posting that again, **Dewey**.

If you enjoyed that article, there are several others out there, one of which is even more candid than the one I linked to. I haven’t had time to pin it down, but I remember reading it when he died. I’ll see if I can dig it up and post it to the thread.

ETA: I think [this](http://www.inc.com/magazine/20050901/qa_pagen_2.html) is the one.

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**Author:** ![apollonia](https://avatars.discourse-cdn.com/v4/letter/a/2bfe46/32.png) [@apollonia](https://boards.straightdope.com/u/apollonia)\
**Post date:** [March 27, 2009, 12:17am UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/34 "2009-03-27T00:17:43Z")

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Oh please, please, please let it be gin. If I never go to another party where the bar options are 1) vodka 2) rum and 3) whiskey OR tequila, it will be too soon. Flavored vodka? No thanks. Rum and coke? I’d rather not. But a really really good G&T, ice-cold with a lime slice in it, preferably being sipped outdoors on a hot day overlooking a scenic vista with good company is one of life’s great pleasures. And I can suck down gin and gingers like nobody’s business, so.

Gin, please.

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**Author:** ![Ronald\_C.Semone](https://avatars.discourse-cdn.com/v4/letter/r/cc9497/32.png) [@Ronald\_C.Semone](https://boards.straightdope.com/u/Ronald_C.Semone)\
**Post date:** [March 27, 2009, 12:48am UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/35 "2009-03-27T00:48:46Z")

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About an hour after I posted my earlier suggestion, the Pisco Sour, I read the March 27 edition off the Washington, D.C. \*City Paper \*which carried the results of its annual “Best of…” readers poll and was pleased to see that this year’s Best Designer Cocktail was the Pisco Sour!

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**Author:** ![Ike\_Witt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ike_witt/32/283_2.png) [@Ike\_Witt](https://boards.straightdope.com/u/Ike_Witt)\
**Post date:** [March 27, 2009, 12:55am UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/36 "2009-03-27T00:55:01Z")

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> [@Intergalactic\_Gladiator](#):
>
> [Forums by Forumer - Where forums are done right](http://huf.18.forumer.com/uploads/huf/post-15-1235429008.jpg)
> 
> [Forums by Forumer - Where forums are done right](http://huf.18.forumer.com/uploads/huf/post-15-1227891516.jpg)

[This page, at the bottom](http://www.infusionsofgrandeur.net/).

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**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\
**Post date:** [March 27, 2009, 1:18am UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/37 "2009-03-27T01:18:04Z")

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> [@Labdad](#):
>
> I hope it’s going to be rye whiskey. For too long, bartenders have looked at me like I had a third eye when I ask for a rye manhattan, but gradually, some of the better bars in Atlanta are beginning to stock it.

I’ll say rye, too. I’ve been noting a gradual increase in interest in this type of whiskey since about 2003.

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**Author:** ![An\_Gadai](https://avatars.discourse-cdn.com/v4/letter/a/d6d6ee/32.png) [@An\_Gadai](https://boards.straightdope.com/u/An_Gadai)\
**Post date:** [March 27, 2009, 1:24am UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/38 "2009-03-27T01:24:52Z")

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I thought[Zubrowka Bison Grass Vodka](http://www.zubrowka.net/) was starting to be it a while ago but it doesn’t seem to have worked.

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**Author:** ![pulykamell](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pulykamell/32/3166_2.png) [@pulykamell](https://boards.straightdope.com/u/pulykamell)\
**Post date:** [March 27, 2009, 1:38am UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/39 "2009-03-27T01:38:35Z")

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> [@An\_Gadai](#):
>
> I thought[Zubrowka Bison Grass Vodka](http://www.zubrowka.net/) was starting to be it a while ago but it doesn’t seem to have worked.

I’ve always loved this stuff, but hardly anyone here knows about it, from my experience.

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**Author:** ![drastic\_quench](https://avatars.discourse-cdn.com/v4/letter/d/e36b37/32.png) [@drastic\_quench](https://boards.straightdope.com/u/drastic_quench)\
**Post date:** [March 27, 2009, 5:46am UTC](https://boards.straightdope.com/t/what-is-the-next-big-thing-in-liquor/490854/40 "2009-03-27T05:46:21Z")

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> [@An\_Gadai](#):
>
> I thought[Zubrowka Bison Grass Vodka](http://www.zubrowka.net/) was starting to be it a while ago but it doesn’t seem to have worked.

Horrible name. Vodka names should reflect class or a swank foreign quality. “Bison” and “Grass” would probably test very poorly in a vodka drinker demo poll.

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