# What is the target market for this piece of apparel? **URL:** \ **Category:** In My Humble Opinion\ **Created:** [September 13, 2017, 2:34pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238 "2017-09-13T14:34:02Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Son\_of\_a\_Rich](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/son_of_a_rich/32/5439_2.png) [@Son\_of\_a\_Rich](https://boards.straightdope.com/u/Son_of_a_Rich)\ **Post date:** [September 13, 2017, 2:34pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/1 "2017-09-13T14:34:02Z")
I guess I just don’t understand fashion. The asking price for this piece is over 6 thou. I’d be embarrassed to be seen in it, but then again, I’m far from young. [http://www.bergdorfgoodman.com/Givenchy-Calf-Leather-Long-Moto-Coat/prod129870130/p.prod?ECID=BGDR\_\_CRT&utm\_medium=display%20remarketing&utm\_source=BGDR\_\_CRT](http://www.bergdorfgoodman.com/Givenchy-Calf-Leather-Long-Moto-Coat/prod129870130/p.prod?ECID=BGDR __CRT&utm_medium=display%20remarketing&utm_source=BGDR__ CRT) ---
**Author:** ![Loach](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/loach/32/350_2.png) [@Loach](https://boards.straightdope.com/u/Loach)\ **Post date:** [September 13, 2017, 2:44pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/2 "2017-09-13T14:44:41Z")
> [@Son\_of\_a\_Rich](#): > > I guess I just don’t understand fashion. The asking price for this piece is over 6 thou. I’d be embarrassed to be seen in it, but then again, I’m far from young. > > [Givenchy Calf Leather Long Moto Coat - Bergdorf Goodman](http://www.bergdorfgoodman.com/Givenchy-Calf-Leather-Long-Moto-Coat/prod129870130/p.prod?ECID=BGDR __CRT&utm_medium=display%20remarketing&utm_source=BGDR__ CRT) Well if you ever find yourself in a Mad Max Apocalypse you’ll wish you bought this. ---
**Author:** ![carnivorousplant](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/carnivorousplant/32/3563_2.png) [@carnivorousplant](https://boards.straightdope.com/u/carnivorousplant)\ **Post date:** [September 13, 2017, 2:49pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/3 "2017-09-13T14:49:58Z")
> [@Loach](#): > > Well if you ever find yourself in a Mad Max Apocalypse you’ll wish you bought this. I’d have to wait for the MMA and steal it. ---
**Author:** ![ZipperJJ](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/zipperjj/32/211_2.png) [@ZipperJJ](https://boards.straightdope.com/u/ZipperJJ)\ **Post date:** [September 13, 2017, 3:09pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/4 "2017-09-13T15:09:34Z")
Justin Bieber is the target market. Not his fans, just Biebs himself. ---
**Author:** ![Gatopescado](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gatopescado/32/5711_2.png) [@Gatopescado](https://boards.straightdope.com/u/Gatopescado)\ **Post date:** [September 13, 2017, 3:19pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/5 "2017-09-13T15:19:17Z")
Hipster Douchbags. ---
**Author:** ![Little\_Nemo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/little_nemo/32/3120_2.png) [@Little\_Nemo](https://boards.straightdope.com/u/Little_Nemo)\ **Post date:** [September 13, 2017, 3:31pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/6 "2017-09-13T15:31:14Z")
It really doesn’t work if you don’t wear the matching codpiece. ---
**Author:** ![cmkeller](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cmkeller/32/118_2.png) [@cmkeller](https://boards.straightdope.com/u/cmkeller)\ **Post date:** [September 13, 2017, 3:38pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/7 "2017-09-13T15:38:02Z")
Black Bolt, king of the Inhumans. ---
**Author:** ![G0sp3l](https://avatars.discourse-cdn.com/v4/letter/g/c68b51/32.png) [@G0sp3l](https://boards.straightdope.com/u/G0sp3l)\ **Post date:** [September 13, 2017, 3:39pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/8 "2017-09-13T15:39:53Z")
> [@Little\_Nemo](#): > > It really doesn’t work if you don’t wear the matching codpiece. Well yeah, but you can say that about any apparel. ---
**Author:** ![yellowjacketcoder](https://avatars.discourse-cdn.com/v4/letter/y/4bbf92/32.png) [@yellowjacketcoder](https://boards.straightdope.com/u/yellowjacketcoder)\ **Post date:** [September 13, 2017, 3:46pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/9 "2017-09-13T15:46:02Z")
I think it’s just conspicuous consumption. You don’t wear that jacket (or anything else on that site: $200 for a kid’s T-shirt!?) because it’s practical or comfortable or stylish. You wear it because you want to show off that you can afford to drop $6k on a jacket. It’s not something that says “I’m fashionable”, it says “I’m rich, you dirty peasant”. ---
**Author:** ![kopek](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kopek/32/337_2.png) [@kopek](https://boards.straightdope.com/u/kopek)\ **Post date:** [September 13, 2017, 3:53pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/10 "2017-09-13T15:53:52Z")
> [@Loach](#): > > Well if you ever find yourself in a Mad Max Apocalypse you’ll wish you bought this. Or a Blade remake? 😉 I don’t personally know anyone who would want one but I can see where it would have a place for someone who wants a longer leather coat that would still be comfortable in a car. ---
**Author:** ![Derleth](https://avatars.discourse-cdn.com/v4/letter/d/b9e5f3/32.png) [@Derleth](https://boards.straightdope.com/u/Derleth)\ **Post date:** [September 13, 2017, 4:05pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/11 "2017-09-13T16:05:49Z")
Fashionable people. You know, like the ones who buy high heels or haircuts. ---
**Author:** ![XT](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/xt/32/456_2.png) [@XT](https://boards.straightdope.com/u/XT)\ **Post date:** [September 13, 2017, 4:08pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/12 "2017-09-13T16:08:53Z")
Does it have a special pocket for the new iPhone X?? If so, then that answers the OP… ---
**Author:** ![Chimera](https://avatars.discourse-cdn.com/v4/letter/c/8e8cbc/32.png) [@Chimera](https://boards.straightdope.com/u/Chimera)\ **Post date:** [September 13, 2017, 4:19pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/13 "2017-09-13T16:19:14Z")
People who have played too much Assassin’s Creed? ---
**Author:** ![Inner\_Stickler](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/inner_stickler/32/318_2.png) [@Inner\_Stickler](https://boards.straightdope.com/u/Inner_Stickler)\ **Post date:** [September 13, 2017, 4:33pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/14 "2017-09-13T16:33:16Z")
The target market is people who roughly approximate David from Schitt’s Creek. ---
**Author:** ![Jophiel](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jophiel/32/66_2.png) [@Jophiel](https://boards.straightdope.com/u/Jophiel)\ **Post date:** [September 13, 2017, 4:55pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/15 "2017-09-13T16:55:05Z")
> [@yellowjacketcoder](#): > > You wear it because you want to show off that you can afford to drop $6k on a jacket. It’s not something that says “I’m fashionable”, it says “I’m rich, you dirty peasant”. Ironically, the dirty peasants probably have no idea that it costs $6,000 because they don’t hang out in those stores (or those websites) and figure a dumb leather coat like that probably costs under a grand. ---
**Author:** ![Slash1972](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/slash1972/32/6461_2.png) [@Slash1972](https://boards.straightdope.com/u/Slash1972)\ **Post date:** [September 13, 2017, 5:00pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/16 "2017-09-13T17:00:29Z")
It’s not for showing off to poor people. It is for showing off to other people who can afford such a thing, and know what it is. ---
**Author:** ![QuickSilver](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/quicksilver/32/7832_2.png) [@QuickSilver](https://boards.straightdope.com/u/QuickSilver)\ **Post date:** [September 13, 2017, 5:12pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/17 "2017-09-13T17:12:27Z")
> [@Slash1972](#): > > It’s not for showing off to poor people. It is for showing off to other people who can afford such a thing, and know what it is. Right. And this is for those who can’t afford it but [still want to try to look the part](https://www.zara.com/us/en/man/outerwear-c277002.html). ---
**Author:** ![Paintcharge](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/paintcharge/32/7946_2.png) [@Paintcharge](https://boards.straightdope.com/u/Paintcharge)\ **Post date:** [September 13, 2017, 5:42pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/18 "2017-09-13T17:42:43Z")
> [@QuickSilver](#): > > Right. And this is for those who can’t afford it but [still want to try to look the part](https://www.zara.com/us/en/man/outerwear-c277002.html). Wow, [those](https://www.zara.com/us/en/man/outerwear/peacoat-c277002p4682501.html) are in now? [Everything’s coming up Milhouse!](https://www.youtube.com/watch?v=M67E9mpwBpM) ---
**Author:** ![Mr.Nylock](https://avatars.discourse-cdn.com/v4/letter/m/77aa72/32.png) [@Mr.Nylock](https://boards.straightdope.com/u/Mr.Nylock)\ **Post date:** [September 13, 2017, 6:24pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/19 "2017-09-13T18:24:09Z")
> [@yellowjacketcoder](#): > > “I’m fashionable”, it says “I’m rich, you dirty peasant”. Somehow I find that appealing. The free shipping is also a nice touch. ---
**Author:** ![Jophiel](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jophiel/32/66_2.png) [@Jophiel](https://boards.straightdope.com/u/Jophiel)\ **Post date:** [September 13, 2017, 8:00pm UTC](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238/20 "2017-09-13T20:00:04Z")
Here’s a better question. The side bar has categories for Men, Women, TRF and Kids. What the hell’s a TRF? The clothes appear to be baggy, yet female-cut and draped over waifish young women. But the same categories (trousers, tops, outerwear, etc) are repeated for both Women and TRFs. Also, when you want to wealth-signal to the other rich people that you [just escaped from a fashionable asylum.](https://www.zara.com/us/en/trf/skirts/mini-skirt-with-double-belt-c269213p5099561.html) [Next page](https://boards.straightdope.com/t/what-is-the-target-market-for-this-piece-of-apparel/796238.md?page=2)