# What is your reaction to this advertisement? **URL:** \ **Category:** In My Humble Opinion\ **Created:** [July 6, 2011, 6:45pm UTC](https://boards.straightdope.com/t/what-is-your-reaction-to-this-advertisement/588071 "2011-07-06T18:45:57Z")\ **Posts on this page:** 4\ **Page:** 2
**Author:** ![PSXer](https://avatars.discourse-cdn.com/v4/letter/p/48db29/32.png) [@PSXer](https://boards.straightdope.com/u/PSXer)\ **Post date:** [July 7, 2011, 9:00am UTC](https://boards.straightdope.com/t/what-is-your-reaction-to-this-advertisement/588071/21 "2011-07-07T09:00:36Z")
I didn’t even make the connection to domestic violence until I read it in the OP. I assumed people were upset about football being too violent. I think they’re overreacting. ---
**Author:** ![SanVito](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/sanvito/32/2805_2.png) [@SanVito](https://boards.straightdope.com/u/SanVito)\ **Post date:** [July 7, 2011, 9:19am UTC](https://boards.straightdope.com/t/what-is-your-reaction-to-this-advertisement/588071/22 "2011-07-07T09:19:21Z")
I think it’s a pretty feeble ad (I used be an Advertising Art Director). I didn’t read ‘domestic violence’ from it, more just a play on ‘we hurt the ones we love’, although I can now see that victims of domestic violence could take offence, even though I’m certain that wasn’t the intention. What I read into it was ‘yeah, we’re really tough and will beat our opponents to a pulp’. Now, I know next to nothing about football, and although I realise that it’s a tough and often violent sport… is hurting your opponents the object of the game?? I can only take my reference from a similar sport – rugby – which can also be dangerous and violent but would never be promoted as such. If a rugby team promoted themselves as hurting their opponents, it would be seen as pretty tasteless, frankly. If, however, maiming your opponents is positive part of the game, like a boxing match, then ‘meh’. ---
**Author:** ![mnemosyne](https://avatars.discourse-cdn.com/v4/letter/m/c4cdca/32.png) [@mnemosyne](https://boards.straightdope.com/u/mnemosyne)\ **Post date:** [July 8, 2011, 3:30am UTC](https://boards.straightdope.com/t/what-is-your-reaction-to-this-advertisement/588071/23 "2011-07-08T03:30:52Z")
I suppose this has the potential to hijack my own thread, but I thought [this story was interesting](http://www.vancouversun.com/sports/Lions+endorse+Ending+Violence+Association/5068263/story.html). The BC Lions are another CFL team, and have joined an organization called the Ending Violence Association in order to fight violence against women. I think the timing is a little funny, given the controversy over the ad in Toronto! > [@](#): > > “We want men and boys to re-think masculinity,” she said. “Football players are big, powerful guys. They use one aspect of their masculinity on the football field. If we can get these same powerful, masculine guys to talk about violence against women being unacceptable – that goes for jokes, derogatory comments as well as physical abuse – we think that’s going to go a long way.” It’s an interesting couple of stories in the span of a few days. ---
**Author:** ![Gorsnak](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gorsnak/32/7587_2.png) [@Gorsnak](https://boards.straightdope.com/u/Gorsnak)\ **Post date:** [July 8, 2011, 3:37am UTC](https://boards.straightdope.com/t/what-is-your-reaction-to-this-advertisement/588071/24 "2011-07-08T03:37:07Z")
> [@Larry\_Mudd](#): > > Would never have connected it with with domestic violence, and anyone who can look at that in context and end up there probably has some mental issues. > > That said, it’s a stupid ad. Not as stupid as the recent series of BC Lions ads depicting [effeminate](http://www.coloribus.com/adsarchive/prints/canadian-football-league-body-glitter-8632205/) [objects](http://sugarstudios.com/blog/?p=654) [branded](http://www.advertolog.com/bc-lions/print-outdoor/pot-pourri-8699505/) with other teams’ colours and logos, but still pretty stupid. > > I don’t see that this sort of thing can plausibly said to encourage violence against women, but I would think there would be more _potential_ for offense there than with “Home is where we … hurt people.” > > It certainly reinforces the perception that football is a game best enjoyed by the Hurr Durr-est of the herp derp, which would be off-putting if were possible to be put off a sport which compares poorly with curling when it comes to boring you into an effing coma. Where can I get one of those feathered snakeskin Rider cowboy hats? [Previous page](https://boards.straightdope.com/t/what-is-your-reaction-to-this-advertisement/588071.md?page=1)