Having spent altogether much too mush time in the past fighting audiodfool woo I have a few thoughts on the matter of woo in general. I find the silliness tends to fall into a range of camps, not all of them are what I would call “woo”, but certainly count as foolishness, or just plain fraud.
Woo whereby real scientific results that did something useful is misapplied and used to justify stupid ideas.
An example in audio is negative feedback in amplifiers. Build an amplifier with negative feedback that doesn’t have the slew rate on its output devices to maintain the demand gain over the needed bandwidth and you get into trouble, and the amplifier will distort horridly in some circumstances. The science tells you how to design an amplifier to avoid this problem. The woo became “negative feedback is to be avoided at all costs.” So you have an entire genre of supposedly zero negative feedback amplifiers. They sure sound different, but it isn’t because they are quantifiably more accurate.
**Woo with real science misapplied. This usually comes in by over-promoting a second or third order effect that is real, but is simply so miniscule that it is in the noise. **
Skin effect in speaker cables is a good example. Skin effect is a real thing. You can calculate the skin effect for your speaker cables, and you can get a number for the frequency dependant attenuation. But it is so utterly miniscule that you would be hard pressed to measure it in even the best of circumstances. But it is sagely quoted by audiofools and charlatans as a driving reason for insane cables.
Woo from quoting real science totally incorrectly.
You can be sure that the moment you see the word “quantum” you are in this arena. Quantum Purifiers is a favourite. Purveyors act as if they have deep knowledge of physics unattainable by mere mortals, and you simply have to believe that their product does what it claims. And its quantum, so it must be true. Green markers probably belong here. The phrase “not even wrong” might be usefully employed.
Woo from made up psuedo-science.
Shatki stones, Mpingo discs. Stuff that is supposed to work due to a whole load of made up words that sounds impressive or otherwise bamboozles the potential audiofool client.
Woo from alternative science. Little short of religion.
Crystals, water filled speaker cables, stuff that realigns the spiritual component of the sound, etc etc.
Woo from gut-feel or belief in personal intuition above all else.
People who just dream something up because it feels right to them. They refuse to have their faith in their personal correctness challenged no matter what the evidence. Intuition rules over all else.
Woo from anti-establishment politics.
Not so much in audio - although there is a bit. In many areas of life we see people who feel somehow powerless or are kicking back at a perceived power hierarchy, and they latch onto non-scientific or pseudo-scientific, or just plain woo, justifications for taking stance that is basically little more than kicking back at the man. Clearly medicine and health are one of the most fertile feeding grounds for this. The anti-vaccination crowd are clearly based upon such beginnings. Obviously this cut across a great deal of the above.
Woo from outright fraud.
Deliberate willfull misrepresentation of something. A different problem to any of the above. Lies masquerading as real science.
Of course you get overlaps, and the above isn’t going to be complete. But you get the idea.