He is supposed to be looking more presidential. He is supposed to be standing on the shoreline, pointing his finger outward at this or that, and issuing orders to a bunch of admirals and bureaucrats.
Seriously.
He doesn’t appear engaged. He should have an oil spill czar who briefs the press every single day.
He should develop and announce several action plans for different aspects of this tragedy. A plan to protect wildlife. A plan to protect the shores. A plan to save all the Gulf businesses that are being hit hard. A plan to get the oil that has already spilled out of the water. A plan to kick BPs ass around for the next 20 years.