Basically this, combined with “there’s no money to pay for it anymore.” Print revenue has gone through the floor so fast and so hard it’s a wonder the planet hasn’t suffered a catastrophic tectonic failure as a result.
Part of the reason is because most people don’t read the newspaper anymore, because everything is on the internet. So advertisers think “Why am I paying you all these dollars for a print ad, when everyone is online?”
And it’s well-known that people don’t engage with online ads greatly (and anyone who tells you otherwise is in advertising and/or likely deluding themselves), so the rates for online ads are much lower. Which means less money for journalists. Which means fewer journalists. Which means fewer stories, and of a lesser quality than might be considered optimal. Which leads to fewer readers. Which leads to fewer advertisers.
You can see where this is going.
Thanks to The Internet, there’s also unprecedented pressure on journalists to get the story out first - they’re no longer competing just with other local media outlets, but pretty much everyone with a smartphone and a social media page.
For example, at a well-read regional newspaper I used to work at, we had no local competition in the area when I started there - basically, if we didn’t report on an event in the area, it didn’t get any coverage and no-one would hear about it.
And we covered a lot of stuff, from school fairs and local cricket team results up to state and sometimes national politics (pretty much everything has a local angle, if you know what to look for).
But by the time I left, however, people were getting a lot of news off Facebook and the like, often from people with a lot of spare time running “Wallaby Creek Community News & Happenings”-type pages, and budget cuts meant there were fewer journos doing a LOT more work, with no extra pay.
Journos are under insane amounts of pressure and there are fewer and fewer of them to do the job - people want their news RIGHT NOW.
To continue using the aforementioned paper as an example, later in the proceedings, when we reported on the Wallaby Creek Community Centre’s annual fair, by the time the paper came out the next week, everyone who was at the event had uploaded something about it and head of pictures to social media so most people didn’t particularly care anymore - which meant the journos basically had to go to the event, take heaps of photos, then sprint back to the office and do a writeup pretty much that afternoon, then get it online by dinner time (or maybe lunchtime the next day).
Now multiply that by every single major event in the area, and multiply it by the people getting pissed off we couldn’t come to their event (because we only had two journalists covering an area the size of a small European country) and you end up with over-stressed, burnt-out journos, unhappy readers, and diminished editorial coverage.
Also: It saddens me greatly to say this, but from a readership numbers side of things, clickbait articles absolutely work. I’ve seen the figures.
You run a headline with a “straight” headline like “Residents fed up with unpleasant water taste” and you’ll get some readership clicks. You run the headline “People complain something’s off with town water” and a standfirst like “Residents of one Queensland town complain their water tastes disgisting. The local council’s explanation is fishy, to say the least” and you will get so many clicks, which - from an advertising perspective - are critical.
Yeah, it’s bullshit, and journos hate it too. But it works. And for the record: Journalists don’t usually write those click-baity headlines, either, so don’t blame them.