# What the name for this movie promo gimmick?

**URL:** <https://boards.straightdope.com/t/what-the-name-for-this-movie-promo-gimmick/790525>\
**Category:** Cafe Society\
**Created:** [July 5, 2017, 5:07am UTC](https://boards.straightdope.com/t/what-the-name-for-this-movie-promo-gimmick/790525 "2017-07-05T05:07:23Z")\
**Posts on this page:** 5\
**Page:** 1

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**Author:** ![Son\_of\_a\_Rich](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/son_of_a_rich/32/5439_2.png) [@Son\_of\_a\_Rich](https://boards.straightdope.com/u/Son_of_a_Rich)\
**Post date:** [July 5, 2017, 5:07am UTC](https://boards.straightdope.com/t/what-the-name-for-this-movie-promo-gimmick/790525/1 "2017-07-05T05:07:23Z")

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Saw the latest example in a promo for the new Ape movie. It goes like this: WINNER (snippet of action) TAKES (another snippet) ALL (more action). It really i_s_ overdone, and is painfully unoriginal.

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**Author:** ![Asuka](https://avatars.discourse-cdn.com/v4/letter/a/dec6dc/32.png) [@Asuka](https://boards.straightdope.com/u/Asuka)\
**Post date:** [July 5, 2017, 6:19am UTC](https://boards.straightdope.com/t/what-the-name-for-this-movie-promo-gimmick/790525/2 "2017-07-05T06:19:07Z")

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I hate the related movie trope where they incorporate movie review quotes into the trailer in really jarring ways, for example when Iron Man 2 came out they had Iron Man flying through and avoiding giant movie quotes in the sky, or the narrator will say “The LA Times gave it 5 stars!” and they’ll take a clip from the movie of a character going “No way!”

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**Author:** ![magnusblitz](https://avatars.discourse-cdn.com/v4/letter/m/b4bc9f/32.png) [@magnusblitz](https://boards.straightdope.com/u/magnusblitz)\
**Post date:** [July 5, 2017, 7:14am UTC](https://boards.straightdope.com/t/what-the-name-for-this-movie-promo-gimmick/790525/3 "2017-07-05T07:14:33Z")

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OP’s trope is just listed on TV tropes as a subset of [Punctuated! For! Emphasis!](http://tvtropes.org/pmwiki/pmwiki.php/PunctuatedForEmphasis/Advertising) I do wonder if there’s perhaps an industry name for it.

Second one is  
[Quotes Fit for a Trailer]  
([Quotes Fit for a Trailer - TV Tropes](http://tvtropes.org/pmwiki/pmwiki.php/Main/QuotesFitForATrailer)).

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**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\
**Post date:** [July 5, 2017, 2:59pm UTC](https://boards.straightdope.com/t/what-the-name-for-this-movie-promo-gimmick/790525/4 "2017-07-05T14:59:12Z")

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I don’t know what it’s called, but I hate it, too. It forces you to pay attention to either the words or the action, because it’s almost impossible to do both. And often you don’t even notice the first word or two until you get to the next one, and then you’re lost. Yeah, if it’s on YouTube, you can just rewind, but it’s inherent in the nature of trailers that sometimes that’s not an option (like, when you see them before a movie).

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**Author:** ![burpo\_the\_wonder\_mutt](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/burpo_the_wonder_mutt/32/365_2.png) [@burpo\_the\_wonder\_mutt](https://boards.straightdope.com/u/burpo_the_wonder_mutt)\
**Post date:** [July 5, 2017, 3:32pm UTC](https://boards.straightdope.com/t/what-the-name-for-this-movie-promo-gimmick/790525/5 "2017-07-05T15:32:02Z")

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I hate it when they insert crowd reactions and/or exit-er’s comments into the ads: “So scary, I wet my pants.” Or, worse, “Great movie,” “Yeah, really good,” “Best I’ve ever seen,” all lumped together.