# What was the first Super Bowl commercial preview?

**URL:** https://boards.straightdope.com/t/what-was-the-first-super-bowl-commercial-preview/679372
**Category:** Cafe Society
**Created:** [January 21, 2014, 4:11pm UTC](https://boards.straightdope.com/t/what-was-the-first-super-bowl-commercial-preview/679372 "2014-01-21T16:11:51Z")
**Posts on this page:** 1
**Page:** 1

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### Author: ![AlsoNamedBort](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/alsonamedbort/32/3213_2.png) [@AlsoNamedBort](https://boards.straightdope.com/u/AlsoNamedBort)
#### Post date: [January 21, 2014, 4:11pm UTC](https://boards.straightdope.com/t/what-was-the-first-super-bowl-commercial-preview/679372/1 "2014-01-21T16:11:51Z")

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It’s become a trend in recent years where companies start releasing commercials teasing as to what their Super Bowl commercial is going to be a couple weeks before the game. Of course, usually these are the worst commercials. Bud (?) has a new one this year involving Don Cheadle, Arnold Schwarzenegger and Reggie Watts. The first one I can remember is a few years back when Miller made a big deal about buying a one second super bowl commercial and aired commercials leading up to it where the guy was trying to figure out what to say. That was [2009](http://en.wikipedia.org/wiki/Miller_High_Life_commercial). Anything earlier?