For me it was a talking KITT car (from the tv show Knight Rider). I had seen it advertised on tv and really wanted it; my parents weren’t able to get it, and it was well before there was such a thing as the internet (where once-obscure objects are now often commonly available).
I got a magic kit and a plush Care Bear instead. Didn’t really care for either one. I didn’t fuss over it - my parents were really good to me, and I’ve had fantastic Christmases before and after - but I was definitely disappointed.
Now that I have children of my own, I realize the struggle my parents went through to try and get that special toy every year. My kids are teenagers now, so sadly, they don’t believe anymore, but when they were young I worked really hard to make sure they weren’t disappointed.
They challenged me - I remember one year the younger boy asked for a ‘duel disc’. It’s this thing he saw on a cartoon online; it’s from one of these card games (Yugioh, maybe?) where the character would wear it on their arm, and it would hold cards and tally the person’s score. The real thing worked basically the same way, with straps to hold it on the arm and space for a half dozen cards, with a little button for keeping score. This was around four or five years ago. My initial searches indicated that this toy was last manufactured new in 1996. If I wanted to purchase one in original packaging, it would cost hundreds of dollars and the packaging would be entirely in Japanese. It would also take up to three months to receive it (presumably from Japan). I was starting early, but it was still time I didn’t have.
Eventually I was able to track one down closer to home, but it was used. Including shipping, it cost around $60. I ordered it anyway, and when it arrived I cleaned it up as best I could and wrapped it up in a generic box. Younger boy was thrilled and got enjoyment out of it for a long time, so I was very satisfied.
So here’s the kicker: both boys were at a local thrift shop some months later. When they got home, Older boy rushed in, beaming with pride, so happy to show me his prize - he had found a matching duel disc, so now they each had one and could play together! He passed it to me, and I turned it over, only to see the price sticker - $2.00. I passed it back to him gently, told him how happy I was for him, and off they went to play.
To this day, my mother will call me in December and ask what the ‘talking KITT car’ is for the year. When my boys are older and have children of their own, I plan on calling and asking what that year’s ‘duel disc’ is going to be. 