# What's the Moon Worth? **URL:** \ **Category:** Cecil's Columns/Staff Reports\ **Created:** [November 16, 2012, 7:36pm UTC](https://boards.straightdope.com/t/whats-the-moon-worth/641228 "2012-11-16T19:36:25Z")\ **Posts on this page:** 11\ **Page:** 4
**Author:** ![Chicago\_Stonepro](https://avatars.discourse-cdn.com/v4/letter/c/d9b06d/32.png) [@Chicago\_Stonepro](https://boards.straightdope.com/u/Chicago_Stonepro)\ **Post date:** [November 22, 2012, 6:07am UTC](https://boards.straightdope.com/t/whats-the-moon-worth/641228/62 "2012-11-22T06:07:23Z")
> [@Irishman](#): > > **Chicago Stonepro** , you are a passionate advocate, and you do appear to be well informed on this issue and the related topics. Whether or not we agree, you argue well and don’t resort to temper tantrums. Welcome aboard. Thank you, Irishman. I can see you’re pretty well informed, and well-spoken, yourself. It’s a pleasure to share views with you here. Thank you for the welcome, and I appreciate the kind words. ---
**Author:** ![Irishman](https://avatars.discourse-cdn.com/v4/letter/i/b487fb/32.png) [@Irishman](https://boards.straightdope.com/u/Irishman)\ **Post date:** [November 22, 2012, 7:56am UTC](https://boards.straightdope.com/t/whats-the-moon-worth/641228/63 "2012-11-22T07:56:44Z")
> [@kattie](#): > > I am astonished with the behavior of cecil. 😕 ---
**Author:** ![Exapno\_Mapcase](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/exapno_mapcase/32/1051_2.png) [@Exapno\_Mapcase](https://boards.straightdope.com/u/Exapno_Mapcase)\ **Post date:** [November 23, 2012, 1:00am UTC](https://boards.straightdope.com/t/whats-the-moon-worth/641228/64 "2012-11-23T01:00:43Z")
> [@Chicago\_Stonepro](#): > > I’ve actually enjoyed the interactions with Exapno Mapcase. I think his posts have done a lot for the discussion in this thread. I believe him to be sincere, intelligent, well-intentioned, and genuinely interested in seeing our country do better, but perhaps a bit discouraged, and tired of people spreading unhelpful bullsh\*t. I can certainly relate. Worse than discouraged. Sometimes I want to shake the country and tell it to wake up. You’ve done an excellent job of arguing your case. We get lots of peoples coming in and telling us to go look at a YouTube video that will Reveal All and your OP had a flavor of that. Since then you’ve shown that you’ve researched the subject and know how to present it. Hope you have other interests than you can expound on or maybe you could answer a few questions in GQ. Got to keep the good people around. ---
**Author:** ![Exapno\_Mapcase](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/exapno_mapcase/32/1051_2.png) [@Exapno\_Mapcase](https://boards.straightdope.com/u/Exapno_Mapcase)\ **Post date:** [November 23, 2012, 1:04am UTC](https://boards.straightdope.com/t/whats-the-moon-worth/641228/65 "2012-11-23T01:04:21Z")
> [@Irishman](#): > > 😕 Not only don’t I see a post by kattie in this thread, a search brings up no poster by that name. 😕n ---
**Author:** ![Musicat](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/musicat/32/20189_2.png) [@Musicat](https://boards.straightdope.com/u/Musicat)\ **Post date:** [November 23, 2012, 1:19am UTC](https://boards.straightdope.com/t/whats-the-moon-worth/641228/66 "2012-11-23T01:19:37Z")
> [@Exapno\_Mapcase](#): > > Not only don’t I see a post by kattie in this thread, a search brings up no poster by that name. That’s because **kattie** has left the building. ---
**Author:** ![Exapno\_Mapcase](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/exapno_mapcase/32/1051_2.png) [@Exapno\_Mapcase](https://boards.straightdope.com/u/Exapno_Mapcase)\ **Post date:** [November 23, 2012, 2:31am UTC](https://boards.straightdope.com/t/whats-the-moon-worth/641228/67 "2012-11-23T02:31:31Z")
> [@Musicat](#): > > That’s because **kattie** has left the building. Ah. Mods, you could have made this clearer. ---
**Author:** ![Papa7Matt](https://avatars.discourse-cdn.com/v4/letter/p/73ab20/32.png) [@Papa7Matt](https://boards.straightdope.com/u/Papa7Matt)\ **Post date:** [November 26, 2012, 11:09pm UTC](https://boards.straightdope.com/t/whats-the-moon-worth/641228/68 "2012-11-26T23:09:14Z")
I believe you’ve all missed one excessively profitable use for the moon that should increase its value googol-fold: Advertising. Imagine a Nike Swoosh painted across the Man in the Moon’s face. Madison Avenue is salivating. ---
**Author:** ![Musicat](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/musicat/32/20189_2.png) [@Musicat](https://boards.straightdope.com/u/Musicat)\ **Post date:** [November 26, 2012, 11:27pm UTC](https://boards.straightdope.com/t/whats-the-moon-worth/641228/69 "2012-11-26T23:27:22Z")
> [@Papa7Matt](#): > > I believe you’ve all missed one excessively profitable use for the moon that should increase its value googol-fold: Advertising. > > Imagine a Nike Swoosh painted across the Man in the Moon’s face. Imagine the backlash. ---
**Author:** ![Exapno\_Mapcase](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/exapno_mapcase/32/1051_2.png) [@Exapno\_Mapcase](https://boards.straightdope.com/u/Exapno_Mapcase)\ **Post date:** [November 27, 2012, 2:35am UTC](https://boards.straightdope.com/t/whats-the-moon-worth/641228/70 "2012-11-27T02:35:42Z")
> [@Papa7Matt](#): > > I believe you’ve all missed one excessively profitable use for the moon that should increase its value googol-fold: Advertising. > > Imagine a Nike Swoosh painted across the Man in the Moon’s face. > > Madison Avenue is salivating. Arthur C. Clarke talked about putting advertising on the moon in a 1956 short story, “Watch This Space.” It wasn’t an original idea then, either. You could probably fill a large book with all the schemes to use the moon’s surface for advertising. We haven’t missed the idea; we’ve dismissed it as too old and boring to be mentioned. ---
**Author:** ![Irishman](https://avatars.discourse-cdn.com/v4/letter/i/b487fb/32.png) [@Irishman](https://boards.straightdope.com/u/Irishman)\ **Post date:** [November 27, 2012, 6:00am UTC](https://boards.straightdope.com/t/whats-the-moon-worth/641228/71 "2012-11-27T06:00:03Z")
_[The Man Who Sold the Moon](http://en.wikipedia.org/wiki/The_Man_Who_Sold_the_Moon)_, Robert Heinlein, 1950. > [@](#): > > To solve the tougher financial problems, Harriman exploits commercial and political rivalries. He implies to the Moka-Coka company, for example, that rival soft drink maker 6+ plans to turn the Moon into [a massive billboard](http://en.wikipedia.org/wiki/Space_advertising), using a rocket to scatter black dust on the surface in patterns. To an anti-Communist associate, he suggests that the Russians may print the [hammer and sickle](http://en.wikipedia.org/wiki/Hammer_and_sickle) across the face of the Moon if [they get to it first](http://en.wikipedia.org/wiki/Soviet_Moonshot). To a [television network](http://en.wikipedia.org/wiki/Television_network), he offers the Moon as a reliable and [uncensorable](http://en.wikipedia.org/wiki/Federal_Communications_Commission) broadcasting station. ---
**Author:** ![RiverRunner](https://avatars.discourse-cdn.com/v4/letter/r/977dab/32.png) [@RiverRunner](https://boards.straightdope.com/u/RiverRunner)\ **Post date:** [November 27, 2012, 3:34pm UTC](https://boards.straightdope.com/t/whats-the-moon-worth/641228/72 "2012-11-27T15:34:12Z")
> [@Papa7Matt](#): > > I believe you’ve all missed one excessively profitable use for the moon that should increase its value googol-fold: Advertising. > > Imagine a Nike Swoosh painted across the Man in the Moon’s face. > > Madison Avenue is salivating. They had better get to it before Chairface Chippendale ruins it. [Previous page](https://boards.straightdope.com/t/whats-the-moon-worth/641228.md?page=3)