They’re just so sexy and cool…
But seriously, I reckon a few reasons (most of those stated above):
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They’re used by movie-making people and are often readily available as props
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Many mac users - such as the movie-making people - are quite fanatic about Apple’s products, and would slip them into a shot if they got the opportunity (to promote/pay homage/whatever)
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They are very sexy and cool, undeniably they look good
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They have the somewhat-misconceived image of being “expensive” or “designer” objects and therefore add a sense of class or expense to a set
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Apple’s design, because it is not beige-box, is more sci-fi space-agey and colourful - think of the multi-coloured suits on the Starship Enterprise - and fits well with the “hi-tech” futuristic image of some sci-fi films
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They are much more modern looking - you know a particular Apple product will have only been out for x number of months/years, but a beige-box could be eons old