What's with this new pixels-based military camouflage?

And sometimes green on top and gray on the bottom as in this picture. Or green quite a way down, gray on the bottom with a wavy line between as in the plane in the background.

I saw picture from a test on an Airsoft board that I also read.

They set up a 3x3’ square of standard OD, Woodland Camo, Tiger Stripe and MARPAT camo print cloth on stands. They placed those stands in a row against a treeline, and took picture from a distance.

The MARPAT was incredibley hard to see, much more than the woodland.

I was impressed, and sold, all at once.