# When did cars start having model names?

**URL:** <https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184>\
**Category:** Factual Questions\
**Created:** [February 15, 2003, 12:31am UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184 "2003-02-15T00:31:30Z")\
**Posts on this page:** 19\
**Page:** 1

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**Author:** ![KenP](https://avatars.discourse-cdn.com/v4/letter/k/c0e974/32.png) [@KenP](https://boards.straightdope.com/u/KenP)\
**Post date:** [February 15, 2003, 12:31am UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/1 "2003-02-15T00:31:30Z")

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At one time, a Ford was a Ford, a Buick was a Buick. Sure, there were sedans and coupes, but not model names, right? When were model names introduced, and what were some of the first ones?

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**Author:** ![mangeorge](https://avatars.discourse-cdn.com/v4/letter/m/d78d45/32.png) [@mangeorge](https://boards.straightdope.com/u/mangeorge)\
**Post date:** [February 15, 2003, 12:37am UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/2 "2003-02-15T00:37:02Z")

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The very first mass produced car had a model name. Model A.  
Peace,  
mangeorge

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**Author:** ![Rick](https://avatars.discourse-cdn.com/v4/letter/r/9f8e36/32.png) [@Rick](https://boards.straightdope.com/u/Rick)\
**Post date:** [February 15, 2003, 2:34am UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/3 "2003-02-15T02:34:16Z")

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Ah so close, but so wrong.  
the Ford Model T started production in Oct 1908, the Model A replaced it and appeared in March 1927.

cites:  
[Model T](http://www.mtfca.com/encyclo/1909.htm)  
[Model A](http://www.theautochannel.com/news/writers/bhagin/1998/fs9820.html)

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**Author:** ![Gorsnak](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gorsnak/32/7587_2.png) [@Gorsnak](https://boards.straightdope.com/u/Gorsnak)\
**Post date:** [February 15, 2003, 2:35am UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/4 "2003-02-15T02:35:53Z")

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Just for the record, the Model T preceded the Model A by well over a decade. I don’t know offhand if there might have been other, earlier vehicles with model names. I suspect there were.

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**Author:** ![Polycarp](https://avatars.discourse-cdn.com/v4/letter/p/82dd89/32.png) [@Polycarp](https://boards.straightdope.com/u/Polycarp)\
**Post date:** [February 15, 2003, 2:51am UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/5 "2003-02-15T02:51:43Z")

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The Model A of 1927 was due to starting the numbering system over. From the [Ford Museum’s timeline](http://www.automuseum.com/forddate.html):

> [@](#):
>
> 1903 / July 20 / Ford Motor Company sells its first car, a  
> Model A, to a Detroit physician.

So **mangeorge** was correct; we merely got the wrong Model A, there being two Fords by that name, some 24 years apart.

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**Author:** ![Gorsnak](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/gorsnak/32/7587_2.png) [@Gorsnak](https://boards.straightdope.com/u/Gorsnak)\
**Post date:** [February 15, 2003, 3:12am UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/6 "2003-02-15T03:12:07Z")

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Well, but that doesn’t show that the 1903 version of the Model A Ford was the first car with a model name. Just that it was the first Ford with a model name. 1903 is quite early in the automobile, but there are quite a few cars that were made earlier.

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**Author:** ![ticker](https://avatars.discourse-cdn.com/v4/letter/t/d07c76/32.png) [@ticker](https://boards.straightdope.com/u/ticker)\
**Post date:** [February 15, 2003, 2:33pm UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/7 "2003-02-15T14:33:29Z")

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According to [this](http://www.bentleyboys.com/rolls-royce_history.htm) page, Charles Rolls of Rolls Royce fame purchased a Peugeot Phaeton in 1896.

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**Author:** ![cornflakes](https://avatars.discourse-cdn.com/v4/letter/c/9d8465/32.png) [@cornflakes](https://boards.straightdope.com/u/cornflakes)\
**Post date:** [February 15, 2003, 4:14pm UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/8 "2003-02-15T16:14:29Z")

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I seem to recall that phaeton refers to a type of car, not a model. I could be way off, but I think phaetons are four door convertibles with two rows of seating, as opposed to roadsters which are two door convertibles with one row of seating.

Detroit started using model names in the early/mid '50s (again IIRC.)

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**Author:** ![E-Sabbath](https://avatars.discourse-cdn.com/v4/letter/e/e19adc/32.png) [@E-Sabbath](https://boards.straightdope.com/u/E-Sabbath)\
**Post date:** [February 15, 2003, 4:17pm UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/9 "2003-02-15T16:17:54Z")

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Phaeton isn’t a model name, though, it’s merely descriptive, being a sort of carriage.

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**Author:** ![tomndebb](https://avatars.discourse-cdn.com/v4/letter/t/b9e5f3/32.png) [@tomndebb](https://boards.straightdope.com/u/tomndebb)\
**Post date:** [February 15, 2003, 4:54pm UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/10 "2003-02-15T16:54:42Z")

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I’m not sure that the Rolls _Phaeton_ exactly qualifies. There was a long tradition in the carriage industry of identifying the various models by _type_ (indicating the seating arrangement, the style of roof, and, usually, the number of horses in the hitch). The names for these _styles_ could be imaginative (_Phaeton_ is taken from the name of the son of Helos (the sun) who “borrowed” his father’s chariot and came to a bad end) or prosaic (Brougham was named for its designer), but I have not yet found an example of a carriage that had a “model name.”

When Rolls-Royce produced their Phaeton, I would suspect that they were simply identifying it as a prestigious open seat carriage, rather than naming it for the first kid who stole his dad’s wheels.

On the other hand, [About: Inventors](http://inventors.about.com/library/weekly/aacarsassemblya.htm) identifies the Benz _Velo_ (“Speed”) as the first _standardized_ manufactured automobile in 1894, (its French predecessors having each been custom built), which would tend to indicate that naming “models” began with the earliest cars. In the U.S., the first production model that R.E.Olds built was simply called the “Curved Dash Olds” in 1901, but I don’t know whether it was advertised and sold that way, or was simply the descriptive name that became attached to it.

Henry Ford called his first (pre-Ford Motor Company) vehicle a “Quadricycle” in 1896(?), but that, too, seems simply descriptive.

In 1905, Cadillac produced and marketed the _Osceola_, also clearly a model name.

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**Author:** ![ticker](https://avatars.discourse-cdn.com/v4/letter/t/d07c76/32.png) [@ticker](https://boards.straightdope.com/u/ticker)\
**Post date:** [February 15, 2003, 7:09pm UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/11 "2003-02-15T19:09:44Z")

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> [@](#):
>
> \*Originally posted by E-Sabbath \*  
> \*\*Phaeton isn’t a model name, though, it’s merely descriptive, being a sort of carriage. \*\*

I guess I was fooled by the capitalization used in the linked article. In my defence [this page](http://www.ucad.fr/pub/virt/mp/peugeot/index_anglais.html) mentions a Peugeot Phaeton Type 28, also capitalized, circa 1900

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**Author:** ![Boyo\_Jim](https://avatars.discourse-cdn.com/v4/letter/b/87869e/32.png) [@Boyo\_Jim](https://boards.straightdope.com/u/Boyo_Jim)\
**Post date:** [February 15, 2003, 7:18pm UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/12 "2003-02-15T19:18:28Z")

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Ok then, by the time a given manufacturer produced it’s _second_ design, it probably had to produce a model name to distinguish between the two. And if it was producing these two designs simultaneously rather than sequentially, it _certainly_ had to have a model name for each.

When this haappened though, I couldn’t say.

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**Author:** ![E-Sabbath](https://avatars.discourse-cdn.com/v4/letter/e/e19adc/32.png) [@E-Sabbath](https://boards.straightdope.com/u/E-Sabbath)\
**Post date:** [February 15, 2003, 7:46pm UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/13 "2003-02-15T19:46:10Z")

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Well, not saying that it wasn’t also a model name. But something more distinctive would have been more useful. “Type 28” is about as useful as M5 or 911 or V8. All of which are model names, but they are also descriptive. (M5- AMG-massaged from M, 5 for a 500 series car. I forget what the different series mean, repeatedly and continiously, but they do have meanings, 911 was simply the 911st design from Porsche, not all having been built, and the Ford V8 had… er, a V8)  
The Velo certainly counts.

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**Author:** ![something\_clever](https://avatars.discourse-cdn.com/v4/letter/s/3bc359/32.png) [@something\_clever](https://boards.straightdope.com/u/something_clever)\
**Post date:** [February 15, 2003, 8:47pm UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/14 "2003-02-15T20:47:12Z")

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new model names are much better for some makes…

for example most lexus cars…  
LS430 … LS being the “luxury sedan” (im guessing at the acronym actually having meaning, but…) 430 being 4.3 liters, as in engine size.

the IS300, 3.0L the (entry sedan?) ES300 3.0L … SC400, SC300, SC430 (sport coupe?) etc… all related to engine size.

bmw does it too…

etc… mercedes is the same way… for some of the cars. as are a number of manufacturers…

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**Author:** ![Yorikke](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/yorikke/32/4335_2.png) [@Yorikke](https://boards.straightdope.com/u/Yorikke)\
**Post date:** [February 15, 2003, 11:19pm UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/15 "2003-02-15T23:19:07Z")

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How about the first non-boring model name, i.e. “Mustang” or “Beetle,” as opposed to “Model T” or “Type 28?”

hrh

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**Author:** ![mangeorge](https://avatars.discourse-cdn.com/v4/letter/m/d78d45/32.png) [@mangeorge](https://boards.straightdope.com/u/mangeorge)\
**Post date:** [February 15, 2003, 11:28pm UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/16 "2003-02-15T23:28:39Z")

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Oh, the ennui!

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**Author:** ![yabob](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/yabob/32/2821_2.png) [@yabob](https://boards.straightdope.com/u/yabob)\
**Post date:** [February 15, 2003, 11:41pm UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/17 "2003-02-15T23:41:18Z")

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OK, off the top of my head, the Apperson Jackrabbit was produced in the first decade of the 20th century.

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**Author:** ![Ezstrete](https://avatars.discourse-cdn.com/v4/letter/e/7ea924/32.png) [@Ezstrete](https://boards.straightdope.com/u/Ezstrete)\
**Post date:** [February 15, 2003, 11:48pm UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/18 "2003-02-15T23:48:19Z")

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To get the subject back on track====

How about the Stutz bearcat-----Ford Fairlane–Rolls Silver ghost–Studebaker president-----Nash Ambassador-----Willy’s knight -------just a few from the 20s,30s,40s and 50s.

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**Author:** ![Zappo](https://avatars.discourse-cdn.com/v4/letter/z/b3f665/32.png) [@Zappo](https://boards.straightdope.com/u/Zappo)\
**Post date:** [February 15, 2003, 11:48pm UTC](https://boards.straightdope.com/t/when-did-cars-start-having-model-names/155184/19 "2003-02-15T23:48:58Z")

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The practice of regularly using vehicle series names started in the early-to-mid 1930s. The earliest example I can think of (my reference books are all packed up in my parents’ basement) is the 1930 Chevrolet line, which called itself the “Universal.” By 1934, Chevrolet split its models into two series, with the low-line car called the “Standard” and the higher-trimmed series called the “Master” in 1934 and “Master DeLuxe” from 1935 on.

Most makes used this sort of naming system, with the standard car being called “Custom”, “Deluxe”, or “Special”, and marketed as a price leader. The same bodystyles were then offered in an upmarket series with more bright trim, standard accessories like armrests, a passenger windshield wiper and sunvisor, armrests (yes, these were options in those days!) and called something like “Super DeLuxe.” The most notable exception was the late-1930s Fords, which offered a “DeLuxe” series each year and a “Standard” series which was a detrimmed version of the _previous_ year’s DeLuxe model.

Non-descriptive model names were first used by Buick in the mid-30s IIRC. The Buick lineup was split into four series based on price, size, engine, and level of equipment. From the lowest-priced to the highest (most prestigous) they were the Special, Super, Century and Roadmaster. These names were used from approximately 1935 to 1958. In 1959, Buick replaced these names with the LeSabre, Invicta and Electra monikers. The Invicta was dropped after a couple of years, but LeSabre and Electra lived on for a much longer period. “Century” showed up again in the mid-70s and is still used today along with “LeSabre”, and “Roadmaster” was revived for the rear-wheel drive Buick built from 1991-96.

BTW, the car model name with the longest continuous use in the US was Chrysler’s “New Yorker.” It was introduced in 1939 as the “New York Special” and became the “New Yorker” in 1940. The name was then used continuously, except for 1942-45 when civilian car production was suspended for WWII. The last New Yorker was built as a 1996 model on the Chrysler LH “cab-forward” platform shortly before Chrysler Corporation was absorbed by its new German masters.

Zappo  
Car Geek Extraordinare
