I was thinking earlier about how one could check to see if the colors currently available at Target, etc., really had trickled down from the big name designers. I know from observation that the available colors for even store brand t-shirts change over time, but I couldn’t be sure the store brand designers weren’t just throwing darts at a big color wheel or something. I actually have a relative who was a fashion designer for years (she’s now retired), but we’re not really close so I didn’t want to just call her up and ask. Then I remembered some advice I’d once seen for people who do crafts (like me) and want to keep on top of the latest color trends (not like me): check out the Pantone color report.
I don’t think I’d ever actually done this before, but it was easy to find through Google. Here’s the Pantone Fashion Color Report for Fall 2013. According to their press release, this report is from February 2013 and was based on the colors used by big name designers in their upcoming fall collections. There are 10 colors that are supposed to be the hot colors this fall.
Next I looked up the store brand women’s long-sleeved t-shirts at Target. I chose long-sleeved because those are for fall and wouldn’t be leftover from spring/summer. These t-shirts are currently available in 10 colors, but two of those are black and white. Of the eight remaining colors, I’d say six are pretty similar to the Pantone list:
Samba = Anthem Red
Mykonos Blue = Athens Blue
Koi = Mandarin (orange)
Acai = Phantom Grape (purple)
Carafe = Rich Brown
Deep Lichen Green = Wreath Green
So if a woman went to Target hoping to buy a store brand women’s t-shirt in one of the trendy fall colors, more than half of the shirts available would fit the bill. The other four colors are basic black and white, plus a dark red and navy blue that don’t resemble anything on the Pantone list.
Of course, it could just be a coincidence that colors like bright red, bright blue, dark purple, and dark brown show up both at Target and on the Pantone list, or it could be that these are standard fall colors that are supposedly “hot” every year. So I looked up the Pantone report from last fall (PDF) to see if someone who loved last year’s trendy colors would be just as happy with the currently available colors for this same t-shirt as someone who loved this year’s trendy colors. Comparing the two color lists, none of the Pantone fall 2012 colors are exactly the same as the fall 2013 colors, but many of them look pretty similar to me. However, the 2012 colors that are totally different from the 2013 list are also totally different from the colors that Target t-shirt comes in now, and some of the colors that are similar aren’t available. So a woman who wanted to buy that same shirt today but in one of the 2012 fall colors would only be able to find three that are similar:
Olympian Blue = Athens Blue
Tangerine Tango = Mandarin (orange)
French Roast = Rich Brown
And to my eye the orange and brown available at Target now look closer to the 2013 shades than the 2012 shades.
I only looked at the one t-shirt so I wouldn’t call that proof that the store brand designers are following the color trends set by the big name designers, but it’s suggestive. As for the OP’s question, this comparison does give us an idea of how long it might take for color trends to trickle down. The Pantone color report came out in early February. That Target t-shirt is in stores now, about eight months later, and was probably already on the shelves a month or so ago.