Wow… a lot of territory to cover here. I sell repair plans for an electronics retailer, so I’ve been on both sides of the counter here.
Certainly, theres a pretty wide range as far as service after the sale goes… some are trying to hit you eith every exemption and exculsion when you need it and are really hoping you never actually read the contract.
Others, like our humble establishment know that we make plenty of money on repair plans, want to retian our customers and encourage them to buy more repair plans. When someone comes in with a broken widget, we try our best to believe that there was no abuse and the product just stopped working. I can only remember having denied one… a pair of headphones on which both speakers were pulled from their housings and said housings were filled with mud and sand. As far as a company going out of business, we’re currently taking in products sold by another retailer who recently went bankrupt and closed. They used the same backing company we use, so they arranged for us to handle all future claims.
Selling these is a bit of an art, mostly beacuse other stores have given them such a bad reputation, and also because by the time customers get to the register they tend to be stuck in NO mode. While we will overcome specific objections, I believe belaboring the point after a firm NO has been given is rude and poor service. Although I will admit to occasionally throwing in a “so you’re going to just throw it away if it breaks”? once in a while. One objection that’s particularly hard to deal with is “I’ll forget I bough the coverage long before I might need it”, so if you want to smite the sales guy, go with that one. An honest salesman, when a customer says “I broke my X, I need a new one” will ask, “did you get it from us?” If the customer says no, we’ll tell them we would have covered his problem for free replacement (if true). If he says yes, we’ll check to see if he is covered for free replacement.
Of course, some things are a good repair plan bet and others aren’t.
$20 headphones, plan for $2.99? Headphones break all the time. Good bet.
$30 SD memory card, plan for $5.99? I’ve never seen one break.
$400 flatscreen TV, plan for $59.99? Depends. Our plans at that level are in-home. If someone’s not able to mount and dismount their own TV, that could be huge over not only paying for a new one, but also someone to install it.
And I agree with the consumers’ union, ALWAYS on computers, especially if you aren’t too computer savvy.
Some items are very much worth shopping around for. We won’t sell a cell phone without some coverage becuase a suprisingly small part of the population understands both:
A - to buy a phone outright is often $300 - $500 and no other option is available AND
B- if the phone is toast and you can’t afford a new one you’re contractually obligated to still pay the bill.
The cost of these plans ranges widely though… a lot of carriers now charge $7 per month for a whopping $168 over a 2 year contract, plus a $50 deductable, some also plus shipping. We charge a flat $50 to repair or $70 to replace up front, no other charges whatsoever. Which one sounds better to you?
And to the customer who says “if I really needed the service plan then the quality must be poor” or “if this is so well made why would I need to buy a service plan?”, we say: “Even Rolls-Royce has a service department. We like to stand behind our products for as long as possible, even when the manufacturer can’t. While these are well made, people can be rough on thses and accidents happen.”
In closing, I’ll be the first to admit that murphy’s law applies: If you buy the service plan, everything will go fine. If you don’t buy it, it will certainly fail during the period for which you would have been covered.