White Power Band Panzerfaust gives marketing & customer relations tips

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Seemed kind of surreal…the mundane nuts and bolts of promoting white power music.

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Devin Burghart of Turn It Down, Calvert made the following statement:

"Panzerfaust always had good customer relations. We turn around and send orders out the next day. They’ve always given away tons of free goodies to kids, if there’s ever a question with an order, we resend it, that kind of stuff. I like to go to the library and read books on marketing.

"Stickers and literature, we just jam as much stuff into a package as we can. And those kids, they know who in their school or their coworkers or family (would be interested), and they just spread the word for us.

“It is growing. Like I said, we’ve got thousands of customers in over 40 different countries. As far as what we do on a daily basis, we don’t really get into that. But I will say that over the last couple years it’s probably doubled.”

As a recruiting tool, perhaps no other method is as profitable to the racists as is the music. Generally, they have found that holding a “concert” following a rally helps to get more members involved. Many are more apt to travel longer distances with the promise of a concert. Additionally, they are often able to coax a few of the local kids into checking them out with a couple of free tickets to the concert. Internet sales are largely to kids and young adults. Calvert has this to say about his email:

“I probably do over a hundred emails a day. And it’s just nuts how many emails I get that are your average 14- or 15-year-old kid that came across us by doing an internet search, or because he saw a sticker or some friends of his told him about the label. And they go and they actually read the literature, they read the articles, they listen to the MP3s, they watch the videos, they listen to what we’re saying, and it’s like they just soak it up.”

[Tapioca_Dextrin]

Next week, BBQ tips from the KKK

“Keeping the Fire Alight”