# Who are the marketing geniuses that came up with this one?

**URL:** <https://boards.straightdope.com/t/who-are-the-marketing-geniuses-that-came-up-with-this-one/669264>\
**Category:** Miscellaneous and Personal Stuff I Must Share\
**Created:** [September 19, 2013, 8:55pm UTC](https://boards.straightdope.com/t/who-are-the-marketing-geniuses-that-came-up-with-this-one/669264 "2013-09-19T20:55:26Z")\
**Posts on this page:** 5\
**Page:** 2

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**Author:** ![Ethilrist](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ethilrist/32/4604_2.png) [@Ethilrist](https://boards.straightdope.com/u/Ethilrist)\
**Post date:** [September 20, 2013, 10:40pm UTC](https://boards.straightdope.com/t/who-are-the-marketing-geniuses-that-came-up-with-this-one/669264/21 "2013-09-20T22:40:49Z")

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Tangentially-related, back in the 70’s there was a big Pepsi sweepstakes where you had to cllect bottle caps with individual letters printed on the underside; big prize went to whoever spelled out “Pepsi Spirit” first. So, there was one letter that they hardly printed any of at all, in order to not have to pay out the big prize a zillion times, and that letter was “R”.

So, I found it amusing that, all across the country, people were spelling out “Pepsi Spiit.”

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**Author:** ![Skywatcher](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/skywatcher/32/254_2.png) [@Skywatcher](https://boards.straightdope.com/u/Skywatcher)\
**Post date:** [September 21, 2013, 12:59am UTC](https://boards.straightdope.com/t/who-are-the-marketing-geniuses-that-came-up-with-this-one/669264/22 "2013-09-21T00:59:00Z")

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> [@filmore](#):
>
> Could this happen in reverse? What common English words are offensive in other languages? Like if it said “Vous Bundle”, but Bundle meant something offensive in French.

Hell, there are words which are perfectly fine in American English but aren’t so nice in British English. “Fanny” comes to mind.

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**Author:** ![Leaper](https://avatars.discourse-cdn.com/v4/letter/l/4bbf92/32.png) [@Leaper](https://boards.straightdope.com/u/Leaper)\
**Post date:** [September 21, 2013, 1:13am UTC](https://boards.straightdope.com/t/who-are-the-marketing-geniuses-that-came-up-with-this-one/669264/23 "2013-09-21T01:13:40Z")

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> [@Sateryn76](#):
>
> People really need to get a life. The dad is having trouble dealing with it? Maybe spending a few weeks volunteering on a children’s cancer ward will give him some perspective.

Devil’s advocate: Maybe he already has it, taking care of his developmentally disabled daughter.

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**Author:** ![straight\_man](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/straight_man/32/3027_2.png) [@straight\_man](https://boards.straightdope.com/u/straight_man)\
**Post date:** [September 22, 2013, 6:37am UTC](https://boards.straightdope.com/t/who-are-the-marketing-geniuses-that-came-up-with-this-one/669264/24 "2013-09-22T06:37:55Z")

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Heh. The banner ad at the bottom of the page was for Vitamin Water just now.

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**Author:** ![don\_t\_ask](https://avatars.discourse-cdn.com/v4/letter/d/e68b1a/32.png) [@don\_t\_ask](https://boards.straightdope.com/u/don_t_ask)\
**Post date:** [September 22, 2013, 6:42am UTC](https://boards.straightdope.com/t/who-are-the-marketing-geniuses-that-came-up-with-this-one/669264/25 "2013-09-22T06:42:38Z")

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Like the name of the reporter that wrote the piece.

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