# Who else can't stand the McDonald's "I'm Lovin' It" Slogan/Campaign? **URL:** \ **Category:** The BBQ Pit\ **Created:** [August 2, 2004, 4:16pm UTC](https://boards.straightdope.com/t/who-else-cant-stand-the-mcdonalds-im-lovin-it-slogan-campaign/257983 "2004-08-02T16:16:49Z")\ **Posts on this page:** 9\ **Page:** 2
**Author:** ![paulberserker](https://avatars.discourse-cdn.com/v4/letter/p/c4cdca/32.png) [@paulberserker](https://boards.straightdope.com/u/paulberserker)\ **Post date:** [August 3, 2004, 11:13am UTC](https://boards.straightdope.com/t/who-else-cant-stand-the-mcdonalds-im-lovin-it-slogan-campaign/257983/21 "2004-08-03T11:13:44Z")
> [@UncleBill](#): > > I heard one on the squawk box this morning, either by, or styled after Outkast. Andre 3000 is a vegetarian. I wonder about that. The jingle was written by Pharrell Williams, off of the Neptunes/NERD. Make of that what you will. Sellout! ---
**Author:** ![Cazzle](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cazzle/32/75_2.png) [@Cazzle](https://boards.straightdope.com/u/Cazzle)\ **Post date:** [August 3, 2004, 11:30am UTC](https://boards.straightdope.com/t/who-else-cant-stand-the-mcdonalds-im-lovin-it-slogan-campaign/257983/22 "2004-08-03T11:30:02Z")
I hate that slogan SOOO much! McDonalds are getting some really bad advertising advice these days. ---
**Author:** ![MsRobyn](https://avatars.discourse-cdn.com/v4/letter/m/90ced4/32.png) [@MsRobyn](https://boards.straightdope.com/u/MsRobyn)\ **Post date:** [August 3, 2004, 11:35am UTC](https://boards.straightdope.com/t/who-else-cant-stand-the-mcdonalds-im-lovin-it-slogan-campaign/257983/23 "2004-08-03T11:35:46Z")
> [@WortMeWorry](#): > > Actually the ad agency is German. 😕 Great. This means we’re probably getting David Hasselhoff in their next campaign. :smack: Robin ---
**Author:** ![paulberserker](https://avatars.discourse-cdn.com/v4/letter/p/c4cdca/32.png) [@paulberserker](https://boards.straightdope.com/u/paulberserker)\ **Post date:** [August 3, 2004, 11:54am UTC](https://boards.straightdope.com/t/who-else-cant-stand-the-mcdonalds-im-lovin-it-slogan-campaign/257983/24 "2004-08-03T11:54:41Z")
Don’t Hassle tha Hoff! ---
**Author:** ![Mangetout](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mangetout/32/19_2.png) [@Mangetout](https://boards.straightdope.com/u/Mangetout)\ **Post date:** [August 3, 2004, 11:57am UTC](https://boards.straightdope.com/t/who-else-cant-stand-the-mcdonalds-im-lovin-it-slogan-campaign/257983/25 "2004-08-03T11:57:49Z")
I’m not lovin’ it. However, I’m at a loss to know what else they could do; maybe ‘Now with 50% less disgruntled worker phlegm!’, if they could live up to such a claim, that is. ---
**Author:** ![don\_t\_ask](https://avatars.discourse-cdn.com/v4/letter/d/e68b1a/32.png) [@don\_t\_ask](https://boards.straightdope.com/u/don_t_ask)\ **Post date:** [August 3, 2004, 1:15pm UTC](https://boards.straightdope.com/t/who-else-cant-stand-the-mcdonalds-im-lovin-it-slogan-campaign/257983/26 "2004-08-03T13:15:54Z")
> [@Tuckerfan](#): > > The slogan wouldn’t be so bad, if they came up with decent jingles for the damn thing, but they’ve got what has to be the **dumbest** jingles I’ve ever heard. In one, a guy’s grateful for McDonald’s dollar menu since it enables him to spend more money on his girlfriend. :rolleyes: Another has something to do with a gal being excited about going out on a date with “Mr. Right.” :rolleyes: WTF? Why can’t McD’s just say, “We serve good crap.”? (Yeah, Yeah, I know, I know, truth in advertising, but come on, what restaurant is gonna say, “We serve greaseballs.”?) Actually some years ago a read a book about marketting. They used the cycle of McDonalds ads as an example of “genius” marketting. They said that while all other fast food chains were emphasising food quality (“Where’s the beef?”), McDonalds came up with campaign after campaign that never actually mentioned the food just created this iconic, all-American family experience. When I started looking at their marketting in retrospect it was remarkable to see what they had done. ---
**Author:** ![Smeghead](https://avatars.discourse-cdn.com/v4/letter/s/f1d935/32.png) [@Smeghead](https://boards.straightdope.com/u/Smeghead)\ **Post date:** [August 3, 2004, 6:48pm UTC](https://boards.straightdope.com/t/who-else-cant-stand-the-mcdonalds-im-lovin-it-slogan-campaign/257983/27 "2004-08-03T18:48:41Z")
I haven’t spent a dime at McDonald’s in years, because of the damn ads. I’ve never like the food all that much, but I used to drop by when I needed some cheap animal protein to fill my gut. No more. I sometimes wonder how the singers feel about singing “Ba duh buh buh buuuhh…” with the intensity normally reserved for moving ballads of love and loss. ---
**Author:** ![Smeghead](https://avatars.discourse-cdn.com/v4/letter/s/f1d935/32.png) [@Smeghead](https://boards.straightdope.com/u/Smeghead)\ **Post date:** [August 3, 2004, 6:54pm UTC](https://boards.straightdope.com/t/who-else-cant-stand-the-mcdonalds-im-lovin-it-slogan-campaign/257983/28 "2004-08-03T18:54:25Z")
Oh, and it’s not just the current “I’m lovin’ it” campaign, as abysmally bad as it is. Remember the old “We loooove to see you smiiiiile” bullshit? I hated that nearly as bad. ---
**Author:** ![Tuckerfan](https://avatars.discourse-cdn.com/v4/letter/t/eada6e/32.png) [@Tuckerfan](https://boards.straightdope.com/u/Tuckerfan)\ **Post date:** [August 3, 2004, 8:54pm UTC](https://boards.straightdope.com/t/who-else-cant-stand-the-mcdonalds-im-lovin-it-slogan-campaign/257983/29 "2004-08-03T20:54:16Z")
> [@don't ask](#): > > Actually some years ago a read a book about marketting. They used the cycle of McDonalds ads as an example of “genius” marketting. They said that while all other fast food chains were emphasising food quality (“Where’s the beef?”), McDonalds came up with campaign after campaign that never actually mentioned the food just created this iconic, all-American family experience. When I started looking at their marketting in retrospect it was remarkable to see what they had done. Except that times change, and one of the problems that McD’s has had in recent years is a decline in consistancy in their establishments. There’s also been the botched manner in which McD’s has handled things like the movie _Super Size Me_ and those folks who were handing out pamphlets which said that McD’s is responsible for the destruction of the rainforest and is cruel to cows. [Previous page](https://boards.straightdope.com/t/who-else-cant-stand-the-mcdonalds-im-lovin-it-slogan-campaign/257983.md?page=1)