# Why all the "adult" shops at the WI border? **URL:** \ **Category:** Factual Questions\ **Created:** [August 29, 2011, 2:32am UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453 "2011-08-29T02:32:10Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![typoink](https://avatars.discourse-cdn.com/v4/letter/t/ecb155/32.png) [@typoink](https://boards.straightdope.com/u/typoink)\ **Post date:** [August 29, 2011, 2:32am UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/1 "2011-08-29T02:32:10Z")
I’ve noticed that all the major highways I’ve driven up to WI have, right across the border, cheese shops, firework shops, and porn shops. The reasons for the first two are obvious (local specialty and illegal in IL, respectively). But why the sketchy XXX shops? It’s not like that content isn’t available easily in Illinois. Is there something about WI that makes it better for selling smut, or do they just assume, “hey, tourists will probably want to porn to go with those Black Cats and aged cheddar?” ---
**Author:** ![Bosda\_Di\_Chi\_of\_Tricor](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/bosda_di_chi_of_tricor/32/16845_2.png) [@Bosda\_Di\_Chi\_of\_Tricor](https://boards.straightdope.com/u/Bosda_Di_Chi_of_Tricor)\ **Post date:** [August 29, 2011, 9:46am UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/2 "2011-08-29T09:46:24Z")
Either there aren’t any in Chicago, or all Wisconsinites are peeeeeerrrrrrvvvvyyyy…said the man who once lived in Waukesha County. ---
**Author:** ![Elendil\_s\_Heir](https://avatars.discourse-cdn.com/v4/letter/e/7cd45c/32.png) [@Elendil\_s\_Heir](https://boards.straightdope.com/u/Elendil_s_Heir)\ **Post date:** [August 29, 2011, 3:12pm UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/3 "2011-08-29T15:12:59Z")
One-stop shopping! ---
**Author:** ![Orr\_G](https://avatars.discourse-cdn.com/v4/letter/o/ee59a6/32.png) [@Orr\_G](https://boards.straightdope.com/u/Orr_G)\ **Post date:** [August 29, 2011, 5:48pm UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/4 "2011-08-29T17:48:21Z")
Used to be a lot of bars and liquor stores along the border, before IL and WI matched drinking ages. I wonder if the liquor stores became porn stores because, um, hrm. There must be some code or statute or tax break difference, or something, right? ---
**Author:** ![typoink](https://avatars.discourse-cdn.com/v4/letter/t/ecb155/32.png) [@typoink](https://boards.straightdope.com/u/typoink)\ **Post date:** [August 29, 2011, 7:23pm UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/5 "2011-08-29T19:23:35Z")
> [@Orr\_G](#): > > Used to be a lot of bars and liquor stores along the border, before IL and WI matched drinking ages. I wonder if the liquor stores became porn stores because, um, hrm. > > There must be some code or statute or tax break difference, or something, right? But what sort of volume would you need to be buying such that it makes enough difference? My only real guesses are a) there used to be restrictions in IL that are no longer in place but helped the WI shops get established and they do enough business to stay, or b) they’re just trying to appeal to truckers or out-of-towners and chose to build on existing visible “offramp” sites. ---
**Author:** ![Chronos](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chronos/32/134_2.png) [@Chronos](https://boards.straightdope.com/u/Chronos)\ **Post date:** [August 29, 2011, 8:20pm UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/6 "2011-08-29T20:20:24Z")
It might also be a county-by-county thing, not a state-by-state thing. Whatever Illinois county that is might also have such shops set up across the other county lines, too, but those aren’t as noticeable. ---
**Author:** ![Viscera](https://avatars.discourse-cdn.com/v4/letter/v/258eb7/32.png) [@Viscera](https://boards.straightdope.com/u/Viscera)\ **Post date:** [August 30, 2011, 12:01am UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/7 "2011-08-30T00:01:39Z")
Driving from OKC to Chicago at least once a year, and these shops are all along I-44 in Missouri as well. But, from St. Louis to Chicago, nothing. ---
**Author:** ![Musicat](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/musicat/32/20189_2.png) [@Musicat](https://boards.straightdope.com/u/Musicat)\ **Post date:** [August 30, 2011, 12:09am UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/8 "2011-08-30T00:09:24Z")
It’s very simple. Wisconsin has sex; Illinois doesn’t. C’est La Vie. ---
**Author:** ![Joey\_P](https://avatars.discourse-cdn.com/v4/letter/j/919ad9/32.png) [@Joey\_P](https://boards.straightdope.com/u/Joey_P)\ **Post date:** [August 30, 2011, 12:20am UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/9 "2011-08-30T00:20:22Z")
I never knew those were unique to Wisconsin. Well, then two things about them. First off all, they’re open 24 hours and are really designed to cater to truckers and other people ‘on the road’. There’s also some motels nearby that probably do a lot of business with sales people from out of the area that are visiting Milwaukee/Madison/Chicago/Green Bay. (Though as a friend of mine said, “I’d hate to see who shops there at, say, 4am”) and second, there are two colleges nearby (UW-Parkside and Carthage) and at least one of those porn shops (Superb Video) is also a head shop. If you wanted to get a new bong at 1:30 in the morning, that’s where you went. Hell, if you wanted to get a new bong at 1:30 in the afternoon, that’s where you went. It’s the only place that I know of in the area that had paraphernalia. And a _huge_ selection at that. That shop is at least half bongs and other paraphernalia. We used to go there when we were bored just to look at all the glass. As for why it’s right there, it’s probably because of the motels. That area really isn’t very populated with residents, so, like I said, I’d imagine most of their business is people just pulling off the road looking for a place to crash for the night and a lot of them might be ‘lonely’ after being away from home for a few days. ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [August 30, 2011, 2:01am UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/10 "2011-08-30T02:01:13Z")
> [@Joey\_P](#): > > (Though as a friend of mine said, “I’d hate to see who shops there at, say, 4am”) I drive up I-94 / I-43 from suburban Chicago to Green Bay every Christmas morning, to visit my family. I’ve always been amazed that those adult bookstores are not only open at 8 a.m. on Christmas morning, and wondered about who’s shopping there at that time (because there’s always cars in the parking lot at that time). ---
**Author:** ![typoink](https://avatars.discourse-cdn.com/v4/letter/t/ecb155/32.png) [@typoink](https://boards.straightdope.com/u/typoink)\ **Post date:** [August 30, 2011, 2:33am UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/11 "2011-08-30T02:33:46Z")
> [@kenobi\_65](#): > > I’ve always been amazed that those adult bookstores are not only open at 8 a.m. on Christmas morning, and wondered about who’s shopping there at that time (because there’s always cars in the parking lot at that time). Presumably people who didn’t find what they wanted under the tree. ---
**Author:** ![kenobi\_65](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kenobi_65/32/13178_2.png) [@kenobi\_65](https://boards.straightdope.com/u/kenobi_65)\ **Post date:** [August 30, 2011, 2:36am UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/12 "2011-08-30T02:36:26Z")
> [@typoink](#): > > Presumably people who didn’t find what they wanted under the tree. Yeah, we always joke about that…or that they’re looking for last-minute stocking-stuffers. 😉 ---
**Author:** ![MPB\_in\_Salt\_Lake](https://avatars.discourse-cdn.com/v4/letter/m/c0e974/32.png) [@MPB\_in\_Salt\_Lake](https://boards.straightdope.com/u/MPB_in_Salt_Lake)\ **Post date:** [August 30, 2011, 2:39am UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/13 "2011-08-30T02:39:35Z")
> [@typoink](#): > > Presumably people who didn’t find what they wanted under the tree. Nicely done!!! Several other ways to go with the Christmas Porno theme, including “Stocking Stuffers”, “Yule Logs” or just grabbing some lubricant to ensure “Santa” doesn’t get “stuck in the chimney.” ETA—kenobi 65 was faster on the draw… ---
**Author:** ![Elendil\_s\_Heir](https://avatars.discourse-cdn.com/v4/letter/e/7cd45c/32.png) [@Elendil\_s\_Heir](https://boards.straightdope.com/u/Elendil_s_Heir)\ **Post date:** [August 30, 2011, 1:14pm UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/15 "2011-08-30T13:14:04Z")
> [@typoink](#): > > Presumably people who didn’t find what they wanted under the tree. :: golf clap :: ---
**Author:** ![Hypno-Toad](https://avatars.discourse-cdn.com/v4/letter/h/b2d939/32.png) [@Hypno-Toad](https://boards.straightdope.com/u/Hypno-Toad)\ **Post date:** [August 30, 2011, 2:12pm UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/16 "2011-08-30T14:12:17Z")
Someone looking for a ho, ho, ho. ---
**Author:** ![Onearmdude](https://avatars.discourse-cdn.com/v4/letter/o/f04885/32.png) [@Onearmdude](https://boards.straightdope.com/u/Onearmdude)\ **Post date:** [August 31, 2011, 11:04pm UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/17 "2011-08-31T23:04:17Z")
I always wondered about that Lion’s Den billboard when I passed thru to go to the Oshkosh Airshow. I didn’t get it 12 years ago when we first started going, and assumed that it had something to do with the Lion King. ---
**Author:** ![Mr\_Downtown](https://avatars.discourse-cdn.com/v4/letter/m/8e8cbc/32.png) [@Mr\_Downtown](https://boards.straightdope.com/u/Mr_Downtown)\ **Post date:** [September 1, 2011, 1:53pm UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/18 "2011-09-01T13:53:09Z")
It’s not so much that you couldn’t buy p0rn in downtown Chicago, but along the North Shore and Lake County. Conversely, my favorite was the place just south of the line that advertised in big neon letters the easy availability of O L E O M A R G A R I N E. Though, now that I think of it, that may have also been related to the nearby motels. ---
**Author:** ![typoink](https://avatars.discourse-cdn.com/v4/letter/t/ecb155/32.png) [@typoink](https://boards.straightdope.com/u/typoink)\ **Post date:** [September 7, 2011, 3:45am UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/19 "2011-09-07T03:45:46Z")
> [@Mr\_Downtown](#): > > Conversely, my favorite was the place just south of the line that advertised in big neon letters the easy availability of O L E O M A R G A R I N E. Though, now that I think of it, that may have also been related to the nearby motels. Wow, my grandmother (or possibly mother) mentioned that sign once to me, I believe in reference to the drive up to Door County. I thought it was incredibly esoteric to remember; apparently, she’s not the only one. ---
**Author:** ![Joey\_P](https://avatars.discourse-cdn.com/v4/letter/j/919ad9/32.png) [@Joey\_P](https://boards.straightdope.com/u/Joey_P)\ **Post date:** [September 7, 2011, 3:52am UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/20 "2011-09-07T03:52:18Z")
> [@typoink](#): > > Wow, my grandmother (or possibly mother) mentioned that sign once to me, I believe in reference to the drive up to Door County. I thought it was incredibly esoteric to remember; apparently, she’s not the only one. My Ex-FIL talks about going across the Illinois border when he was a kid to with his parents to buy Margarine. I believe when it first came out it may not have been legal to sell it in Wisconsin, being the dairy state and all. I do know that even if you could buy it in Wisconsin, it couldn’t be sold yellow, it came with a little dye packet that you would mix in on your own so consumers wouldn’t mistake it as butter. ---
**Author:** ![C\_K\_Dexter\_Haven](https://avatars.discourse-cdn.com/v4/letter/c/b2d939/32.png) [@C\_K\_Dexter\_Haven](https://boards.straightdope.com/u/C_K_Dexter_Haven)\ **Post date:** [September 7, 2011, 11:43am UTC](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453/21 "2011-09-07T11:43:30Z")
There are also a number of fireworks stores along that route over the WI border (although some tend to be seasonal, appearing in June/July.) That’s because IL fireworks laws are tougher, right? I’ve always assumed that there are more lenient porn laws in Wisconsin as well. I mean, I haven’t seen any porn shops as such in Illinois… ? [Next page](https://boards.straightdope.com/t/why-all-the-adult-shops-at-the-wi-border/594453.md?page=2)