# Why all the love for the Dairy Queen Blizzard?

**URL:** <https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410>\
**Category:** Cafe Society\
**Created:** [February 12, 2019, 4:23pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410 "2019-02-12T16:23:47Z")\
**Posts on this page:** 20\
**Page:** 1

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**Author:** ![aceplace57](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aceplace57/32/3500_2.png) [@aceplace57](https://boards.straightdope.com/u/aceplace57)\
**Post date:** [February 12, 2019, 4:23pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/1 "2019-02-12T16:23:47Z")

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I’ve been hearing about the Dairy Queen Blizzard for several years. I read that it helped revitalize their business

We had dinner at a restaurant and wanted desert.

We decided to try the strawberry blizzard they’re promoting…

It was standard soft serve ice cream, chocolate pieces, and some blended strawberry pieces.

It was OK. The rock hard, cold chocolate pieces were a bit off-putting. Honestly, I’d prefer a strawberry sundae. I like the syrup topping on a sundae.

At almost $5 with tax it seemed pricy for basic soft serve ice cream.

Here it is.

> **[Dairy Queen Welcomes Back Dipped Strawberry Blizzard Made With Ghirardelli -...](https://www.chewboom.com/2019/02/01/dairy-queen-welcomes-back-dipped-strawberry-blizzard-made-with-ghirardelli/)**
>
> Dairy Queen gears up for Valentine’s Day by bringing back the Dipped Strawberry made with Ghirardelli Blizzard Treat as the Blizzard of the Month for February, 2019. Advertisment Story continues below The returning fan-favorite features ..

Why all the love for the DQ Blizzard?

Is there something I’m missing?

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**Author:** ![Sicks\_Ate](https://avatars.discourse-cdn.com/v4/letter/s/258eb7/32.png) [@Sicks\_Ate](https://boards.straightdope.com/u/Sicks_Ate)\
**Post date:** [February 12, 2019, 4:28pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/2 "2019-02-12T16:28:18Z")

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Some of them are pretty good…that one doesn’t sound like it’s up my alley. I don’t get them very often at all, but for a while they were my go-to depression/stress food. M&M and Oreo are probably my favorites.

ETA: Not sure about your store, but the one I used to frequent would hand them to you upside down…I guess to prove how, like, upside down the ice cream was? Anyway, there were a couple times I ordered one in the drive-through on a 100 degree day, and the panicked look of “For the LOVE OF GOD TAKE THE THING BEFORE IT FALLS OUT!” on the employees face as she held it out the window was priceless.

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**Author:** ![aceplace57](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aceplace57/32/3500_2.png) [@aceplace57](https://boards.straightdope.com/u/aceplace57)\
**Post date:** [February 12, 2019, 4:30pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/3 "2019-02-12T16:30:21Z")

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My biggest issue is the soft serve ice cream. There was very little taste too it.

No vanilla at all. It just wasn’t premium soft serve ice cream.

I’ll try the M&M Blizzard next time.

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**Author:** ![Sicks\_Ate](https://avatars.discourse-cdn.com/v4/letter/s/258eb7/32.png) [@Sicks\_Ate](https://boards.straightdope.com/u/Sicks_Ate)\
**Post date:** [February 12, 2019, 4:33pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/4 "2019-02-12T16:33:36Z")

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> [@aceplace57](#):
>
> My biggest issue is the soft serve ice cream. There was very little taste too it.
> 
> No vanilla at all. It just wasn’t premium soft serve ice cream.
> 
> I’ll try the M&M Blizzard next time.

The ice cream is nothing more than a delivery vehicle for CANDY! 😃

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**Author:** ![aceplace57](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aceplace57/32/3500_2.png) [@aceplace57](https://boards.straightdope.com/u/aceplace57)\
**Post date:** [February 12, 2019, 4:35pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/5 "2019-02-12T16:35:26Z")

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LOL good point.

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**Author:** ![Pleonast](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/pleonast/32/1183_2.png) [@Pleonast](https://boards.straightdope.com/u/Pleonast)\
**Post date:** [February 12, 2019, 4:39pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/6 "2019-02-12T16:39:26Z")

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> [@Sicks\_Ate](#):
>
> ETA: Not sure about your store, but the one I used to frequent would hand them to you upside down…I guess to prove how, like, upside down the ice cream was? Anyway, there were a couple times I ordered one in the drive-through on a 100 degree day, and the panicked look of “For the LOVE OF GOD TAKE THE THING BEFORE IT FALLS OUT!” on the employees face as she held it out the window was priceless.

It’s to prove how thick the ice cream is. It’s not a shake or super-soft ice cream.

As with all things that are a matter of taste, whether you like it or not is up to you. I like the Oreo or Reese’s blizzards, but if I’m in the mood for an ice cream shop, I usually go to Ben & Jerry’s.

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**Author:** ![aceplace57](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aceplace57/32/3500_2.png) [@aceplace57](https://boards.straightdope.com/u/aceplace57)\
**Post date:** [February 12, 2019, 4:48pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/7 "2019-02-12T16:48:43Z")

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My favorite DQ treat is the dipped cone.

They can be tricky in the summer. There’s always a risk the ice cream will fall off.

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**Author:** ![DrCube](https://avatars.discourse-cdn.com/v4/letter/d/a3d4f5/32.png) [@DrCube](https://boards.straightdope.com/u/DrCube)\
**Post date:** [February 12, 2019, 4:51pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/8 "2019-02-12T16:51:40Z")

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_Is_ there a lot of love for it? Outside of advertisements, I never hear anyone proclaim their love of DQ Blizzards. I like them from time to time, but they’re just a concrete, and we have much better local ice cream places for those. DQ is good if you want one out of season or at weird hours. Dairy Queen has pretty good burgers so occasionally I’ll get a Blizzard when I’m in the mood for a DQ burger, but just because I’m already there and it’s easy.

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**Author:** ![Yllaria](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/yllaria/32/3452_2.png) [@Yllaria](https://boards.straightdope.com/u/Yllaria)\
**Post date:** [February 12, 2019, 4:54pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/9 "2019-02-12T16:54:04Z")

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It’s been awhile since I had a bilzzard. Back in the day, you could get a shot or two of any of the sundae syrups blended into it. That could boost the taste of the ice cream.

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**Author:** ![Chefguy](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/chefguy/32/138_2.png) [@Chefguy](https://boards.straightdope.com/u/Chefguy)\
**Post date:** [February 12, 2019, 4:56pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/10 "2019-02-12T16:56:40Z")

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> [@DrCube](#):
>
> _Is_ there a lot of love for it? Outside of advertisements, I never hear anyone proclaim their love of DQ Blizzards. I like them from time to time, but they’re just a concrete, and we have much better local ice cream places for those. DQ is good if you want one out of season or at weird hours. Dairy Queen has pretty good burgers so occasionally I’ll get a Blizzard when I’m in the mood for a DQ burger, but just because I’m already there and it’s easy.

I used to love the coffee Heath Bar blizzards. I don’t think they make them any longer.

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**Author:** ![Kent\_Clark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kent_clark/32/105_2.png) [@Kent\_Clark](https://boards.straightdope.com/u/Kent_Clark)\
**Post date:** [February 12, 2019, 5:07pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/11 "2019-02-12T17:07:26Z")

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> [@DrCube](#):
>
> I like them from time to time, but they’re just a concrete, and we have much better local ice cream places for those.

In fact, the DQ Blizzard was invented by a franchisee in St. Louis who saw how popular concretes are there. Of course, real concretes are made with frozen custard and DQ soft serve is to frozen custard as White Castle is to prime rib.

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**Author:** ![cgg419](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cgg419/32/2847_2.png) [@cgg419](https://boards.straightdope.com/u/cgg419)\
**Post date:** [February 12, 2019, 5:19pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/12 "2019-02-12T17:19:40Z")

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> [@aceplace57](#):
>
> I’ve been hearing about the Dairy Queen Blizzard for several years. I read that it helped revitalize their business

Am I missing something? I’m pushing 40 and they’ve been around as long as I can remember.

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**Author:** ![aceplace57](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/aceplace57/32/3500_2.png) [@aceplace57](https://boards.straightdope.com/u/aceplace57)\
**Post date:** [February 12, 2019, 5:26pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/13 "2019-02-12T17:26:29Z")

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> [@cgg419](#):
>
> Am I missing something? I’m pushing 40 and they’ve been around as long as I can remember.

I only heard about them a few years ago.

DQ went out of business in the Little Rock area for about 15 years (1995-2010)

They started opening new locations about 7 years ago. There’s still only three in the entire metro area.

I lost track of what they sell.

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**Author:** ![Joey\_P](https://avatars.discourse-cdn.com/v4/letter/j/919ad9/32.png) [@Joey\_P](https://boards.straightdope.com/u/Joey_P)\
**Post date:** [February 12, 2019, 5:32pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/14 "2019-02-12T17:32:52Z")

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I could live in Mint Oreo blizzards. I get them often enough that sometimes I accidentally order them at other places when I meant to get a shake.

And I see someone beat me to it, but they’re hardly new. They’ve been around for decades. I’ve been eating them regularly for close to 40 years.

> [@](#):
>
> I lost track of what they sell.

But that’s like thinking a Big Mac is new. You might not have the McDonalds menu memorized, but that’s always been their thing (well since the 60’s or 70’s).  
Looks like the Blizzard has been _the_ thing to get at DQ since 1985.

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**Author:** ![Balthisar](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/balthisar/32/2825_2.png) [@Balthisar](https://boards.straightdope.com/u/Balthisar)\
**Post date:** [February 12, 2019, 5:38pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/15 "2019-02-12T17:38:05Z")

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> [@aceplace57](#):
>
> No vanilla at all. It just wasn’t premium soft serve ice cream.

That’s just DQ’s ice milk. It’s objectively not very good. I think these days they call it “low fat ice cream,” although if you check their signs and website, there’s not reference at all to “ice cream” or “ice milk.”

> [@cgg419](#):
>
> Am I missing something? I’m pushing 40 and they’ve been around as long as I can remember.

I’m 47, and remember when they were new. Probably I was under 10 years old, but greater than seven.

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**Author:** ![Stuntman\_Mike](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/stuntman_mike/32/334_2.png) [@Stuntman\_Mike](https://boards.straightdope.com/u/Stuntman_Mike)\
**Post date:** [February 12, 2019, 5:51pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/16 "2019-02-12T17:51:41Z")

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“All the love” for the blizzard is manufactured by Dairy Queen. Quite brilliant, actually.

They continually hype the blizzard in their commercials as one of the most beloved foodstuffs of all time, and subconsciously viewers start to believe it’s true.

They do the same thing calling their food “fan food” instead of “fast food”. Again viewers receive this messaging over and over, and it’s like this magical aura is created around the food Dairy Queen is serving. Viewers begin to subconsciously believe there is something special about it… “why else would their food have fans?”

In actuality, their menu items are no different than soft serve ice cream and chicken fingers anywhere else. But “anywhere else” doesn’t have Dairy Queen’s marketing budget.

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**Author:** ![Skywatcher](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/skywatcher/32/254_2.png) [@Skywatcher](https://boards.straightdope.com/u/Skywatcher)\
**Post date:** [February 12, 2019, 6:09pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/17 "2019-02-12T18:09:22Z")

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> [@Joey\_P](#):
>
> But that’s like thinking a Big Mac is new. You might not have the McDonalds menu memorized, but that’s always been their thing (well since the 60’s or 70’s).

Big Mac went nationwide in '68.

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**Author:** ![Hampshire](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/hampshire/32/4887_2.png) [@Hampshire](https://boards.straightdope.com/u/Hampshire)\
**Post date:** [February 12, 2019, 6:35pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/18 "2019-02-12T18:35:30Z")

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Blizzards and concretes are the ideal way to deliver a variety of toppings with ice cream/soft-serve/frozencustard. Without the mixing part you’re just pretty much making a sundae which IMHO is a crappy way of delivering toppings. Who wants to eat topping off the side of a lump of ice cream to eventually be left with a plain lump in the middle.

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**Author:** ![AlsoNamedBort](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/alsonamedbort/32/3213_2.png) [@AlsoNamedBort](https://boards.straightdope.com/u/AlsoNamedBort)\
**Post date:** [February 12, 2019, 6:39pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/19 "2019-02-12T18:39:44Z")

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> [@Hampshire](#):
>
> Who wants to eat topping off the side of a lump of ice cream to eventually be left with a plain lump in the middle.

AKA, a McDonald’s McFlurry.

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**Author:** ![Thudlow\_Boink](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/thudlow_boink/32/320_2.png) [@Thudlow\_Boink](https://boards.straightdope.com/u/Thudlow_Boink)\
**Post date:** [February 12, 2019, 6:53pm UTC](https://boards.straightdope.com/t/why-all-the-love-for-the-dairy-queen-blizzard/829410/20 "2019-02-12T18:53:19Z")

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> [@cgg419](#):
>
> Am I missing something? I’m pushing 40 and they’ve been around as long as I can remember.

DQ Blizzards were introduced in the 1980s. So, they weren’t around when I was a kid, and when they did get introduced, they were kind of a big deal because no one else around was offering anything similar.

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