# Why am I supposed to care that these comic book movies are rated R?

**URL:** <https://boards.straightdope.com/t/why-am-i-supposed-to-care-that-these-comic-book-movies-are-rated-r/785041>\
**Category:** Cafe Society\
**Created:** [April 23, 2017, 3:00am UTC](https://boards.straightdope.com/t/why-am-i-supposed-to-care-that-these-comic-book-movies-are-rated-r/785041 "2017-04-23T03:00:17Z")\
**Posts on this page:** 3\
**Page:** 2

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**Author:** ![Fleetwood](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/fleetwood/32/271_2.png) [@Fleetwood](https://boards.straightdope.com/u/Fleetwood)\
**Post date:** [April 23, 2017, 4:37pm UTC](https://boards.straightdope.com/t/why-am-i-supposed-to-care-that-these-comic-book-movies-are-rated-r/785041/21 "2017-04-23T16:37:55Z")

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> [@Baron\_Greenback](#):
>
> No-one gives a fuck, mate. “Why do people like a thing I don’t?” is something most people grow out of in their early twenties.

Not here on the SDMB.

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**Author:** ![jayjay](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jayjay/32/6765_2.png) [@jayjay](https://boards.straightdope.com/u/jayjay)\
**Post date:** [April 23, 2017, 6:41pm UTC](https://boards.straightdope.com/t/why-am-i-supposed-to-care-that-these-comic-book-movies-are-rated-r/785041/22 "2017-04-23T18:41:58Z")

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> [@Count\_Blucher](#):
>
> Stars Hollow NEEDS some Lady Deathstrike.

Emily Gilmore’s secret identity…

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**Author:** ![epbrown01](https://avatars.discourse-cdn.com/v4/letter/e/7ba0ec/32.png) [@epbrown01](https://boards.straightdope.com/u/epbrown01)\
**Post date:** [April 23, 2017, 7:57pm UTC](https://boards.straightdope.com/t/why-am-i-supposed-to-care-that-these-comic-book-movies-are-rated-r/785041/23 "2017-04-23T19:57:54Z")

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> [@friedo](#):
>
> The reason it’s significant that some comic book movies are being released with R ratings is because it is traditionally a genre that has relied on its broad marketing to families (and PG-13 ratings) in order to recoup their extremely high production costs. Releasing an expensive movie at R is risky, especially because it’s a genre that typically appeals to young teenagers.

This^. The big deal was that a studio would even _risk_ an R-rating, which meant writing off potential ticket sales. Hollywood’s been operating with the idea that PG-13 is the target for anything with a serious budget, to increase the chances of making their money back. I think the last attempt by a comic book movie was “Watchmen” and it had disappointing box office considering its $130M budget. Even with their success, some studio heads have said “Think how much it would have made if it was PG-13!”

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