# Why did blockbuster video fail **URL:** \ **Category:** Great Debates\ **Created:** [January 21, 2021, 3:23am UTC](https://boards.straightdope.com/t/why-did-blockbuster-video-fail/931051 "2021-01-21T03:23:22Z")\ **Posts on this page:** 1\ **Showing post:** 7
**Author:** ![Andy\_L](https://avatars.discourse-cdn.com/v4/letter/a/c67d28/32.png) [@Andy\_L](https://boards.straightdope.com/u/Andy_L)\ **Post date:** [January 21, 2021, 12:13pm UTC](https://boards.straightdope.com/t/why-did-blockbuster-video-fail/931051/7 "2021-01-21T12:13:14Z")
Yeah. > [@Why wasn't Blockbuster prepared for online movie streaming?](https://boards.straightdope.com/t/why-wasnt-blockbuster-prepared-for-online-movie-streaming/815470/34): > > “The Innovator’s Dilemma” [The Innovator's Dilemma - Wikipedia](https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma) covers this kind of issue in detail. Companies can innovate with new technology, but have a hard time dealing with a new kind of value to the customer. All the rewards to employees and managers go to those who are improving things in recognizable ways - while a small company is finding a dissatisfaction that hasn’t yet been recognized. So the Blockbuster manager making great deals to get the latest movies on their shelves at low pr… --- _[View the full topic](https://boards.straightdope.com/t/why-did-blockbuster-video-fail/931051)._