# Why did Dredd bomb so bad?

**URL:** <https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171>\
**Category:** Cafe Society\
**Created:** [October 29, 2012, 12:03am UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171 "2012-10-29T00:03:37Z")\
**Posts on this page:** 20\
**Page:** 2

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**Author:** ![kaylasdad99](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kaylasdad99/32/3398_2.png) [@kaylasdad99](https://boards.straightdope.com/u/kaylasdad99)\
**Post date:** [October 29, 2012, 4:07pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/21 "2012-10-29T16:07:46Z")

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It bombed because it didn’t have Rob Schneider.

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**Author:** ![Simplicio](https://avatars.discourse-cdn.com/v4/letter/s/c37758/32.png) [@Simplicio](https://boards.straightdope.com/u/Simplicio)\
**Post date:** [October 29, 2012, 4:20pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/22 "2012-10-29T16:20:55Z")

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Add me as an advocate to the “lack of marketing” theory. I’d heard the movie was being made a year or so ago and made a mental note to check it out (Alex Garland did the screenplay, and I usually like his films), but didn’t realize they’d released it till I saw this thread.

I wonder if increased demand for ad space due to the US election making advertizing more expensive is the reason.

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**Author:** ![amanset](https://avatars.discourse-cdn.com/v4/letter/a/8dc957/32.png) [@amanset](https://boards.straightdope.com/u/amanset)\
**Post date:** [October 29, 2012, 4:21pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/23 "2012-10-29T16:21:18Z")

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I actually kind of liked the Stallone one - and I grew up reading 2000AD.

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**Author:** ![FordTaurusSHO94](https://avatars.discourse-cdn.com/v4/letter/f/f07891/32.png) [@FordTaurusSHO94](https://boards.straightdope.com/u/FordTaurusSHO94)\
**Post date:** [October 29, 2012, 4:38pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/24 "2012-10-29T16:38:11Z")

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I’m surprised so many people didn’t see the commercials for it that flooded TV over the summer.

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**Author:** ![Blaster\_Master](https://avatars.discourse-cdn.com/v4/letter/b/cab0a1/32.png) [@Blaster\_Master](https://boards.straightdope.com/u/Blaster_Master)\
**Post date:** [October 29, 2012, 4:47pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/25 "2012-10-29T16:47:29Z")

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I had heard about this movie and was kind of looking forward to it. I enjoyed the one preview I saw. However, the one preview I saw was one I had to look up on YouTube myself when I heard about it. I hadn’t seen or heard anything since and sort of forgot about it. So, I’m completely surprised it’s out and, thus, not surprised it didn’t do well.

And, yes, it’s not so much a remake or sequel to the Sly movie, which I did enjoy as a young kid, but I can see why fans of the franchise and people who were soured by that would be turned off. There’s been a lot of remakes in the last several years, so I also think there’s fatigue of that in general except for franchises that have high demand, and Dredd just isn’t one of those.

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**Author:** ![Jas09](https://avatars.discourse-cdn.com/v4/letter/j/d07c76/32.png) [@Jas09](https://boards.straightdope.com/u/Jas09)\
**Post date:** [October 29, 2012, 4:52pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/26 "2012-10-29T16:52:20Z")

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> [@FordTaurusSHO94](#):
>
> I’m surprised so many people didn’t see the commercials for it that flooded TV over the summer.

Almost all of my non-sports TV watching is time-shifted with commercials skipped. My web browser has Ad-Block. So really I’d need something in print or word-of-mouth marketing.

Actually the #1 way I hear about new movies is in previews of other movies or hearing from a friend.

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**Author:** ![FoieGrasIsEvil](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/foiegrasisevil/32/16638_2.png) [@FoieGrasIsEvil](https://boards.straightdope.com/u/FoieGrasIsEvil)\
**Post date:** [October 29, 2012, 4:52pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/27 "2012-10-29T16:52:28Z")

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Those of you banging on the Stallone _Dredd_ film need to shut your whore mouths! Stallone is awesome, can do no wrong and was absolutely _brilliant_ in that film!

:mad:

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**Author:** ![Hogfather65](https://avatars.discourse-cdn.com/v4/letter/h/7bcc69/32.png) [@Hogfather65](https://boards.straightdope.com/u/Hogfather65)\
**Post date:** [October 29, 2012, 4:57pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/28 "2012-10-29T16:57:23Z")

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> [@kaylasdad99](#):
>
> It bombed because it didn’t have Rob Schneider.

Hope that was sarcasm. 😕

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**Author:** ![Drunky\_Smurf](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/drunky_smurf/32/449_2.png) [@Drunky\_Smurf](https://boards.straightdope.com/u/Drunky_Smurf)\
**Post date:** [October 29, 2012, 4:59pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/29 "2012-10-29T16:59:17Z")

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> [@FordTaurusSHO94](#):
>
> I’m surprised so many people didn’t see the commercials for it that flooded TV over the summer.

I, for one, never saw a comercial for it on tv. I had to look up the trailer on the intarwebs.

> [@FoieGrasIsEvil](#):
>
> Those of you banging on the Stallone _Dredd_ film need to shut your whore mouths! Stallone is awesome, can do no wrong and was absolutely _brilliant_ in that film!
> 
> :mad:

Agreed.

[stallone] **I am the law!** [/stallone]

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**Author:** ![Hogfather65](https://avatars.discourse-cdn.com/v4/letter/h/7bcc69/32.png) [@Hogfather65](https://boards.straightdope.com/u/Hogfather65)\
**Post date:** [October 29, 2012, 5:00pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/30 "2012-10-29T17:00:18Z")

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> [@foiegrasisevil](#):
>
> those of you banging on the stallone _dredd_ film need to shut your whore mouths! Stallone is awesome, can do no wrong and was absolutely _brilliant_ in that film!
> 
> :mad:

load of piss…

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**Author:** ![Justin\_Bailey](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/justin_bailey/32/8792_2.png) [@Justin\_Bailey](https://boards.straightdope.com/u/Justin_Bailey)\
**Post date:** [October 29, 2012, 5:31pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/31 "2012-10-29T17:31:44Z")

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> [@Drunky\_Smurf](#):
>
> [stallone] **I am the law!** [/stallone]

[stallone]Eh urm tha laurew![/stallone]

Fixed that for you.

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**Author:** ![randwill](https://avatars.discourse-cdn.com/v4/letter/r/a3d4f5/32.png) [@randwill](https://boards.straightdope.com/u/randwill)\
**Post date:** [October 29, 2012, 5:33pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/32 "2012-10-29T17:33:11Z")

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People will flock on the weekend to whatever is marketed the most heavily on television in the week(s) prior to its release, regardless of anything else. Especially, it seems, of the quality of the movie.

This is just as stupid as people basing their vote on debate performance, but its people we’re talking about here, so there’s no sense trying to figure it out.

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**Author:** ![kaylasdad99](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/kaylasdad99/32/3398_2.png) [@kaylasdad99](https://boards.straightdope.com/u/kaylasdad99)\
**Post date:** [October 29, 2012, 5:33pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/33 "2012-10-29T17:33:15Z")

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> [@kaylasdad99](#):
>
> It bombed because it didn’t have Rob Schneider.

> [@Hogfather65](#):
>
> Hope that was sarcasm. 😕

Well, it was kind of intended to be.

Note, however, what it was simulposted with:

> [@Infovore](#):
>
> I saw it–thought it was all right. Not great, not bad. Extremely violent, and almost completely humorless. The violence was fine, but the unrelenting _grimness_ of the thing was a bit offputting for me. I like at least a _little_ bit of relief.

**Infovore** appears to be making essentially the same point.

So, if I can _get_ credit for an incisive and perspicacious insight, I’m not going to turn it down…

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**Author:** ![Typo\_Negative](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/typo_negative/32/484_2.png) [@Typo\_Negative](https://boards.straightdope.com/u/Typo_Negative)\
**Post date:** [October 29, 2012, 5:41pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/34 "2012-10-29T17:41:02Z")

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[quote=“steronz, post:16, topic:639171”]

> [@](#):
>
> I saw tons of ads for it, so I’m not going to blame a lack of marketing.

Me too

> [@](#):
>
> 1. There was no star power. I didn’t recognize Karl Urban’s name,

In all the ads I saw, I never even heard them mention who was playing Dredd. I took that as a bad sign.

> [@](#):
>
> 1. Dredd 3D. A good rule of thumb is that any time 3D is in the _title_ of the movie, the movie sucks.

I agree. I cannot tolerate 3D. It gives me a headache.

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**Author:** ![Patty\_O\_Furniture](https://avatars.discourse-cdn.com/v4/letter/p/96bed5/32.png) [@Patty\_O\_Furniture](https://boards.straightdope.com/u/Patty_O_Furniture)\
**Post date:** [October 29, 2012, 5:41pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/35 "2012-10-29T17:41:17Z")

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Never heard of Judge Dredd before, but the name conjures up images of Judge Judy or perhaps Judge Reinhold. And reading other replies about an earlier Stallone version, I’m even less likely to see it now. Why does that guy always sound like he’s just gotten up out of the chair after a double root canal?

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**Author:** ![BlinkingDuck](https://avatars.discourse-cdn.com/v4/letter/b/eada6e/32.png) [@BlinkingDuck](https://boards.straightdope.com/u/BlinkingDuck)\
**Post date:** [October 29, 2012, 6:22pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/36 "2012-10-29T18:22:22Z")

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Damn, sorry to hear this. I did my best to support it…went to it by myself then went to it again dragging 4 teens along. They liked it to, particularly one of them.

Thought it was a good solid show.

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**Author:** ![Enright3](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/enright3/32/2897_2.png) [@Enright3](https://boards.straightdope.com/u/Enright3)\
**Post date:** [October 29, 2012, 6:48pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/37 "2012-10-29T18:48:59Z")

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> [@drillrod](#):
>
> I saw it with my sons and we all loved it. I think it wasn’t marketed very well. I don’t recall seeing ads for it until about a week or so before it came out. I think maybe the marketing was counting on the word of mouth about a new Judge Dredd film to carry it more than it did.

When you say you think that marketing was “counting on word of mouth,” to me that means you think it wasn’t marketed _enough_.

If that’s the case, I have to say it was definitely marketed _ENOUGH_. But I agree with what you said in that if it really was a good movie; then the marketing people screwed up.

I’m going to be guilty for making common mistake of believing that everybody is thinking the same way I am when I say: “I think it failed because the marketing made it look like a really stupid movie.” Idiotic looking costume; overly gruff sounding bad buy. It all looked like one super bad cliche of an action movie to me. I had absolutely zero interest in seeing it. ☹

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**Author:** ![Enright3](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/enright3/32/2897_2.png) [@Enright3](https://boards.straightdope.com/u/Enright3)\
**Post date:** [October 29, 2012, 6:52pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/38 "2012-10-29T18:52:05Z")

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> [@cckerberos](#):
>
> Most things I’ve read have suggested that it’s mostly due to a lack of marketing.

Wow, it’s funny how different people have different perceptions… I felt like you couldn’t blink without having an advert forced down your throat.

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**Author:** ![An\_Gadai](https://avatars.discourse-cdn.com/v4/letter/a/d6d6ee/32.png) [@An\_Gadai](https://boards.straightdope.com/u/An_Gadai)\
**Post date:** [October 29, 2012, 6:57pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/39 "2012-10-29T18:57:35Z")

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Was, probably stilll am, a huge (classic) Judge Dredd fan but JD and 2000AD/Megazine are things I haven’t really thought about much in years. The film looked kinda crap to me so I didn’t go. The (at least superficial) similarity to The Raid does seem to have had an impact too.

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**Author:** ![Smapti](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/smapti/32/17938_2.png) [@Smapti](https://boards.straightdope.com/u/Smapti)\
**Post date:** [October 29, 2012, 7:48pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/40 "2012-10-29T19:48:06Z")

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> [@justin\_bailey](#):
>
> [stallone]eh urm tha laurew![/stallone]

**Luhhhhhhhhhhhhhhhhhhhhhhhhh?!**

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