# Why did Dredd bomb so bad?

**URL:** <https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171>\
**Category:** Cafe Society\
**Created:** [October 29, 2012, 12:03am UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171 "2012-10-29T00:03:37Z")\
**Posts on this page:** 20\
**Page:** 3

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**Author:** ![MovieMogul](https://avatars.discourse-cdn.com/v4/letter/m/f08c70/32.png) [@MovieMogul](https://boards.straightdope.com/u/MovieMogul)\
**Post date:** [October 29, 2012, 7:56pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/41 "2012-10-29T19:56:08Z")

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Wow, released on Sep. 21, I can’t find a single theater playing it anywhere in the entire SF Bay Area now. Oh well…

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**Author:** ![Irishman](https://avatars.discourse-cdn.com/v4/letter/i/b487fb/32.png) [@Irishman](https://boards.straightdope.com/u/Irishman)\
**Post date:** [October 29, 2012, 8:49pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/42 "2012-10-29T20:49:51Z")

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There was a decent amount of TV promos, making it get some visibility, but I don’t recall when it actually hit the theaters. Fact is, I was looking through the theater listings and it was already at the Dollar movie. Wait, has that even been in the main run theaters?

My opinions of why it didn’t do well;

1. Judge Dredd isn’t well known. It’s an indy niche for comic books, so has little mass market visibility. That’s not a complete death knell for comic books, but that means the marketing has to get the general interest audience’s attention based on the concept they don’t really know what it is.

2. If the mass market audience has any reference, it is the Stallone movie. Not really a selling point.

3. The ads were a collage of scenes set to emphasize “action movie”. There was no coherence to suggest a story. There’s a meme running around that action pics don’t need a story or a coherent plot, just lots of explosions and violence. I disagree. There has to be some shape to the series of explosions and voilence.

> [@Justin\_Bailey](#):
>
> [stallone]Eh urm tha laurew![/stallone]
> 
> Fixed that for you.

Stallone doesn’t use near that many R’s. (Stallone is rhotic.)

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**Author:** ![drewtwo99](https://avatars.discourse-cdn.com/v4/letter/d/d07c76/32.png) [@drewtwo99](https://boards.straightdope.com/u/drewtwo99)\
**Post date:** [October 29, 2012, 9:01pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/43 "2012-10-29T21:01:24Z")

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The only Dredd news I ever heard was one other CS thread and now this one. I literally just didn’t see anything for it anywhere.

That being said, over-the-top violent action flicks are not really my cup of tea. I will only go to them when dragged by someone else.

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**Author:** ![Isamu](https://avatars.discourse-cdn.com/v4/letter/i/7c8e57/32.png) [@Isamu](https://boards.straightdope.com/u/Isamu)\
**Post date:** [October 30, 2012, 5:56am UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/44 "2012-10-30T05:56:50Z")

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Poor marketing may have been the cause. But it’s also a really bad movie. It did a lot of things wrong that are crucial to good storytelling.

If it was going to be that type of movie that just drops you in to a scenario and let’s you work out the world as you go, well they fucked up by giving an establishing narration and then going back to the just drop you in the scenario formula. Cop on motorcycle chasing three drug-smoking villains in a van. I never guessed what would happen next.

I didn’t care whether any of the judges lived or died, because we don’t have a single insight into what makes them tick. What drives them to fight for justice against impossible odds. They just like blowing shit up? I don’t know. It seems so. Sensitive psychic? Gruff enforcer? Next time, please make me care about either of them.

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**Author:** ![Namkcalb](https://avatars.discourse-cdn.com/v4/letter/n/c89c15/32.png) [@Namkcalb](https://boards.straightdope.com/u/Namkcalb)\
**Post date:** [October 31, 2012, 5:57am UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/45 "2012-10-31T05:57:58Z")

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> [@kaylasdad99](#):
>
> It bombed because it didn’t have Rob Schneider.

The closest character to him was Kay

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**Author:** ![magnusblitz](https://avatars.discourse-cdn.com/v4/letter/m/b4bc9f/32.png) [@magnusblitz](https://boards.straightdope.com/u/magnusblitz)\
**Post date:** [October 31, 2012, 6:43am UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/46 "2012-10-31T06:43:40Z")

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Lots of people apparently didn’t get a lot of marketing for it (though I saw plenty of ads). However, the ads weren’t very good. Also, it probably came out a little late for the summer movie season.

However, I think the main reason it flopped was that they banked too much on the “3D”. _The official name of the movie was **Dredd 3D**._ That’s just a terrible idea no matter how you shake it.

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**Author:** ![Irishman](https://avatars.discourse-cdn.com/v4/letter/i/b487fb/32.png) [@Irishman](https://boards.straightdope.com/u/Irishman)\
**Post date:** [October 31, 2012, 4:31pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/47 "2012-10-31T16:31:15Z")

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Yeah, I mean it is telling you to be afraid of 3D, right in the title. 😉

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**Author:** ![Namkcalb](https://avatars.discourse-cdn.com/v4/letter/n/c89c15/32.png) [@Namkcalb](https://boards.straightdope.com/u/Namkcalb)\
**Post date:** [October 31, 2012, 11:40pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/48 "2012-10-31T23:40:38Z")

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> [@magnusblitz](#):
>
> Lots of people apparently didn’t get a lot of marketing for it (though I saw plenty of ads). However, the ads weren’t very good. Also, it probably came out a little late for the summer movie season.
> 
> However, I think the main reason it flopped was that they banked too much on the “3D”. _The official name of the movie was **Dredd 3D**._ That’s just a terrible idea no matter how you shake it.

I don’t have a TV and I use ADBLOCK, so I have no idea about the trailers, I found out about the film from an [ad on a bus.](http://www.wheninmanila.com/wp-content/uploads/2012/09/dredd-poster.jpg)

Yep, having 3D in the title makes it seem like the film is relying on it as a gimmick, when in fact all the 3D did was make the film even more immersive.

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**Author:** ![Carmady](https://avatars.discourse-cdn.com/v4/letter/c/f04885/32.png) [@Carmady](https://boards.straightdope.com/u/Carmady)\
**Post date:** [October 31, 2012, 11:57pm UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/49 "2012-10-31T23:57:12Z")

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> [@magnusblitz](#):
>
> However, I think the main reason it flopped was that they banked too much on the “3D”. _The official name of the movie was **Dredd 3D**._ That’s just a terrible idea no matter how you shake it.

Yeah, the association of **Dredd 3D** with **Piranha 3D** may not have been fully thought out.

Unless they wanted their movie to seem like a low budget exploitation horror movie.

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**Author:** ![Chimera](https://avatars.discourse-cdn.com/v4/letter/c/8e8cbc/32.png) [@Chimera](https://boards.straightdope.com/u/Chimera)\
**Post date:** [November 1, 2012, 12:03am UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/50 "2012-11-01T00:03:16Z")

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Judge Reinhold  
Judge Judy  
Mike Judge

in

Judge Dread!

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**Author:** ![The\_Man\_In\_Black](https://avatars.discourse-cdn.com/v4/letter/t/bcef8e/32.png) [@The\_Man\_In\_Black](https://boards.straightdope.com/u/The_Man_In_Black)\
**Post date:** [November 1, 2012, 2:50am UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/51 "2012-11-01T02:50:58Z")

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I liked it much better than the first one they made. It wasn’t a great movie, but it was fun.

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**Author:** ![Spoke](https://avatars.discourse-cdn.com/v4/letter/s/a88e57/32.png) [@Spoke](https://boards.straightdope.com/u/Spoke)\
**Post date:** [November 1, 2012, 3:42am UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/52 "2012-11-01T03:42:14Z")

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From the ads, it looked like a Hollywood remake of [The Raid: Redemption](http://www.imdb.com/title/tt1899353/). For those who have seen both, is that pretty much the case?

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**Author:** ![Beastly\_Rotter](https://avatars.discourse-cdn.com/v4/letter/b/45deac/32.png) [@Beastly\_Rotter](https://boards.straightdope.com/u/Beastly_Rotter)\
**Post date:** [November 1, 2012, 4:44am UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/53 "2012-11-01T04:44:19Z")

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> [@Spoke](#):
>
> From the ads, it looked like a Hollywood remake of [The Raid: Redemption](http://www.imdb.com/title/tt1899353/). For those who have seen both, is that pretty much the case?

Given that it is based on a well-established British character, had a British writer and director, starred a New Zealand actor, and was filmed in South Africa, why do you assume it’s a Hollywood _anything_?.

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**Author:** ![Spoke](https://avatars.discourse-cdn.com/v4/letter/s/a88e57/32.png) [@Spoke](https://boards.straightdope.com/u/Spoke)\
**Post date:** [November 1, 2012, 5:07am UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/54 "2012-11-01T05:07:12Z")

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Hollywood-esque, then.

The larger point is that it looked like a rip-off of The Raid. So, is that perception accurate?

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**Author:** ![Justin\_Bailey](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/justin_bailey/32/8792_2.png) [@Justin\_Bailey](https://boards.straightdope.com/u/Justin_Bailey)\
**Post date:** [November 1, 2012, 5:14am UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/55 "2012-11-01T05:14:09Z")

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> [@Spoke](#):
>
> The larger point is that it looked like a rip-off of The Raid. So, is that perception accurate?

Since it was filmed first (as has been mentioned in this thread), I kind of doubt it.

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**Author:** ![Spoke](https://avatars.discourse-cdn.com/v4/letter/s/a88e57/32.png) [@Spoke](https://boards.straightdope.com/u/Spoke)\
**Post date:** [November 1, 2012, 5:32am UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/56 "2012-11-01T05:32:35Z")

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Scanned the first page of the thread, but didn’t catch the reference to The Raid. Sorry.

Of course, being filmed first doesn’t necessarily disprove the rip-off idea, if the script for The Raid had been floating around for a while. I don’t know if that’s the case or not. Seems odd that two films would come out so close in time with such a similar idea. But hey, maybe The Raid was a rip-off of the Dredd script. Who knows?

Anyway, from a casual moviegoer’s perspective, _Dredd_ looked like a quick knock-off of the previously-released _The Raid_. Casual moviegoers are not going to investigate filming schedules. They are just going to say to themselves, “Didn’t I just see this movie?”

That was my reaction.

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**Author:** ![lisiate](https://avatars.discourse-cdn.com/v4/letter/l/f05b48/32.png) [@lisiate](https://boards.straightdope.com/u/lisiate)\
**Post date:** [November 1, 2012, 6:31am UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/57 "2012-11-01T06:31:10Z")

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But how many casual moviegoers have actually seen the Raid?

From IMDB:

The Raid: Gross:$4,105,123 (USA) (8 July 2012)

Dredd 3D: Gross:$13,325,968 (USA) (21 October 2012)

Dredd’s poor performance can’t be because millions of moviegoers didn’t go because they thought it was a ripoff of a movie they hadn’t seen.

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**Author:** ![Hogfather65](https://avatars.discourse-cdn.com/v4/letter/h/7bcc69/32.png) [@Hogfather65](https://boards.straightdope.com/u/Hogfather65)\
**Post date:** [November 1, 2012, 9:43am UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/58 "2012-11-01T09:43:07Z")

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> [@Beastly\_Rotter](#):
>
> Given that it is based on a well-established British character, had a British writer and director, starred a New Zealand actor, and was filmed in South Africa, why do you assume it’s a Hollywood _anything_?.

Also the Raid was made after Dredd but it was released first. Due to Long post production.

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**Author:** ![Grumman](https://avatars.discourse-cdn.com/v4/letter/g/43a26b/32.png) [@Grumman](https://boards.straightdope.com/u/Grumman)\
**Post date:** [November 1, 2012, 9:52am UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/59 "2012-11-01T09:52:34Z")

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> [@Hogfather65](#):
>
> Also the Raid was made after Dredd but it was released first. Due to Long post production.

Just think: if this was Dredd 2D this could all have been avoided.

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**Author:** ![GuanoLad](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/guanolad/32/42_2.png) [@GuanoLad](https://boards.straightdope.com/u/GuanoLad)\
**Post date:** [November 1, 2012, 10:08am UTC](https://boards.straightdope.com/t/why-did-dredd-bomb-so-bad/639171/60 "2012-11-01T10:08:36Z")

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I guess this means there won’t be a _Rogue Trooper_ movie.

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