Why Did Esso become Exxon in USA?

[jovan]

@zelskid

I heard that Esso discovered their name meant no go in Japanese. That come from my bro0ther who worked for them in the seventies.

That’s just not true. Esso-branded stations are fairly common here.

http://www.emg-ss.jp/ss-search/

I can’t think of a common word or expression that sounds like “Esso” and means “no-go”.