Remember 2 things - industrialization and technology. yes, the ancients had paper- but until it was being made by machines in industrial quantities, every square yard was made by hand. If the merchant was lucky, he had water power to help some of the heavy lifting. Ditto for cloth - look at a decent sized Mongolfier balloon, there’s enough paper to keep a monastery going for a year, and enough cloth to cover a small village. Not to mention hundreds of feet of ropes… Also - all this stuff weighs something. Industrial machine works can consistently make reliable rope, or paper, or cloth, strong yet light enough in quantity. Burner? Need a lightweight metal bucket that can hold a fire - until modern metallurgy, producing things like sheet steel was very difficult and expensive.
Sails are a bad counterexample - they had to be heavy to stand up to squalls and gusts without tearing. A balloon probably uses the thinner, much lighter fabric - the sort that was at a premium for women’s fancy dresses. (i.e. expensive)
The issue is we tend to forget the cascade effect of the growing industrial revolution in Europe. When everything had to be made and moved by hand or beast of burden, items were relatively expensive. To make iron, once you’ve denuded the countryside, requires coal. Unless you and the coal mine are on a fortuitous waterway, the best that can be done is to cut coal by hand, haul out of the mine by pulley, haul it by cartload and hope the oxen can get the loaded cart through the mud ruts if it recently rained… ditto for the iron ore. The bellows were operated by hand, and the hammers for beating the iron… etc. In middle ages and earlier, metal was precious - all those Greek ruins have pits in the pillars where locals dug out the lead anchors that held the drums together, once adult supervision disappeared during times of strife… heck, people still steal any copper not nailed down, and much that was.
the other problem alluded to - when everything was done by hand, slaves were the “hands”. Thus any physical practical work was looked down on as menial and beneath a thinking intellectual. So a Brainiac of the Roman empire would probably ask his slaves to make something like that, and odds are the slaves would not grasp the nuances of making a practical device. (Or didn’t care, or were happy to build something badly that might kill the master.) To top that off, practicality reigns. What good is a hot air balloon? The Mongolfiers were just having fun. If the balloon carried you twenty miles away, someone had to follow in a cart (or several) to collect the balloon and haul it back - it didn’t automatically return. A tethered balloon has to lift a spool of rope that lets it float above arrow range, if you’re going to use it as a shooting platform (and enough ammunition to make a difference, and hope the base doesn’t get overrun while you’re up there…)
Similarly iron boats - what good are they until you have to defend against canon? And canon in the first few years were liable to blow up until the metallurgy caught up with the need. Again, making enough iron to build a decent sized ship requires industrial technology. And rivet or welding technology. Similarly for steam engines. The early days of steam are full of stories of badly made boilers and bursting vessels or pipes. Before giant foundries and mass production, consistent quality metal was always an issue - and it was too expensive to fiddle with for fun. The evolution of mechanization follows a predictable path of response to real need resulting in refined or new devices. Necessity, not tinkering, is the mother of invention.
(I had a discussion with a history prof who offered a “History an technology” course years ago. Romans didn’t put big catapults on warships because the recoil would twist the spine of the ship, loosen the planking so it leaks, etc. It just didn’t work. Firing down the length of the ship interfered with the rigging that held up the mast, and severely limited your aim, especially if you were trying to aim into the wind. Plus, you had to carry a lot of big rocks, which slowed you down for maneuvering.)