# Why did London Times go tabloid?

**URL:** <https://boards.straightdope.com/t/why-did-london-times-go-tabloid/272345>\
**Category:** Factual Questions\
**Created:** [November 1, 2004, 4:16pm UTC](https://boards.straightdope.com/t/why-did-london-times-go-tabloid/272345 "2004-11-01T16:16:24Z")\
**Posts on this page:** 1\
**Page:** 3

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**Author:** ![Acsenray](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/acsenray/32/4519_2.png) [@Acsenray](https://boards.straightdope.com/u/Acsenray)\
**Post date:** [November 3, 2004, 2:25pm UTC](https://boards.straightdope.com/t/why-did-london-times-go-tabloid/272345/41 "2004-11-03T14:25:05Z")

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> [@GorillaMan](#):
>
> Which could just have easily been done by printing less pages?

There are constraints on reducing pages. For one, papers prefer to print in multiples of 4 or 8 pages. It’s possible to print in multiples of 2, but it’s less efficient. Furthermore, you have to have a certain number of pages so that you can sell enough advertising. With a smaller broadsheet, you can slightly reduce the size of the ads. However, if you reduced the number of pages, you would lose a lot of ad space.

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