# Why did the technology companies' release (launch) prices of their latest products increase?

**URL:** <https://boards.straightdope.com/t/why-did-the-technology-companies-release-launch-prices-of-their-latest-products-increase/820260>\
**Category:** Factual Questions\
**Created:** [August 25, 2018, 5:32pm UTC](https://boards.straightdope.com/t/why-did-the-technology-companies-release-launch-prices-of-their-latest-products-increase/820260 "2018-08-25T17:32:01Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![MaverocK](https://avatars.discourse-cdn.com/v4/letter/m/9de0a6/32.png) [@MaverocK](https://boards.straightdope.com/u/MaverocK)\
**Post date:** [August 25, 2018, 5:32pm UTC](https://boards.straightdope.com/t/why-did-the-technology-companies-release-launch-prices-of-their-latest-products-increase/820260/1 "2018-08-25T17:32:01Z")

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I compared the currencies of the developing countries against the US dollar and Euro. A significant percentage of the developing countries’ currencies lost value against euro (€) and the US dollar ($) in the last several years.

The gold price went down against euro € and US Dollar $ .

But almost all tech companies launch prices this year and the last year went up like from 15% to 30%. Please just look at the release prices of new smartphones and other electronics.

Why is it like this? I am really confused.