# Why didn't the ESRB adopt the MPAA's rating system for games?

**URL:** <https://boards.straightdope.com/t/why-didnt-the-esrb-adopt-the-mpaas-rating-system-for-games/524527>\
**Category:** The Game Room\
**Created:** [January 11, 2010, 5:39pm UTC](https://boards.straightdope.com/t/why-didnt-the-esrb-adopt-the-mpaas-rating-system-for-games/524527 "2010-01-11T17:39:45Z")\
**Posts on this page:** 2\
**Page:** 1

<div class="post-metadata">

**Author:** ![ultrafilter](https://avatars.discourse-cdn.com/v4/letter/u/3d9bf3/32.png) [@ultrafilter](https://boards.straightdope.com/u/ultrafilter)\
**Post date:** [January 11, 2010, 5:39pm UTC](https://boards.straightdope.com/t/why-didnt-the-esrb-adopt-the-mpaas-rating-system-for-games/524527/1 "2010-01-11T17:39:45Z")

</div>

The question is pretty much in the thread title. It seems to me like they could’ve avoided having to educate everyone about the meaning of a new rating system by just using the one that everyone is familiar with. Were there IP issues? Was it just a case of not-invented-here? Or was it something else?

---

<div class="post-metadata">

**Author:** ![CaveMike](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/cavemike/32/16379_2.png) [@CaveMike](https://boards.straightdope.com/u/CaveMike)\
**Post date:** [January 11, 2010, 8:41pm UTC](https://boards.straightdope.com/t/why-didnt-the-esrb-adopt-the-mpaas-rating-system-for-games/524527/2 "2010-01-11T20:41:03Z")

</div>

Except for the addition of eC, they seem to line up:  
[ul]  
[li]G = E[/li][li]PG = E10+[/li][li]PG-13 = T[/li][li]R = M[/li][li]NC-17 = AO[/li][/ul]Considering it is a different organization, it makes sense that the ESRB ratings have different names.

Edit: Sorry, I just realized I misunderstood your question. You are taking it for granted that the ratings line up, but are asking why they used unique names instead of reusing the MPAA names. [Wiki](http://en.wikipedia.org/wiki/Motion_Picture_Association_of_America_film_rating_system) offers this:

> [@](#):
>
> The MPAA has trademarked each rating so that the ratings are not used outside of motion pictures.
