Why do consumers put up with this shit? (small print)

[moderating]
I edited the thread title to add “(small print)” at the end. Please do try to make your thread titles more descriptive. Thanks!
[/moderating]

I also seem to recall Google Docs using some sort of algorithm to determine how difficult a document is to read (based on a words/syllable ratio or something). And this same algorithm (can anyone help me with the name?) was in turn used as a safety valve to prevent against overly obfuscated language in insurance policy contracts in Florida.

EDIT: It’s called the Fleisch-Kincaid readability test.