# Why do insurance companies advertise so much?

**URL:** <https://boards.straightdope.com/t/why-do-insurance-companies-advertise-so-much/938442>\
**Category:** Cafe Society\
**Tags:** commercials-ads\
**Created:** [March 22, 2021, 5:07pm UTC](https://boards.straightdope.com/t/why-do-insurance-companies-advertise-so-much/938442 "2021-03-22T17:07:31Z")\
**Posts on this page:** 1\
**Showing post:** 11

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**Author:** ![Exapno\_Mapcase](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/exapno_mapcase/32/1051_2.png) [@Exapno\_Mapcase](https://boards.straightdope.com/u/Exapno_Mapcase)\
**Post date:** [March 22, 2021, 7:50pm UTC](https://boards.straightdope.com/t/why-do-insurance-companies-advertise-so-much/938442/11 "2021-03-22T19:50:39Z")

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Nobody is talking about kids. The demographic is young people who either don’t have other insurance, are moving off their parents’ insurance, or are dissatisfied with their first insurance company. A group who is required to buy a product is the most desirable advertising target.

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