A couple of points:
- While WM might have, for example, 35% of the dog food market, that doesn’t mean that they sell 35% of each brands volume. The ratio likely goes something like this (numbers made up):
(Brand: Percentage of sales as a result of Wal Mart)
Store brand: 100%
Alpo: 22%
K-nel Ration: 46%
Pedigree: 4%
etc etc. Their “market control” does not necessarily lead to “company control”. They’ll have a much easier time squeezing Knel ration than they will Pedigree. But only because the CEO of Knel ration let his company be put in this position.
I also see that you didn’t note that the article specifically excluded Pet Store sales from the percentage regarding dog food sales :dubious: … so the percentage really isn’t 35%, is it?
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“30% market share in everything”? Please. The company has aimed for many things. And failed. Note that the “30% in everything” that they boast is only achieved in the dog food market (well, not really).
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In regards to video, it states that WMT was responsible for $1.5 billion in VHS/DVD sales for 2001. However, the entire US home video/DVD market in that year was 8.52 billion, giving WMT 17.6% of that market. Again, far less than 30% and far less than that which is needed to exert the sort of market control people are fearing.
Except in the war regarding DVD pricing in the mid 1990s. Blockbuster wanted “rental” pricing - pricing in the sub $100 range, driving people to rent more. Wal Mart wanted volume pricing, pricing that would move movies off the shelves. Both companies made their case, and Wal Mart won… a decision that marks the beginning of the end of the Blockbuster Video “juggernaut” myth and made DVD’s affordable to even their typical consumer. Much to our benefit, I might add. But, again, note that 82.4% of all DVD sales revenue has nothing to do with Wal Mart - this decision was obviously far better for the production companies than WMT.
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Note that music isn’t even in the top 10 categories that WMT carries. Seeing that, I find it increasingly hard to believe that they have such amazing control of the entire industry.
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The fact that they have a 60% share in “discount merchandise” is irrelevant. Somebody has to be top dog, and they are in a retail category that was despised as irrelevant recently as 20 years ago. What’s the big deal?
Forgotten Sears executive: “Wal Mart? They might be a threat to K Mart, but I’m not concerned - their customers are the NASCAR crowd - they can have them!”
- I don’t get the 24% in groceries figure. WMT’s last 10k states that grocery sales make up 28% of WMT’s sales, a figure approaching $60 billion. Compare that to the $530 billion total market size of all US retail food and beverage sales. That, to me, comes up to only 11.3% of the total retail food market, not 24%. (I can see where the blog cheated - they compared WMT just to other supermarkets and not to all grocers. :dubious: ) Even assuming the other sites $82 billion figure, that’s still 15% of the market, not 24%.