# Why Don't They Advertise in Books?

**URL:** <https://boards.straightdope.com/t/why-dont-they-advertise-in-books/451863>\
**Category:** Factual Questions\
**Created:** [June 5, 2008, 11:42am UTC](https://boards.straightdope.com/t/why-dont-they-advertise-in-books/451863 "2008-06-05T11:42:05Z")\
**Posts on this page:** 2\
**Page:** 2

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**Author:** ![Mops](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mops/32/16494_2.png) [@Mops](https://boards.straightdope.com/u/Mops)\
**Post date:** [June 6, 2008, 11:05am UTC](https://boards.straightdope.com/t/why-dont-they-advertise-in-books/451863/21 "2008-06-06T11:05:05Z")

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[QUOTE=WotNot]  
It appears that in Germany, they _do_ advertise in books. Or at least, some publishers do, or have done.

It seems to have been one of the reasons why Terry Pratchett changed his German publisher:

(From [The L-Space Web](http://www.co.uk.lspace.org/books/apf/words-from-the-master.html) )  
[/QUOTE]

Yes, I remember this from some Heyne books (as a standalone ad page in the middle, though, with a book-specific lead-in to the ad - not as part of the text - which means Mr. Banks did not have to eat his own words). It’s not standard in German paperback books, though.

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**Author:** ![Zsofia](https://avatars.discourse-cdn.com/v4/letter/z/7bcc69/32.png) [@Zsofia](https://boards.straightdope.com/u/Zsofia)\
**Post date:** [June 6, 2008, 1:47pm UTC](https://boards.straightdope.com/t/why-dont-they-advertise-in-books/451863/22 "2008-06-06T13:47:27Z")

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I only see those bound-in cards in romances.

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