Why has gridiron football never gained popularity outside North America?

AFAIK, the popularity of gridiron Football in Mexico is increasing, it would be even more today if it wasn’t for the Mexican government and the Mexican press in the 60s blaming college American Football for violence and unrest back then.

Revolutionary uprisings were erupting all over the world in 1968. That summer, as Mexico prepared to become the first Latin American country to host an Olympic Games, unrest first emerged on the UNAM campus. It started at a football game.

“At the universities, even at the high schools, it’s the students’ sport,’’ Coach Rivera says of football, echoing the words Hector Castro told me at the game. “Soccer is for everybody, but football is most popular with the students.”

Two high school teams affiliated with UNAM and its big rival IPN played each other in late July 1968. After the game, a fight broke out among fans. The fight itself has been described as no particular big deal. The government’s response, though, felt like overkill. Riot police barricaded students inside UNAM’s high school, holding them captive for days. One officer discharged a bazooka, obliterating a door that had been hand-carved in the 18th century.

The massacre at Tlatelolco effectively ended Mexico’s student movement. Ten days later, at Estadio Olimpico, President Diaz Ordaz opened the Summer Games. Volunteers released thousands of doves in a symbolic reference to the Games’ theme, which was peace.

The 1968 football season was canceled across Mexico. In 1969 UNAM tried to field a team but other universities declined to play them. A year after that, in 1970, Pumas players were divided into three separate squads, to dilute their talent. The games of those three teams were monitored closely by the government. Garcia Miravete, the former player, tells me rowdy “fans” were planted in the stands to disrupt the games, to steal wallets and purses, to smash stuff and make the stadiums unattractive places to spend an afternoon. Castro, the doctor and Pumas fan, tells me the same thing, as do several histories I’ve read.

“They didn’t want the students to get together, so they tried to disrupt football,” Castro says. “There was still that taboo linked to football, because of what happened in ‘68.”

UNAM football players didn’t unite again as one team until 30 years after the massacre, in 1998.