# Why in gods name is Snapchat worth $3 billion

**URL:** <https://boards.straightdope.com/t/why-in-gods-name-is-snapchat-worth-3-billion/743819>\
**Category:** In My Humble Opinion\
**Created:** [January 21, 2016, 8:33pm UTC](https://boards.straightdope.com/t/why-in-gods-name-is-snapchat-worth-3-billion/743819 "2016-01-21T20:33:21Z")\
**Posts on this page:** 4\
**Page:** 2

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**Author:** ![China\_Guy](https://avatars.discourse-cdn.com/v4/letter/c/779978/32.png) [@China\_Guy](https://boards.straightdope.com/u/China_Guy)\
**Post date:** [January 23, 2016, 5:20pm UTC](https://boards.straightdope.com/t/why-in-gods-name-is-snapchat-worth-3-billion/743819/21 "2016-01-23T17:20:23Z")

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> [@Quimby](#):
>
> It’s worth that much because people younger than you and me use it all of the time.

And every time younger people use it, Snapchat effectively pays them to use it, and loses money in the process.

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**Author:** ![Hail\_Ants](https://avatars.discourse-cdn.com/v4/letter/h/dc4da7/32.png) [@Hail\_Ants](https://boards.straightdope.com/u/Hail_Ants)\
**Post date:** [January 24, 2016, 12:44am UTC](https://boards.straightdope.com/t/why-in-gods-name-is-snapchat-worth-3-billion/743819/22 "2016-01-24T00:44:58Z")

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> [@](#):
>
> Why in gods name is Snapchat worth $3 billion

The same reason any hip, trendy smartphone app is: Because they’ve created a media presence that has a direct pipe to billions of people on a daily (and instantaneous) basis. Doesn’t really matter what the app actually does (or doesn’t) do. PCs took almost 20 years to become a full-fledged new medium like newspapers & TV. Smartphones not only did it faster, they did it better. Smartphones are as ubiquitous as car keys, not just home computers, and literally in everyone’s pockets all the time everywhere they go.

A successful app is an advertising Mad Man’s wet dream. Times a million. Or, actually, times a _billion!_ Thing is, just like the dotcom bubble, not all of these apps are going to survive their billionaire phase…

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**Author:** ![Omar\_Little](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/omar_little/32/269_2.png) [@Omar\_Little](https://boards.straightdope.com/u/Omar_Little)\
**Post date:** [January 25, 2016, 5:07pm UTC](https://boards.straightdope.com/t/why-in-gods-name-is-snapchat-worth-3-billion/743819/23 "2016-01-25T17:07:15Z")

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> [@Omniscient](#):
>
> If you’re teaching your teens to be ashamed of themselves and that sexuality is evil then you’ve failed as a parent along the way.

No, just teaching self-respect. But thanks for attempting to play along.

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**Author:** ![DrumBum](https://avatars.discourse-cdn.com/v4/letter/d/e79b87/32.png) [@DrumBum](https://boards.straightdope.com/u/DrumBum)\
**Post date:** [January 25, 2016, 5:36pm UTC](https://boards.straightdope.com/t/why-in-gods-name-is-snapchat-worth-3-billion/743819/24 "2016-01-25T17:36:31Z")

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Why in gods name is Snapchat worth $3 billion ? I would chalk it up to [David Hannum.](https://en.wikipedia.org/wiki/There%27s_a_sucker_born_every_minute)

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