# Why is Bud Light Lime so expensive? **URL:** \ **Category:** Cafe Society\ **Created:** [October 22, 2012, 9:21pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567 "2012-10-22T21:21:55Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![FoieGrasIsEvil](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/foiegrasisevil/32/16638_2.png) [@FoieGrasIsEvil](https://boards.straightdope.com/u/FoieGrasIsEvil)\ **Post date:** [October 22, 2012, 9:21pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/1 "2012-10-22T21:21:55Z")
I went down to my local drive thru to get the chick some of her favorite beer, Bud Light Lime, for the football game. So, the person at the drive thru is like “That’ll be FIFTEEN dollars”…for a 12 pack of cans of the stuff! Fifteen dollars for Bud Light with lime juice added? That’s more than for Corona with money left over to buy real limes! So the question is: Why? Why is this mass produced swill so effing expensive? Is there anything about it ingredient or otherwise that would justify why its so much more than normal Bud Light? Googling hasn’t produced desired results. ---
**Author:** ![Larry\_Mudd](https://avatars.discourse-cdn.com/v4/letter/l/f14d63/32.png) [@Larry\_Mudd](https://boards.straightdope.com/u/Larry_Mudd)\ **Post date:** [October 22, 2012, 9:25pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/2 "2012-10-22T21:25:29Z")
Wait, do you mean a _six_-pack? ---
**Author:** ![Amateur\_Barbarian](https://avatars.discourse-cdn.com/v4/letter/a/59ef9b/32.png) [@Amateur\_Barbarian](https://boards.straightdope.com/u/Amateur_Barbarian)\ **Post date:** [October 22, 2012, 9:26pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/3 "2012-10-22T21:26:24Z")
For the same reason that any special item on Taco Bell’s menu is expensive: because they can. There’s hardly ever a special item at TB that isn’t made from the same five or six basic ingredients, but if you call it a taco or burrito, it’s a dollar item, while whomping up the Super-Mex Double-Layer Burraco will set you back four bucks. If you have to have artificial lime juice in your swill, they figure you’ll pay up for it. ---
**Author:** ![silenus](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/silenus/32/166_2.png) [@silenus](https://boards.straightdope.com/u/silenus)\ **Post date:** [October 22, 2012, 9:55pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/4 "2012-10-22T21:55:53Z")
1. Drive-thru 2. Football game 3. “Special” beer 4. Profit! Not really hard to understand. What IS hard to understand is how people can drink that shit. ---
**Author:** ![FoieGrasIsEvil](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/foiegrasisevil/32/16638_2.png) [@FoieGrasIsEvil](https://boards.straightdope.com/u/FoieGrasIsEvil)\ **Post date:** [October 22, 2012, 10:05pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/5 "2012-10-22T22:05:03Z")
> [@silenus](#): > > 1. Drive-thru > 2. Football game > 3. “Special” beer > 4. Profit! > > Not really hard to understand. What IS hard to understand is how people can drink that shit. Eh, the drive through doesn’t really have much to do with it. Yeah, it’s marked up some…but I checked at my local Kroger and the very same 12 pack was “on sale” for $13. Even at $13 it seems pretty damn expensive for swill. ---
**Author:** ![Ethilrist](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ethilrist/32/4604_2.png) [@Ethilrist](https://boards.straightdope.com/u/Ethilrist)\ **Post date:** [October 22, 2012, 10:05pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/6 "2012-10-22T22:05:07Z")
Well, it is a premium product. In their minds. I’d go with two six-packs of a decent beer myself, for $15, but that’s just me. ---
**Author:** ![VinylTurnip](https://avatars.discourse-cdn.com/v4/letter/v/b2d939/32.png) [@VinylTurnip](https://boards.straightdope.com/u/VinylTurnip)\ **Post date:** [October 22, 2012, 10:14pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/7 "2012-10-22T22:14:01Z")
Is “Bud Light Lime” as grimacingly repulsive as I imagine it to be? ---
**Author:** ![DrFidelius](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/drfidelius/32/3447_2.png) [@DrFidelius](https://boards.straightdope.com/u/DrFidelius)\ **Post date:** [October 22, 2012, 10:19pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/8 "2012-10-22T22:19:30Z")
The Wife likes it. I hadn’t noticed it being much more than regular Budweiser, but I really haven’t paid much attention. If it keeps The Wife happy, it’s worth buying. I did get a 12-pack of Sam Adams Octoberfest this weekend for about $13. And a half-gallon of cheap gin. Just because. ---
**Author:** ![pancakes3](https://avatars.discourse-cdn.com/v4/letter/p/ba9def/32.png) [@pancakes3](https://boards.straightdope.com/u/pancakes3)\ **Post date:** [October 22, 2012, 11:03pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/9 "2012-10-22T23:03:50Z")
I asked this girl why she drank bud light limes and she said it was because of it having less calories. I took her at her word and was going to reply as such. However after a bit of factchecking it appears that BL-lime has actually 6 more calories per 12 oz’s and 1.4 grams (20%) more carbs to boot. It really is just predatory upon the weak minded. Like a jedi. ---
**Author:** ![Scumpup](https://avatars.discourse-cdn.com/v4/letter/s/ce73a5/32.png) [@Scumpup](https://boards.straightdope.com/u/Scumpup)\ **Post date:** [October 22, 2012, 11:22pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/10 "2012-10-22T23:22:36Z")
> [@VinylTurnip](#): > > Is “Bud Light Lime” as grimacingly repulsive as I imagine it to be? Yes, absolutely, but it doesn’t make a pimple on the asses of [these](https://www.boozingear.com/blog/2008/01/14/budweiser-clamato-chelada-and-bud-light-clamato-chelada-arrive-nationwide/) other “special” Bud products when we are talking repulsive. ---
**Author:** ![FoieGrasIsEvil](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/foiegrasisevil/32/16638_2.png) [@FoieGrasIsEvil](https://boards.straightdope.com/u/FoieGrasIsEvil)\ **Post date:** [October 22, 2012, 11:23pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/11 "2012-10-22T23:23:30Z")
> [@VinylTurnip](#): > > Is “Bud Light Lime” as grimacingly repulsive as I imagine it to be? Its perhaps a notch more drinkable than Tequiza. So in answer to your question: YES! 😃 ---
**Author:** ![gazpacho](https://avatars.discourse-cdn.com/v4/letter/g/6f9a4e/32.png) [@gazpacho](https://boards.straightdope.com/u/gazpacho)\ **Post date:** [October 22, 2012, 11:51pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/12 "2012-10-22T23:51:08Z")
> [@Scumpup](#): > > Yes, absolutely, but it doesn’t make a pimple on the asses of [these](https://www.boozingear.com/blog/2008/01/14/budweiser-clamato-chelada-and-bud-light-clamato-chelada-arrive-nationwide/) other “special” Bud products when we are talking repulsive. My dad tells me that back in the day late (50s and early 60s) in the Midwest where he grew up they drank red bee, an ounce or two of tomato juice in a beer. I went to a family reunion, one night the men folk over 21 went to the local watering hole and ordered red beer. The bar tender didn’t bat an eye and served it up for us. It wan’t bad but the only reason we were drinking it was nostalgia and I noticed everybody including myself had regular beer the rest of the night. In another adulterated beer story we had Australian business colleagues visiting and we went out to dinner and the had the bud clamato chelada beer on the menu. The Australians couldn’t believe that such a thing existed so I ordered one. It was not good and I ordered a different beer after every one had a taste. ---
**Author:** ![VinylTurnip](https://avatars.discourse-cdn.com/v4/letter/v/b2d939/32.png) [@VinylTurnip](https://boards.straightdope.com/u/VinylTurnip)\ **Post date:** [October 23, 2012, 10:29pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/13 "2012-10-23T22:29:03Z")
> [@Scumpup](#): > > Yes, absolutely, but it doesn’t make a pimple on the asses of [these](https://www.boozingear.com/blog/2008/01/14/budweiser-clamato-chelada-and-bud-light-clamato-chelada-arrive-nationwide/) other “special” Bud products when we are talking repulsive. I actually tried one of those, and it was pretty bad. And I like Bloody Marys and have enjoyed a freshly-made chelada. Unlike that photo, mine was an unappetizing translucent pinkish color when poured. If Bud Light is the urine sample of the beer world, Bud Light Chelada is its bladder infection. ---
**Author:** ![Dr\_Doom](https://avatars.discourse-cdn.com/v4/letter/d/0ea827/32.png) [@Dr\_Doom](https://boards.straightdope.com/u/Dr_Doom)\ **Post date:** [October 24, 2012, 12:18pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/14 "2012-10-24T12:18:47Z")
Well, if you want people who _don’t like beer_ to drink your ‘beer’, it ain’t gonna be cheap. I’m more chug-a-lug swiller than beer-snob aficionado, but I _have_ tried **Bud Light Lime** , and found it less than palatable. I am afraid, and not in the least interested, to try the utter blasphemy that **Coors Light Iced Tea** promises to be; another beverage for them who _don’t even like beer._ ---
**Author:** ![Motorgirl](https://avatars.discourse-cdn.com/v4/letter/m/e36b37/32.png) [@Motorgirl](https://boards.straightdope.com/u/Motorgirl)\ **Post date:** [October 24, 2012, 12:46pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/15 "2012-10-24T12:46:10Z")
I am going to have to gird my loins and admit this in public. I like Bud Light Lime. A lot. Oh wait! This isn’t really public! 😃 To give you an idea of my usual taste in beers, my current favorite beers are Dogfish Head 60-minute IPA, Southern Tier 2X IPA and Ithaca Flower Power. So maybe I shouldn’t actually like BLL. But I do. A lot. ---
**Author:** ![Scumpup](https://avatars.discourse-cdn.com/v4/letter/s/ce73a5/32.png) [@Scumpup](https://boards.straightdope.com/u/Scumpup)\ **Post date:** [October 24, 2012, 1:14pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/16 "2012-10-24T13:14:27Z")
Ladies and Gentlemen, our next exhibit is not for those of a sensitive nature. If any of you have a heart condition or are with child, then I must ask you to leave now. We are going to enter now, a freakish world undreamed of even in the most debased and degraded opium den. Steel your resolve and do not look away, for you may never see its like again. Ladies and gentlemen, mesdames et messieurs, I give you [IC Light Mango](http://www.pittsburghbrewing.com/our-beers/ic-light-mango). ---
**Author:** ![heathen\_earthling](https://avatars.discourse-cdn.com/v4/letter/h/13edae/32.png) [@heathen\_earthling](https://boards.straightdope.com/u/heathen_earthling)\ **Post date:** [October 24, 2012, 2:54pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/17 "2012-10-24T14:54:04Z")
Bud Light Lime is ok, I just consider it more of a soft drink than an actual beer. ---
**Author:** ![Shark\_Sandwich](https://avatars.discourse-cdn.com/v4/letter/s/f04885/32.png) [@Shark\_Sandwich](https://boards.straightdope.com/u/Shark_Sandwich)\ **Post date:** [October 24, 2012, 3:33pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/18 "2012-10-24T15:33:02Z")
I’m waiting for one of the big brewers to embrace The Shandy. ---
**Author:** ![August\_West](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/august_west/32/18069_2.png) [@August\_West](https://boards.straightdope.com/u/August_West)\ **Post date:** [October 24, 2012, 3:41pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/19 "2012-10-24T15:41:58Z")
> [@silenus](#): > > What IS hard to understand is how people can drink that shit. I have informed my friends and family that if they ever see me drinking a Bud Light Lime, it’s a signal that I have been kidnapped and need rescue. ---
**Author:** ![August\_West](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/august_west/32/18069_2.png) [@August\_West](https://boards.straightdope.com/u/August_West)\ **Post date:** [October 24, 2012, 3:43pm UTC](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567/20 "2012-10-24T15:43:59Z")
> [@Shark\_Sandwich](#): > > I’m waiting for one of the big brewers to embrace The Shandy. Leinenkugel’s (an arm of MillerCoors) did it first a couple of years ago with “Summer Shandy” and now “Lemon-berry Shandy”. Now Budweiser/InBev have responded with a Shocktop Shandy. [Next page](https://boards.straightdope.com/t/why-is-bud-light-lime-so-expensive/638567.md?page=2)