They need twelve teams to be able to have a championship game. How about Colorado State and Wyoming?
Bob Stoops and Mack Brown would prefer the conference championship is decided on the grass in the Cotton Bowl in October, and not in some game against a north-division also-ran in December. Don’t look for any teams to be joining the Big 12[sub]8[/sub] anytime soon.
Ahem.
Fuck Texas.
That is all. /OSU fan
You have an incredibly bizarre concept of what the Midwest is. Also your larger point is complete and utter crap.
Let’s take a look at the TV contracts for a minute. From here.
BCS conference Amount of contract
Big Ten $242 million
SEC $205 million
Big 12 $78 million
ACC $67 million
Pacific-10 $58 million
Big East $33 million
Wouldn’t you call those bottom three “the coasts”? Big Ten country by all accounts is “the Heartland” and almost exactly exactly overlays the Midwest by most popular notions. Regional rivalries are core to the success of the Big Ten, SEC and Big 12 South and is something that the schools on the coasts really lack.
Wow. Who knew that there was such animosity toward Texas from Oregon State. 
Oklahoma State booster T. Boone Pickens has some interesting things to say here, including telling Missouri to shut up about shopping for another conference, and a bit of derision for TCU as a potential new member.
It’s pronounced “O-HI-o”.
You’re welcome.
Oklahomiedontplaythatway State U also call themselves OSU, just not THE OSU.
Good points too.