# Why is the Downy Unstopables In-wash Scent Booster misspelled? **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [November 16, 2012, 3:30pm UTC](https://boards.straightdope.com/t/why-is-the-downy-unstopables-in-wash-scent-booster-misspelled/641196 "2012-11-16T15:30:46Z")\ **Posts on this page:** 9\ **Page:** 1
**Author:** ![a35362](https://avatars.discourse-cdn.com/v4/letter/a/3da27b/32.png) [@a35362](https://boards.straightdope.com/u/a35362)\ **Post date:** [November 16, 2012, 3:30pm UTC](https://boards.straightdope.com/t/why-is-the-downy-unstopables-in-wash-scent-booster-misspelled/641196/1 "2012-11-16T15:30:46Z")
It should be “Unstoppables,” not “Unstopables.” What’s the deal? [http://www.downy.com/en-US/product-line/scent-booster.jspx](http://www.downy.com/en-US/product-line/scent-booster.jspx) And I’m not even asking about the retro aqua and pink ad campaign (with Jimmy the Gay Laundry Intern) or how good the product is, but if you wanted to comment on that, that would be okay too. ---
**Author:** ![Telemark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/telemark/32/372_2.png) [@Telemark](https://boards.straightdope.com/u/Telemark)\ **Post date:** [November 16, 2012, 4:16pm UTC](https://boards.straightdope.com/t/why-is-the-downy-unstopables-in-wash-scent-booster-misspelled/641196/2 "2012-11-16T16:16:01Z")
That’s UNSTOPABLES™. I suspect the odd spelling may have something to do with the trademark. ---
**Author:** ![Johnny\_L.A](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/johnny_l.a/32/1084_2.png) [@Johnny\_L.A](https://boards.straightdope.com/u/Johnny_L.A)\ **Post date:** [November 16, 2012, 4:19pm UTC](https://boards.straightdope.com/t/why-is-the-downy-unstopables-in-wash-scent-booster-misspelled/641196/3 "2012-11-16T16:19:51Z")
I’ll have to put it on my **shoping** list. ---
**Author:** ![Sattua](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/sattua/32/11906_2.png) [@Sattua](https://boards.straightdope.com/u/Sattua)\ **Post date:** [November 16, 2012, 4:20pm UTC](https://boards.straightdope.com/t/why-is-the-downy-unstopables-in-wash-scent-booster-misspelled/641196/4 "2012-11-16T16:20:07Z")
A stupid product, invented and marketed by stupid people? There, I’ve just made enemies out of everyone who likes having their laundry reek with cheap perfume. ---
**Author:** ![Heart\_of\_Dorkness](https://avatars.discourse-cdn.com/v4/letter/h/4bbf92/32.png) [@Heart\_of\_Dorkness](https://boards.straightdope.com/u/Heart_of_Dorkness)\ **Post date:** [November 16, 2012, 4:48pm UTC](https://boards.straightdope.com/t/why-is-the-downy-unstopables-in-wash-scent-booster-misspelled/641196/5 "2012-11-16T16:48:04Z")
It’s the scent booster that cannot be stoped! Just try and stope it. You can’t, can you? ---
**Author:** ![ftg](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ftg/32/2801_2.png) [@ftg](https://boards.straightdope.com/u/ftg)\ **Post date:** [November 16, 2012, 5:12pm UTC](https://boards.straightdope.com/t/why-is-the-downy-unstopables-in-wash-scent-booster-misspelled/641196/6 "2012-11-16T17:12:11Z")
_Froot Loops_ have no fruit. So _Unstopables_ are probably quite stoppable. ---
**Author:** ![Yorikke](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/yorikke/32/4335_2.png) [@Yorikke](https://boards.straightdope.com/u/Yorikke)\ **Post date:** [November 16, 2012, 5:51pm UTC](https://boards.straightdope.com/t/why-is-the-downy-unstopables-in-wash-scent-booster-misspelled/641196/7 "2012-11-16T17:51:20Z")
[It’s been done before](http://www.minyanville.com/businessmarkets/articles/Coors-Literacy-Moranis/4/23/2007/id/12667). ---
**Author:** ![Telemark](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/telemark/32/372_2.png) [@Telemark](https://boards.straightdope.com/u/Telemark)\ **Post date:** [November 16, 2012, 6:17pm UTC](https://boards.straightdope.com/t/why-is-the-downy-unstopables-in-wash-scent-booster-misspelled/641196/8 "2012-11-16T18:17:10Z")
> [@ftg](#): > > _Froot Loops_ have no fruit. But they have plenty of froot. ---
**Author:** ![Rachellelogram](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/rachellelogram/32/8689_2.png) [@Rachellelogram](https://boards.straightdope.com/u/Rachellelogram)\ **Post date:** [November 16, 2012, 6:25pm UTC](https://boards.straightdope.com/t/why-is-the-downy-unstopables-in-wash-scent-booster-misspelled/641196/9 "2012-11-16T18:25:10Z")
I can only assume they mean it to be prounounced un-stope-ables, with a long O.