Makes perfect sense to say that.
As I said before: The complaints are job advertisements, especially if they’re picked up by a major newspaper. “We have jobs at such-as-such a wage, and we’re hiring.” It’s already discussed, further upthread, that the wage numbers cited in that article are probably BS. But it’s still clearly an advert. The job advert sounds better with somewhat inflated numbers.
If you want to tell them “raise yer pay and kwit yer bitchin”, then well and good. Perfectly sensible. But there’s still a sharp truth to the shortage: they can attract those workers if they raised their pay high enough – obviously – but they simply might not be able to afford to do that. It could easily put many of those companies under. Which leads directly to this point:
That is possible.
If that’s true, tho, then why hasn’t it happened already? A person can make the argument that the optimum position in the market has shifted, and the industry as a whole has not yet responded sensibly to that shift. Firms don’t respond instantaneously, by magic, to underlying shifts in their business environment.
But most of the time, it’s the wrong way to bet that the people whose very livelihoods depend on getting the answers to these questions right, are collectively getting the answer wrong – at least in a tight market like trucking. (A monopoly is an entirely different story.) A single firm can fuck up, sure. But practically everyone in the industry? If their niche isn’t viable, then those firms will adapt or fail. The ones that survive will be sitting on the new equilibrium. If there’s some profitable secret sauce that an outsider knows, that the ENTIRE industry is missing, then there’s a damn fortune to be made as a consultant. Or a hundred fortunes to start a business proving those fools wrong, so lacking in “competence” as they are, as you style it.
But if someone were to come up to me, raising money for a new trucking operation on the premise that paying a little more to avoid the 80-90% turnover of the largest carriers is a surefire investment winner, I wouldn’t give them a dime of my money. And neither would you.
If you want to interpret things in hyper-literal fashion, yes.
If you want a hyu-mon conversation, you need to allow a little more flexibility. Mathematical equations can have exact solutions. The maths we use to model these kinds of markets often have exact solutions. That doesn’t mean that a real-world firm is exactly, perfectly, precisely on the infinitesimally tiny spot that would perfectly maximize profits. I did, in fact, use the word “approximately” in my post, and it’s absurd to endlessly repeat qualifying statements. Epsilon movements in the right direction might increase profitability. Sure. That’s what “approximately” means.
But almost certainly not medium or big movements. Yes, markets shift over time. But the general way to bet is that the firms that are currently still alive are there because they outcompeted the others that chose wrong. If the optimum point were far from where the industry sits, then some lucky firm would’ve snagged that place and pushed their competitors out of business. It’s a dynamic, evolutionary process. The winner gets the spoils, and the losers adapt to mimic the winner. One of the strange facts about evolutionary processes – and this comes up in biology, just as it does in economics – is that static models of shifting equilibria are often the easiest way to understand dynamic processes.
It’s possible that their niche isn’t viable, and they’re about to die. But this shortage has lasted a very long time. The better way to bet is that the firms that exist today, at least most of them, are in pretty much the right spot to be in, given the constraints they face. A firm can be dumb, but the industry will be smart. I’m not saying anyone should shed a tear for those poor employers who don’t want to pay higher wages. But it’s very likely to be true that they sit where they do because that’s pretty much the place they need to be to survive. If they could do better at a different spot, then by and large they’d be at that different spot. If there were some firm earning profits far in excess of the opportunity cost of their funding, other firms would have moved in the siphon away those profits. That’s the way it’s going to be most of the time.
I’m not going to bet my money that a different strategy would make bank here. I’m not alone in that.