In 2015, Toyota sold the most new cars in Australia, with Mazda coming second–206,000 to 114,000, something like 27 per cent of new car sales between the two.
A few years back, I* was looking to buy a car: I’d enjoyed driving a little Toyota Echo (little, zippy, a big change from the previous car), so we started off looking at a Toyota Yaris, which was the Echo’s replacement in the Toyota line.
Booooooring. Nearly fell asleep driving it. And it felt cheap too–all plastic and rattly.
So we moved on to the Mazda dealership, and test drove a 2. Immediately fell in love with it; bright and lively, and the build quality felt much better. About $1000 more than the Yaris, but it came with things as standard that the Yaris would have charged extra for.
I kept it for a few years and, when my perfect dream MX-5 (Miata) came along, I traded it in on that, and that’s what I’m driving now. Meanwhile my husband bought a 2 of his own, so we’re entirely Mazda.
At times I’ve had to drive the work vehicles–first, a Toyota Aurion and then a Toyota Corolla. They were both as bland as the Yaris, just bigger and heavier. Especially the Aurion–that thing handled like a sedated manatee.
I’m honestly surprised that Mazda doesn’t have more of a share of the Australian market. Our three cars have all been ultra-reliable, the fittings are still in great shape, no niggling rattles or squeaks to annoy when you’re driving, good fuel economy… and, five years after buying it, I still love driving my MX-5.
*My car really but, in theory at least, one that both of us would be comfortable driving.