# Why not choose a better-shaped ad unit for the bottom of the page?

**URL:** <https://boards.straightdope.com/t/why-not-choose-a-better-shaped-ad-unit-for-the-bottom-of-the-page/523048>\
**Category:** About This Message Board\
**Created:** [December 30, 2009, 3:33pm UTC](https://boards.straightdope.com/t/why-not-choose-a-better-shaped-ad-unit-for-the-bottom-of-the-page/523048 "2009-12-30T15:33:19Z")\
**Posts on this page:** 3\
**Page:** 1

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**Author:** ![Mangetout](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mangetout/32/19_2.png) [@Mangetout](https://boards.straightdope.com/u/Mangetout)\
**Post date:** [December 30, 2009, 3:33pm UTC](https://boards.straightdope.com/t/why-not-choose-a-better-shaped-ad-unit-for-the-bottom-of-the-page/523048/1 "2009-12-30T15:33:19Z")

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The at the bottom of most (all?) pages is a vertical ‘skyscraper’ banner - it appears at the left of the page with a massive empty white area next to it. Why not just use another horizontal one like the one at the top? - it might even sit alongside the ‘Posting Rules’ box (i.e. people might actually see it).

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**Author:** ![TubaDiva](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/tubadiva/32/507_2.png) [@TubaDiva](https://boards.straightdope.com/u/TubaDiva)\
**Post date:** [December 30, 2009, 4:11pm UTC](https://boards.straightdope.com/t/why-not-choose-a-better-shaped-ad-unit-for-the-bottom-of-the-page/523048/2 "2009-12-30T16:11:32Z")

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I have passed your suggestion up to Ed.

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**Author:** ![Ed\_Zotti](https://avatars.discourse-cdn.com/v4/letter/e/fbc32d/32.png) [@Ed\_Zotti](https://boards.straightdope.com/u/Ed_Zotti)\
**Post date:** [December 31, 2009, 2:11am UTC](https://boards.straightdope.com/t/why-not-choose-a-better-shaped-ad-unit-for-the-bottom-of-the-page/523048/3 "2009-12-31T02:11:12Z")

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The idea was to have one of each standard ad type (vertical, horizontal, squarish) on each page on the site, so we could accommodate whatever ad orders came along. I admit what we have now isn’t beautiful; Jerry just kludged it into the template. If we ever get ambitious, we’ll have to work up something more elegant.