Why trademark(tm) these slogans?

That Snickers slogan is one of my favorites, too.

Another candy bar, Three Musketeers, used to have the suggestive motto, “The more it’s whipped, the bigger it gets”.

Another candy bar – or maybe it was another Snickers thing? – had this slogan: “Bite it and believe”.

Kix cereal has a good one: “Kid tested, mother approved”.

And there’s a commercial out there for a miniature vacuum cleaner that says, “Put the power of an upright in the palm of your hand”.

I guess if your mind is dirty enough, the whole world can be obscene.