Holy shit, you’re serious? Explain to me why they’d do that. I mean, provide for me the logic of such insanity.
Drug companies charge, in the United States, the profit-maximizing price. Nothing else. It doesn’t matter what Canadians pay. The profit-maximizing price in the USA is determined by supply and demand. It would not matter if Canadians paid the same, half as much, or twice as much. The market-clearing price in the USA is what it is; you can’t simply raise prices to “make up” for prices in some other country, or else they’d raise the prices anyway.
If you’re DrugCo, what price are you going to charge for Profitzam in the USA? Why, youre going to charge whatever price you think will mazimize your margin. Not a penny more, and not a penny less. Suppose the Canadian government forces you to lower your price in Canada by 15%. Will that change the price you charge in the USA? Obviously not, because you’re already charging the most profitable price. If you raise your prices past the ideal price you’re going to lose more money, not gain it.
You can’t make up profits lost in one group of customers by jacking prices up against another beyond the market-clearing price. Life does not work that way. If you could just make more money by raising prices, Hershey would charge a million dollars for a candy bar. They don’t do that because - surprise, surprise - in a free market, there’s an ideal price at which raising OR lowering prices w3ill cause you to lose money. That’s where American drugs are priced.
Why would this cause Canada to agree to raise prices?
Drug companies would simply make less money, and I’m not sure that’s a good thing by any means.
So you’re now saying the price is whatever the market will bear. Okay. I agree - the price is whatever the market will bear. Raising prices in the Canadian market won’t change what the American market will bear.
Again, I have to ask; if Pfizer starts making more money in Canada, do you really think they’re going to give the money back to you in the form of prices that are below market value? Why would they do that?