# World Cup adverts start to rival or exceed Super Bowl's

**URL:** <https://boards.straightdope.com/t/world-cup-adverts-start-to-rival-or-exceed-super-bowls/542457>\
**Category:** The Game Room\
**Created:** [June 8, 2010, 6:18pm UTC](https://boards.straightdope.com/t/world-cup-adverts-start-to-rival-or-exceed-super-bowls/542457 "2010-06-08T18:18:49Z")\
**Posts on this page:** 8\
**Page:** 1

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**Author:** ![ShibbOleth](https://avatars.discourse-cdn.com/v4/letter/s/848f3c/32.png) [@ShibbOleth](https://boards.straightdope.com/u/ShibbOleth)\
**Post date:** [June 8, 2010, 6:18pm UTC](https://boards.straightdope.com/t/world-cup-adverts-start-to-rival-or-exceed-super-bowls/542457/1 "2010-06-08T18:18:49Z")

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I’ve seen a couple of great commercials lately tied to the upcoming World Cup. Take a look and tell me what you think:

[Nike: Write the Future](http://www.youtube.com/watch?v=idLG6jh23yE)

[Pepsi: Impromptu Match](http://www.youtube.com/watch?v=v1hMSL7vyD0)

Both are around 2-3 minutes long, so make sure you have more than a few seconds.

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**Author:** ![Least\_Original\_User\_Name\_Ever](https://avatars.discourse-cdn.com/v4/letter/l/e480ec/32.png) [@Least\_Original\_User\_Name\_Ever](https://boards.straightdope.com/u/Least_Original_User_Name_Ever)\
**Post date:** [June 8, 2010, 7:22pm UTC](https://boards.straightdope.com/t/world-cup-adverts-start-to-rival-or-exceed-super-bowls/542457/2 "2010-06-08T19:22:37Z")

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Those are pretty cool, even though I have no clue who any of those people are.

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**Author:** ![Greenback](https://avatars.discourse-cdn.com/v4/letter/g/2bfe46/32.png) [@Greenback](https://boards.straightdope.com/u/Greenback)\
**Post date:** [June 8, 2010, 7:56pm UTC](https://boards.straightdope.com/t/world-cup-adverts-start-to-rival-or-exceed-super-bowls/542457/3 "2010-06-08T19:56:50Z")

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Cool!

I think World Cup ads have been close to Super Bowl’s for the last number of cups…this may be the year the World Cup overtakes the NFL.

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**Author:** ![Ponch8](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ponch8/32/9883_2.png) [@Ponch8](https://boards.straightdope.com/u/Ponch8)\
**Post date:** [June 8, 2010, 8:25pm UTC](https://boards.straightdope.com/t/world-cup-adverts-start-to-rival-or-exceed-super-bowls/542457/4 "2010-06-08T20:25:08Z")

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Super Bowl commercials haven’t been all that good lately. Everyone tries too hard to make a dynamite, memorable commercial full of jokes and sight gags that fall flat.

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**Author:** ![Darth\_Sensitive](https://avatars.discourse-cdn.com/v4/letter/d/58956e/32.png) [@Darth\_Sensitive](https://boards.straightdope.com/u/Darth_Sensitive)\
**Post date:** [June 8, 2010, 8:32pm UTC](https://boards.straightdope.com/t/world-cup-adverts-start-to-rival-or-exceed-super-bowls/542457/5 "2010-06-08T20:32:43Z")

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I like the Write the Future one a ton. The Pepsi one is fun.

I think I like [the Nike spot from the last cup more](http://www.youtube.com/watch?v=tsizQdNKhGg), but both are good.

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**Author:** ![mkecane](https://avatars.discourse-cdn.com/v4/letter/m/9e8a1a/32.png) [@mkecane](https://boards.straightdope.com/u/mkecane)\
**Post date:** [June 8, 2010, 9:34pm UTC](https://boards.straightdope.com/t/world-cup-adverts-start-to-rival-or-exceed-super-bowls/542457/6 "2010-06-08T21:34:33Z")

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Nike has had some great ads during the World Cup going back many years. In '02, they had probably my favorite, which was a 3-minute ad directed by Terry Gilliam. I think 18 players who have deals with Nike were on 3-man teams, and they played against each other on a destroyer type of ship, and Eric Cantona (Manchester United legend) was the man in charge of this tournament. I wish youtube videos going back that far were in HD. adidas has had some good ones, too, but I’ve generally preferred the Nike ads.

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**Author:** ![ShibbOleth](https://avatars.discourse-cdn.com/v4/letter/s/848f3c/32.png) [@ShibbOleth](https://boards.straightdope.com/u/ShibbOleth)\
**Post date:** [June 9, 2010, 4:02am UTC](https://boards.straightdope.com/t/world-cup-adverts-start-to-rival-or-exceed-super-bowls/542457/7 "2010-06-09T04:02:16Z")

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Interestingly enough, this is the first World Cup I’ve not been to since '94, so I haven’t really seen the commercials for the last few. I wasn’t sitting around watching television in Germany or Japan, for example. Also not sure if these actually air or not on American television. I figure that this time around they will especially with ESPN/ABC Sports huge investment. Regardless, I’ve not previously paid much attention to the stuff during the half time break. Guess that will have to change.

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**Author:** ![footballisplayedwithyourfeet](https://avatars.discourse-cdn.com/v4/letter/f/9f8e36/32.png) [@footballisplayedwithyourfeet](https://boards.straightdope.com/u/footballisplayedwithyourfeet)\
**Post date:** [June 9, 2010, 9:32am UTC](https://boards.straightdope.com/t/world-cup-adverts-start-to-rival-or-exceed-super-bowls/542457/8 "2010-06-09T09:32:45Z")

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> [@Least\_Original\_User\_Name\_Ever](#):
>
> Those are pretty cool, even though I have no clue who any of those people are.

Pretty much some of the biggest stars (that are sponsored by nike) in football.  
In order of appearance:  
Drogba (Ivory Coast)  
Cannavaro (Italy)  
Rooney (England)  
Ribery (France)  
Pato (I think) and Ronaldinho (Brazil) - both aren’t even selected by the way  
Ronaldo (Portugal)
