# Worst Product Names?

**URL:** <https://boards.straightdope.com/t/worst-product-names/268836>\
**Category:** In My Humble Opinion\
**Created:** [October 12, 2004, 4:51pm UTC](https://boards.straightdope.com/t/worst-product-names/268836 "2004-10-12T16:51:08Z")\
**Posts on this page:** 1\
**Page:** 4

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**Author:** ![Tower\_Dweller](https://avatars.discourse-cdn.com/v4/letter/t/bc79bd/32.png) [@Tower\_Dweller](https://boards.straightdope.com/u/Tower_Dweller)\
**Post date:** [October 18, 2004, 3:00pm UTC](https://boards.straightdope.com/t/worst-product-names/268836/61 "2004-10-18T15:00:54Z")

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> [@bluecanary](#):
>
> I don’t get the KIA mixed-case thing. (Just a WAG, is KIA an acronym for Killed In Accident where you are?)

I don’t know about anywhere else, but the US military refers to soldiers they can’t find as MIA (Missing in Action), and soldiers that died as KIA (Killed in Action). Would it have been hard to brand the company as Kia instead of KIA, at least in the US? 😃

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