# Would you consider buying a Juicero?

**URL:** <https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949>\
**Category:** In My Humble Opinion\
**Created:** [April 2, 2016, 5:51pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949 "2016-04-02T17:51:22Z")\
**Posts on this page:** 20\
**Page:** 2

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**Author:** ![PatrickLondon](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/patricklondon/32/4422_2.png) [@PatrickLondon](https://boards.straightdope.com/u/PatrickLondon)\
**Post date:** [April 5, 2016, 1:26pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/21 "2016-04-05T13:26:12Z")

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[http://www.theguardian.com/lifeandstyle/shortcuts/2016/apr/03/juicero-juicer-shortcuts](http://www.theguardian.com/lifeandstyle/shortcuts/2016/apr/03/juicero-juicer-shortcuts)

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**Author:** ![Jophiel](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jophiel/32/66_2.png) [@Jophiel](https://boards.straightdope.com/u/Jophiel)\
**Post date:** [April 5, 2016, 1:36pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/22 "2016-04-05T13:36:05Z")

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> [@mhendo](#):
>
> Right, although that’s not really what we’re talking about here. The type of juicers that this competes with aren’t really citrus juicers. In fact, most juicers that will do other fruit and vegetables aren’t actually very good with oranges.

They sell fresh carrot juice, etc as well. I just have zero desire to drink carrots. That said, if I DID want to drink a carrot, I have better options than a $700 machine with special $10 carrot bags.

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**Author:** ![Xema](https://avatars.discourse-cdn.com/v4/letter/x/9de053/32.png) [@Xema](https://boards.straightdope.com/u/Xema)\
**Post date:** [April 5, 2016, 2:12pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/23 "2016-04-05T14:12:44Z")

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[QUOTE=cnet]  
If you aren’t phased by the Juicero daunting financial commitment, you can order one today, but, per the company’s current policy, only if you live in California.  
[/QUOTE]

[nitpick] _fazed_ [/nitpick]

I see a small niche for this product in the “I have the coolest new stupidly expensive gadget and you don’t” demographic.

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**Author:** ![Really\_Not\_All\_That\_Bright](https://avatars.discourse-cdn.com/v4/letter/r/e8c25b/32.png) [@Really\_Not\_All\_That\_Bright](https://boards.straightdope.com/u/Really_Not_All_That_Bright)\
**Post date:** [April 5, 2016, 2:45pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/24 "2016-04-05T14:45:35Z")

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The name alone pretty much kills it for me. It sounds like an imaginary product from _South Park_ or the _Simpsons_.

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**Author:** ![Drunky\_Smurf](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/drunky_smurf/32/449_2.png) [@Drunky\_Smurf](https://boards.straightdope.com/u/Drunky_Smurf)\
**Post date:** [April 5, 2016, 2:58pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/25 "2016-04-05T14:58:27Z")

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> [@spamforbrains](#):
>
> Consuming juice has been shown to have a negative health impact. Quite a long time ago. I’m surprised anyone continues to do this today even with bizarre new machines. Chew people, chew.

I get my daily dose of chewing from my steak. Also chewing my juices would put me over my daily calorie limit. So, no thank you. I will drink my juices.

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**Author:** ![amarinth](https://avatars.discourse-cdn.com/v4/letter/a/3be4f8/32.png) [@amarinth](https://boards.straightdope.com/u/amarinth)\
**Post date:** [April 5, 2016, 5:01pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/26 "2016-04-05T17:01:21Z")

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I kind of like the idea.  
I was given a juicer. I used it twice and cleaning it was a huge PITA. So much so that it’s made me think several times about ever juicing again. So, the idea of a juicer that I don’t need to clean is intriguing.  
However, at that price point (both the initial and the ongoing cost of the juice) is laughable. I can just go on with a juice free life. If it dropped to Keurig prices ($100-ish for the machine, $1/serving - at my discretion, not theirs), I’d consider it.

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**Author:** ![MeanOldLady](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/meanoldlady/32/10737_2.png) [@MeanOldLady](https://boards.straightdope.com/u/MeanOldLady)\
**Post date:** [April 5, 2016, 6:43pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/27 "2016-04-05T18:43:15Z")

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Oh god, I actually laughed after clicking on their website. It looks \*exactly \*like I imagined it. Then I saw the price and wondered what is wrong with people. Then I saw it’s only available in California (for now) and laughed again.

Oh dear.

Of course the answer to this question is no, I would not buy this because it is the stupidest thing ever.

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**Author:** ![SpoilerVirgin](https://avatars.discourse-cdn.com/v4/letter/s/4491bb/32.png) [@SpoilerVirgin](https://boards.straightdope.com/u/SpoilerVirgin)\
**Post date:** [April 5, 2016, 7:05pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/28 "2016-04-05T19:05:01Z")

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I don’t know much about juicing – I eat a largely fruit-based diet, but I eat all of the fruit in its solid state – but from a business perspective this certainly seems ridiculous. It has all the telltale signs of those dotcom disaster stories that I loved so much 15 years ago. I liked this quote from the Times article:

> [@](#):
>
> “This is not some guy who looked at a Bloomberg terminal and said, ‘Juice is trending,’” said Colleen Wachob, a former Organic Avenue employee who is now chief brand officer at MindBodyGreen, a lifestyle website. “He’s been into this since before it was cool.”

If I were an investor, this would be a big red flag for me. You want someone who has evaluated the market and seen a potential moneymaking opportunity, not someone who wants to preach the gospel of juice, and doesn’t care how much it costs.

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**Author:** ![Dewey\_Finn](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dewey_finn/32/4222_2.png) [@Dewey\_Finn](https://boards.straightdope.com/u/Dewey_Finn)\
**Post date:** [April 5, 2016, 8:44pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/29 "2016-04-05T20:44:31Z")

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> [@Dead\_Cat](#):
>
> I haven’t read the links, but I am still absolutely convinced this is an elaborate April Fool that no-one has admitted to yet. No-one could possibly think this was a good idea. The clincher for me was the wifi connection to check best before dates.

The reaction here and in the media has been so uniformly negative that I wondered if _anyone_ had anything good to say about it. So I did a Google News search. Almost every article was negative (and some also assumed it was an April Fool’s Day joke). Except for [Vogue](http://www.vogue.com/13421774/juicero-cold-pressed-juice-home-juicer-no-mess/), which thought it a great idea and illustrated the article with what’s certain to be the typical customer.

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**Author:** ![mhendo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mhendo/32/3159_2.png) [@mhendo](https://boards.straightdope.com/u/mhendo)\
**Post date:** [April 5, 2016, 9:06pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/30 "2016-04-05T21:06:23Z")

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> [@amarinth](#):
>
> I was given a juicer. I used it twice and cleaning it was a huge PITA. So much so that it’s made me think several times about ever juicing again. So, the idea of a juicer that I don’t need to clean is intriguing.

As i said earlier in the thread, we have an Omega slow masticating juicer. I reckon it takes maybe two or three minutes to clean. The only part of the cleaning process that takes any real effort at all is the mesh where the juice is strained, but even that is taken care of by maybe 30 seconds worth of scrubbing with the brush that came with the juicer.

> [@Dewey\_Finn](#):
>
> The reaction here and in the media has been so uniformly negative that I wondered if _anyone_ had anything good to say about it. So I did a Google News search. Almost every article was negative (and some also assumed it was an April Fool’s Day joke). Except for [Vogue](http://www.vogue.com/13421774/juicero-cold-pressed-juice-home-juicer-no-mess/), which thought it a great idea and illustrated the article with what’s certain to be the typical customer.

From that article:

> [@](#):
>
> If my own experience is any indication, the Juicero may soon be as ubiquitous as the Dyson vacuum or Nest thermostat. After sampling each of the flavors…I was buzzing with clear-headed exuberance for hours. I made some long-dreaded phone calls, tore through a day’s worth of work in a single afternoon, and even had the momentum for a sunset hike. Energy without effort? I’ll drink to that.

Hours of buzzing exuberance? Maybe the green leafy vegetables weren’t actually kale and spinach after all.

[This guy](http://livingmaxwell.com/juicero-reviews-doug-evans) also loves it, and predicts that it will “completely disrupt the home juicing industry.” His use of “disrupt” is convenient, because it allows us to easily identify him as a Silicon Valley douchebag. And at the bottom of the article, after the email subscription box, is the following:

> [@](#):
>
> (Disclosure: I have a financial interest in this company.)

Surprise, surprise!

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**Author:** ![nearwildheaven](https://avatars.discourse-cdn.com/v4/letter/n/90db22/32.png) [@nearwildheaven](https://boards.straightdope.com/u/nearwildheaven)\
**Post date:** [April 7, 2016, 2:05am UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/31 "2016-04-07T02:05:23Z")

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> [@Dead\_Cat](#):
>
> I haven’t read the links, but I am still absolutely convinced this is an elaborate April Fool that no-one has admitted to yet. No-one could possibly think this was a good idea. The clincher for me was the wifi connection to check best before dates.
> 
> I can buy myself a year’s supply of fresh (i.e. not from concentrate) juice for the cost of one of these machines, never mind the capsules.

I just saw an ad for this on Yahoo.

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**Author:** ![dracoi](https://avatars.discourse-cdn.com/v4/letter/d/90db22/32.png) [@dracoi](https://boards.straightdope.com/u/dracoi)\
**Post date:** [April 7, 2016, 2:40am UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/32 "2016-04-07T02:40:49Z")

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I’m answering Other because I’m not a juicer, but this isn’t putting me off it forever. There’s no way in heck I’d buy that particular one, but my wife and I have been bouncing around the idea of seeing if we can’t find a real juicer in the sub-$50 range at garage sales.

My parents had a juicer when I was a kid and I do have some fond memories of it. Just not fond enough to shell out a ton of money and give up half my counter space.

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**Author:** ![Dewey\_Finn](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dewey_finn/32/4222_2.png) [@Dewey\_Finn](https://boards.straightdope.com/u/Dewey_Finn)\
**Post date:** [April 21, 2017, 2:35pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/33 "2017-04-21T14:35:02Z")

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Update: They’ve lowered the price of this gizmo to $400 from $700, but [some investors were surprised to learn](https://www.bloomberg.com/news/features/2017-04-19/silicon-valley-s-400-juicer-may-be-feeling-the-squeeze) that you could just squeeze the juice packs in your hands and get almost as much juice as the thing produces, and sometimes quicker. “Reporters were able to wring 7.5 ounces of juice in a minute and a half. The machine yielded 8 ounces in about two minutes.” Or you could just buy bottled juice from any market in America, almost certainly for less than the five to eight bucks these guys charge (for eight ounces of juice).

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**Author:** ![jz78817](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/jz78817/32/1028_2.png) [@jz78817](https://boards.straightdope.com/u/jz78817)\
**Post date:** [April 21, 2017, 3:03pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/34 "2017-04-21T15:03:57Z")

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> [@Fear\_Itself](#):
>
> How are the juice paks kept fresh in shipping? Are they refrigerated?

the packs say “keep refrigerated,” so I’d wager they’re shipped with cold packs or dry ice.

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**Author:** ![Merneith](https://avatars.discourse-cdn.com/v4/letter/m/57b2e6/32.png) [@Merneith](https://boards.straightdope.com/u/Merneith)\
**Post date:** [April 21, 2017, 4:15pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/35 "2017-04-21T16:15:43Z")

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> [@Dewey\_Finn](#):
>
> Or you could just buy bottled juice from any market in America, almost certainly for less than the five to eight bucks these guys charge (for eight ounces of juice).

You could buy a pack of carrots and crush them with your teeth for even more nutrients. It only costs a buck and the carrots won’t spam your phone with updates about their expiration date.

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**Author:** ![RTFirefly](https://avatars.discourse-cdn.com/v4/letter/r/c77e96/32.png) [@RTFirefly](https://boards.straightdope.com/u/RTFirefly)\
**Post date:** [April 21, 2017, 6:27pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/36 "2017-04-21T18:27:57Z")

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I can’t find it now, but I read an article about the Juicero earlier this week that said it wasn’t that hard to crush the packs by hand, and save yourself the $399 for the machine. (Apparently they’ve marked it down from $699 at least temporarily, due to lack of demand.)

Still, at $4 to $10 per bag (a bag that produces only 8 oz. of juice), even the bags are pretty steep without the fancy gizmo.

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**Author:** ![mhendo](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/mhendo/32/3159_2.png) [@mhendo](https://boards.straightdope.com/u/mhendo)\
**Post date:** [April 21, 2017, 6:33pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/37 "2017-04-21T18:33:00Z")

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> [@RTFirefly](#):
>
> I can’t find it now, but I read an article about the Juicero earlier this week that said it wasn’t that hard to crush the packs by hand, and save yourself the $399 for the machine. (Apparently they’ve marked it down from $699 at least temporarily, due to lack of demand.)
> 
> Still, at $4 to $10 per bag (a bag that produces only 8 oz. of juice), even the bags are pretty steep without the fancy gizmo.

That’s the Bloomberg article linked by **Dewey Finn** three posts up.

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**Author:** ![DCnDC](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/dcndc/32/2842_2.png) [@DCnDC](https://boards.straightdope.com/u/DCnDC)\
**Post date:** [April 21, 2017, 6:56pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/38 "2017-04-21T18:56:22Z")

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I buy a half gallon of OJ from the supermarket every 2 weeks for $3. It would take nearly a decade to save back just the cost of the machine, let alone the packs.

Fuck that noise.

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**Author:** ![John\_Mace](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/john_mace/32/185_2.png) [@John\_Mace](https://boards.straightdope.com/u/John_Mace)\
**Post date:** [April 21, 2017, 7:10pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/39 "2017-04-21T19:10:21Z")

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What a crock. I’ll stick with my Vitameatavegamin. It’s tasty, too!

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**Author:** ![Randolph](https://avatars.discourse-cdn.com/v4/letter/r/e5b9ba/32.png) [@Randolph](https://boards.straightdope.com/u/Randolph)\
**Post date:** [April 21, 2017, 7:13pm UTC](https://boards.straightdope.com/t/would-you-consider-buying-a-juicero/750949/40 "2017-04-21T19:13:28Z")

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> [@RTFirefly](#):
>
> (Apparently they’ve marked it down from $699 at least temporarily, due to lack of demand.)

Temporarily, as in “until they further their slide down to the Rite-Aid clearance bins at $11,” which’ll be their last stop on the retail scene.

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