[QUOTE=Duck Duck Goose]
Well, now that it’s official that Blu-Ray has won, is there a Monday-morning-quarterbacking answer to the OP’s question from over a month ago: “Wow, so blu-ray won. What happened?”
The linked Gizmodo article from last December had all kinds of terribly logical reasons why HD should have won. But it didn’t. Hindsight being 20/20, is there an obvious reason why?
[/QUOTE]
At the risk of sending this thread careening head-first into GD, I’ll say that it was decided by payoffs to studios, marketing, and the heavy subsidizing of the PS3 platform by Sony.
The Blu-Ray Disc Authority (BDA) would have you believe that it was due to “consumer choice”, which is dubious at best. Had all studios been format neutral from the get-go, and all studios released on both formats from the beginning, the outcome may very well have been different. However, the BDA were able to secure Fox, Disney, and (surprise surprise) Sony’s studios from the get-go. Three very large studios with an impressive catalog.
It’s likely that Fox and Disney received “incentives” either in the form of cash payoffs or other “financial or promotional considerations” for Blu-Ray exclusivity. In fact, at the BDA press conference at the IFA in Berlin in August of last year, when asked point-blank whether they had received financial incentives for their exclusive support of Blu-Ray, Disney’s VP of European Marketing responded with “No Comment”.
There’s still a lot of speculation as to why Warner had chosen to go Blu-Ray exclusive. Perhaps out of the goodness of their hearts they knew that they held the winning hand in deciding the outcome of the war, and decided to just go with Blu-Ray and put an end to the “war” for the consumer’s sake. However, this is business, and if Paramount and Disney were receiving payouts for their support of their exclusivity, why wouldn’t they try to secure a nice incentive package? I say the jury’s still out on this one, and it may be some time before we know what actually went down in Warner’s meetings with the BDA/Sony two weeks prior to CES 2008.
The fact is, the battle between HD DVD and Blu-Ray may be over, but I agree with others here that the war itself is not over. So much time has been lost over this feuding that Blu-Ray may have set itself up for losing to other HD options, including downloadable content, and, as mentioned previously, HVD and Flash options. Blu-Ray has many problems to surmount:
- Blu-Ray’s rush into the market to head off HD DVD’s entry to the marketplace sparked consumer confusion and as a result we’ve already lost almost three years towards HD adoption because of it.
- Blu-Ray’s higher prices will take longer to come down (where HD DVD was already on the fast track to mass-consumer pricing), losing more years in front of us.
- Blu-Ray’s “profile” idiocy (due to Blu-Ray’s rush to the market) will likely either A) cause knowledgeable consumers to wait even longer for the fully specced players to come down to a reasonable price, or B) anger the ignorant early adopters when they find out they will have to spend another wad of cash to take advantage of the newer features - likely to the point of apathy towards the format in general. Yet more time and sales lost to standard DVD.
- Blu-Ray’s “BD+” technology, if widely adopted, may additionally cause a rift with consumers when portable video players ala’ Apple’s iPod music player become more popular in the near future. We’re going through this today with music media… there’s no reason not to expect this to happen with video media. (This isn’t so much a concern as the technology is likely to be cracked soon, but that may end up only be an option for true technophiles).
Another dangerous factor for the viability of Blu-Ray is the gamble that Sony took with heavily subsidizing the PS3 to ensure Blu-Ray’s dominance. They have lost over $1.7B US on the thing to date, and while they are forecasting a turning point in mid-to-late 2008 on it (due to cheaper chip manufacturing process et. al), it’s hard to say whether this is yet another lip service to their investors (“please… just give us another year”).
All is not doom and gloom though. For the money, the PS3 is an excellent Blu-Ray player, and the cheapest Blu-Ray player option which will ultimately support the newest “profile” definitions to boot. Additionally it is a quality product… well made, and some hot technology. Look at it this way: if the PS3 fails as a platform, and Blu-Ray takes the world by storm, you have yourself a helluva BD player.