# Yorkie bars -- NOT for girls **URL:** \ **Category:** Miscellaneous and Personal Stuff I Must Share\ **Created:** [June 12, 2003, 4:48pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367 "2003-06-12T16:48:35Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![gallows\_fodder](https://avatars.discourse-cdn.com/v4/letter/g/8c91f0/32.png) [@gallows\_fodder](https://boards.straightdope.com/u/gallows_fodder)\ **Post date:** [June 12, 2003, 4:48pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/1 "2003-06-12T16:48:35Z")
Mundane? Oh, yes. Pointless? You bet. Last night I discovered my grocery store sells European candy bars in the international foods aisle. (Aero bars! Whoo!) I saw that Nestle puts out these things in the UK called Yorkie bars (milk chocolate with raisins and biscuit pieces) whose wrappers say in big letters, “It’s **NOT** for girls” and have an image of a woman with a red line through it. This is a curious ad campaign, I thought, and I bought one. I was thinking it must be some sort of goofy attempt at reverse psychology, but when I Googled “Yorkie bars” this morning, I found a few message boards debating whether or not these ads are offensive. Some people were actually calling for a boycott! I thought, surely this must be a joke and these sourpusses just don’t get it…but then I found [this](http://media.guardian.co.uk/marketingandpr/story/0,7494,674504,00.html). It seems Nestle is serious! > [@](#): > > "It used to be that men had some areas of their life that were just for them and that was OK. No one cared and most people recognised that men needed places to be, in a simple sense, men. > > “Yorkie feels that this is an important element of men’s happiness and is starting the reclaiming process of making a particular chocolate just for men.” I…well, I really don’t know what to say. How…bizarre. The Yorkie bar wasn’t that bad, but Cadbury’s fruit-and-nut bars are so much better. _drool_ ---
**Author:** ![Ethilrist](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ethilrist/32/4604_2.png) [@Ethilrist](https://boards.straightdope.com/u/Ethilrist)\ **Post date:** [June 12, 2003, 4:55pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/2 "2003-06-12T16:55:16Z")
Huh. I thought this was going to be about a bunch of pubs in York that women weren’t allowed to go to, or that women _shouldn’t_ patronize (patronessize?) Oh, and aren’t those Cadbury fruit-and-nut bars only for gay men? :dubious: ---
**Author:** ![Francesca](https://avatars.discourse-cdn.com/v4/letter/f/9fc348/32.png) [@Francesca](https://boards.straightdope.com/u/Francesca)\ **Post date:** [June 12, 2003, 4:58pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/3 "2003-06-12T16:58:00Z")
Oh, the ads are all very definitely tongue in cheek. They show women dressing up as men and trying to buy Yorkies. It’s not to be taken seriously, I assure you. The history is that Yorkie was famously the first chocolate bar to be marketed specifically at men. In the eighties there were ads with manly men driving trucks or cranes and taking bites out of their masculine solid blocks of chocolate. This is just them having a bit of a laugh with it. Did they have Galaxy bars? ---
**Author:** ![Gorgon\_Heap](https://avatars.discourse-cdn.com/v4/letter/g/f475e1/32.png) [@Gorgon\_Heap](https://boards.straightdope.com/u/Gorgon_Heap)\ **Post date:** [June 12, 2003, 5:00pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/4 "2003-06-12T17:00:12Z")
I fail to see how a bar of chocolate should just be for men. Far as I’m concerned, men shouldn’t even eat chocolate. How about an “Ass-Burnin’ Hot Chile Bar.” Or a “Cheese-filled Halapeno Tortilla Bar.” Or a “16oz Steak an’ Tater Bar.” Chocolate? Feh. It is for girls. ---
**Author:** ![RTFirefly](https://avatars.discourse-cdn.com/v4/letter/r/c77e96/32.png) [@RTFirefly](https://boards.straightdope.com/u/RTFirefly)\ **Post date:** [June 12, 2003, 5:04pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/5 "2003-06-12T17:04:20Z")
There’s already a men’s candy bar. It’s marketed under names like “Slim Jim”. You almost never see one of the fairer sex eating one of those. ---
**Author:** ![jb\_007clone](https://avatars.discourse-cdn.com/v4/letter/j/91b2a8/32.png) [@jb\_007clone](https://boards.straightdope.com/u/jb_007clone)\ **Post date:** [June 12, 2003, 5:07pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/6 "2003-06-12T17:07:02Z")
Funny idea for an ad campaign, but putting a girl with a “No” symbol on the package, that’s a little too much. On another note, I proclaim the coolest chocolate bar to be the “Clark” bar. Followed shortly by the “100 grand” bar. Also, what’s the deal between using the terms Candy Bar and Chocolate Bar? Most Canadians say Chocolate Bar, where as I usually hear Americans say Candy Bar. Why is this? ---
**Author:** ![Monstre](https://avatars.discourse-cdn.com/v4/letter/m/e274bd/32.png) [@Monstre](https://boards.straightdope.com/u/Monstre)\ **Post date:** [June 12, 2003, 5:07pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/7 "2003-06-12T17:07:27Z")
> [@](#): > > from _Gorgon Heap_ > Far as I’m concerned, men shouldn’t even eat chocolate. Wha…!!! You’ll have to pry my chocolate bar out of my cold, dead hands, missy!! ---
**Author:** ![Gorgon\_Heap](https://avatars.discourse-cdn.com/v4/letter/g/f475e1/32.png) [@Gorgon\_Heap](https://boards.straightdope.com/u/Gorgon_Heap)\ **Post date:** [June 12, 2003, 5:09pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/8 "2003-06-12T17:09:42Z")
> [@](#): > > You’ll have to pry my chocolate bar out of my cold, dead hands, missy!! Hey, to each his own. [sub]Wuss.[/sub] 😉 ---
**Author:** ![Edward\_The\_Head](https://avatars.discourse-cdn.com/v4/letter/e/ce73a5/32.png) [@Edward\_The\_Head](https://boards.straightdope.com/u/Edward_The_Head)\ **Post date:** [June 12, 2003, 6:36pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/9 "2003-06-12T18:36:56Z")
**gallows fodder** , please do tell where in Silver Spring one may find this store that sells European Candy? It’s for my boss, really it is. ---
**Author:** ![Zhora](https://avatars.discourse-cdn.com/v4/letter/z/a5b964/32.png) [@Zhora](https://boards.straightdope.com/u/Zhora)\ **Post date:** [June 12, 2003, 7:17pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/10 "2003-06-12T19:17:55Z")
Yorkie Bars are not alone in marketing to men. Here we have [Men’s Pocky](http://www.alde.com/anime/pockyM.jpg) sticks. What makes them manly is the dark chocolate. The unisex ones come in milk chocolate and other assorted flavors. Ladies: Beware the dark chocolate!! It will put hair on your chest. ---
**Author:** ![ShibbOleth](https://avatars.discourse-cdn.com/v4/letter/s/848f3c/32.png) [@ShibbOleth](https://boards.straightdope.com/u/ShibbOleth)\ **Post date:** [June 12, 2003, 7:23pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/11 "2003-06-12T19:23:57Z")
> [@](#): > > \*Originally posted by jb\_007clone \* > \*\* > > Most Canadians say Chocolate Bar, where as I usually hear Americans say Candy Bar. Why is this? \*\* Maybe it’s because not all candy bars have chocolate. My fave used to be Payday, which is just nougat covered with salted peanuts. No chocolate. Although I can’t think of another off the top of my head. ---
**Author:** ![teela\_brown](https://avatars.discourse-cdn.com/v4/letter/t/d9b06d/32.png) [@teela\_brown](https://boards.straightdope.com/u/teela_brown)\ **Post date:** [June 12, 2003, 7:30pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/12 "2003-06-12T19:30:26Z")
I thought this would be a thread about a bar where only little toy terriers were allowed . . . ---
**Author:** ![gallows\_fodder](https://avatars.discourse-cdn.com/v4/letter/g/8c91f0/32.png) [@gallows\_fodder](https://boards.straightdope.com/u/gallows_fodder)\ **Post date:** [June 12, 2003, 7:32pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/13 "2003-06-12T19:32:44Z")
**Edward The Head** , here’s what ya do: Go north from Silver Spring (or from 495) on Rt.29/Colesville Rd. until you come to the light at Cherry Hill Rd. (About 5-6 miles) Turn right and go about a half a mile, past the car dealerships on the right, and you’ll see a big shopping center on the right with a Super Fresh. Bingo! The address of the store is: SUPER FRESH STORE 12028 CHERRY HILL RD, SILVER SPRING, MD 20904 The candy is in the international foods aisle. They’ve got a pretty good assortment of chocolate and general sweets that you’d find in a European grocery store (i.e., nothing high-end). No Galaxy bars that I remember, **Francesca** , but I’ll look more closely the next time I go. ---
**Author:** ![Monstre](https://avatars.discourse-cdn.com/v4/letter/m/e274bd/32.png) [@Monstre](https://boards.straightdope.com/u/Monstre)\ **Post date:** [June 12, 2003, 7:33pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/14 "2003-06-12T19:33:18Z")
> [@](#): > > from _Gorgon Heap_ > Wuss. The chocolate bar is there as a chaser to the 32 oz. steak, which I’ll be tenderizing against your head. Now hold still… :::thwack!!::: Now unhand me Snickers, wench! 😃 ---
**Author:** ![jjimm](https://avatars.discourse-cdn.com/v4/letter/j/ba8739/32.png) [@jjimm](https://boards.straightdope.com/u/jjimm)\ **Post date:** [June 12, 2003, 7:37pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/15 "2003-06-12T19:37:41Z")
I believe the campaign is actually targetted at women. It’s a joke. UK advertising is full of stuff like this. ---
**Author:** ![Loneraven](https://avatars.discourse-cdn.com/v4/letter/l/c0e974/32.png) [@Loneraven](https://boards.straightdope.com/u/Loneraven)\ **Post date:** [June 12, 2003, 7:41pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/16 "2003-06-12T19:41:07Z")
They were doing a Yorkie bar promotion round here not long ago - read, they were giving out free chocolate. I was intrigued. So off I went to try and snaffle a free sample, and they wouldn’t give me one, on account of my double X chromosomes! I was much annoyed. But Fruit ‘n’ Nut’s better. So there. ---
**Author:** ![jb\_007clone](https://avatars.discourse-cdn.com/v4/letter/j/91b2a8/32.png) [@jb\_007clone](https://boards.straightdope.com/u/jb_007clone)\ **Post date:** [June 12, 2003, 7:43pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/17 "2003-06-12T19:43:45Z")
> [@](#): > > Maybe it’s because not all candy bars have chocolate. My fave used to be Payday, which is just nougat covered with salted peanuts. No chocolate. Although I can’t think of another off the top of my head. I know that. In fact regardless of what’s in the bar, most Canadians (atleast that I know) call it a “Chocolate bar”. It’s Strange! Personally, I find it weird refering to it as a “Candy bar”. ---
**Author:** ![gallows\_fodder](https://avatars.discourse-cdn.com/v4/letter/g/8c91f0/32.png) [@gallows\_fodder](https://boards.straightdope.com/u/gallows_fodder)\ **Post date:** [June 12, 2003, 7:55pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/18 "2003-06-12T19:55:02Z")
But **jjimm** , the guy interviewed in the Guardian article I linked to was serious. [These people](http://www.ananova.com/news/story/sm_568247.html) are taking the ads pretty seriously, as well. Personally, I found the “NOT for girls” slogan made me (XX) want to buy the Yorkie bar, just to see what was going on. So if that was the marketing folks’ true intention, it worked. ---
**Author:** ![jjimm](https://avatars.discourse-cdn.com/v4/letter/j/ba8739/32.png) [@jjimm](https://boards.straightdope.com/u/jjimm)\ **Post date:** [June 12, 2003, 8:34pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/19 "2003-06-12T20:34:08Z")
Ah well, Liverpool council is giving them the publicity they are looking for. Very clever. (Oooh, I love PayDays. Every time my parents come over from the States, they bring me a box.) ---
**Author:** ![Salieri2](https://avatars.discourse-cdn.com/v4/letter/s/c67d28/32.png) [@Salieri2](https://boards.straightdope.com/u/Salieri2)\ **Post date:** [June 12, 2003, 8:45pm UTC](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367/20 "2003-06-12T20:45:39Z")
But why is it I can buy all the Cadbury’s chocolate bar varieties at any one of my local 4,000 Walgreen’s drugstores (motto: “If we don’t have a store 500 feet or less from your front door, give us a week! We’ll build one”) EXCEPT THE HAZELNUT ONES which are clearly the best?? Damn, I’m pissed now; I thought I had repressed this. :mad: :mad: :mad: [Next page](https://boards.straightdope.com/t/yorkie-bars-not-for-girls/181367.md?page=2)