# You hear it first on Radio?? **URL:** \ **Category:** Factual Questions\ **Created:** [February 11, 2005, 7:03am UTC](https://boards.straightdope.com/t/you-hear-it-first-on-radio/289556 "2005-02-11T07:03:21Z")\ **Posts on this page:** 5\ **Page:** 1
**Author:** ![Meeko](https://avatars.discourse-cdn.com/v4/letter/m/e495f1/32.png) [@Meeko](https://boards.straightdope.com/u/Meeko)\ **Post date:** [February 11, 2005, 7:03am UTC](https://boards.straightdope.com/t/you-hear-it-first-on-radio/289556/1 "2005-02-11T07:03:21Z")
I hope this is slightly more advanced of a question or statement than [http://boards.straightdope.com/sdmb/showthread.php?t=300994&page=1&pp=50&highlight=radio](http://boards.straightdope.com/sdmb/showthread.php?t=300994&page=1&pp=50&highlight=radio) ((Which I searched radio for)) Ok, so the spots on the radio have a similar premise, some Celeberity Music persona talks about their past history (Alica Keys, Usher, and others) and end up saying something similar to “Before all of that \_\_\_\_\_\_\_ you heard me on the radio” and then a Voiceover says “Radio you hear it here first”. Ok. what exactly is this selling? The Radio I already am Listening to… and had for about 5 years now? The station? Well I like it already, its not like I can listen to it two times at once! I assume its for attacking Sattelite Radio, XM and Sirius and what not. But then, Aren’t they preaching to the choir? I mean If your listening to XM and the like you can’t hear Radio’s propaganda. The spots dont disclose what exactly the purpose is. Does any one have a clue? ---
**Author:** ![Blake](https://avatars.discourse-cdn.com/v4/letter/b/a9a28c/32.png) [@Blake](https://boards.straightdope.com/u/Blake)\ **Post date:** [February 11, 2005, 7:18am UTC](https://boards.straightdope.com/t/you-hear-it-first-on-radio/289556/2 "2005-02-11T07:18:19Z")
I assume it’s selling radio as a medium rather than an actual station or whatever. These things are usually funded and organised by the radio broadcasters association or whatever the club that works towards the common good of the medium is. Basically all the differents stations work together to get listeners into radio and then they fight over the share. Works to everyone’s advantage. You often see TV and newspapers run similar ads about the benefits of their medium, although in those cases they are more aimed at getting advertisers than consumers, but the principle is the same. Talking up your medium may not guarantee that you persoanlly get the money but it increases your odds. ---
**Author:** ![EllisDee](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ellisdee/32/4531_2.png) [@EllisDee](https://boards.straightdope.com/u/EllisDee)\ **Post date:** [February 11, 2005, 9:34am UTC](https://boards.straightdope.com/t/you-hear-it-first-on-radio/289556/3 "2005-02-11T09:34:57Z")
I believe they are trying to convince you, the choir, who is currently still a radio listener, not to go out and buy satellite radio and forsake the free airways ever more. It would be akin to airing ads on network television promoting the awesomy goodness of free tv, hoping you won’t get cable and erode their ratings. The impression I get is that satellite radio is only slightly less great than sliced bread, so they have reason to be nervous. ---
**Author:** ![Ms2001](https://sea3.discourse-cdn.com/straightdope/user_avatar/boards.straightdope.com/ms2001/32/18463_2.png) [@Ms2001](https://boards.straightdope.com/u/Ms2001)\ **Post date:** [February 11, 2005, 9:40am UTC](https://boards.straightdope.com/t/you-hear-it-first-on-radio/289556/4 "2005-02-11T09:40:55Z")
They’re trying to convince people not to get satellite radio, just like the ads on cable TV trying to convince people not to get satellite TV. Interestingly enough, XM is [hitting back](http://www.fmqb.com/Article.asp?id=62306) with a “Not Only Do You Hear It Here First, It’s Commercial Free” campaign, featuring some of the very same artists who did the ads for terrestrial radio! ---
**Author:** ![FatBaldGuy](https://avatars.discourse-cdn.com/v4/letter/f/ecd19e/32.png) [@FatBaldGuy](https://boards.straightdope.com/u/FatBaldGuy)\ **Post date:** [February 11, 2005, 4:39pm UTC](https://boards.straightdope.com/t/you-hear-it-first-on-radio/289556/5 "2005-02-11T16:39:15Z")
One of the local news/talk stations here has been running a campaign with the slogan: Read about it tomorrow. See it tonight. Hear it NOW. Referring to the immediacy of news reporting on the radio vs. TV or newspapers. I’m not sure if this is the kind of thing these other ads are promoting or not.